Article Per Year (5 Year)
p-Index From 2021 - 2026
2.116
P-Index
This Author published in this journals
All Journal JURNAL PENDIDIKAN TAMBUSAI JAE (Jurnal Akuntansi dan Ekonomi) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Research Horizon Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat Nusantara Journal of Accounting Law Communication and Technology Journal of Humanities Education Management Accounting and Transportation KIC Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Gunawan, Hamzah
Unknown Affiliation
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Physics Social Sciences Transportation

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Formosa Journal of Science and Technology (FJST)

 1 
The Influence of Price Discount, Bonus Pack, Brand Image on Impulse Buying of Cuddleme Products in Yogyakarta Gunawan, Hamzah; Pratiwi, Intan
Formosa Journal of Science and Technology Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i1.7953

Abstract

This study aims to analyze the effect of price discounts, bonus packs, and brand image on impulse buying behavior for CuddleMe products in Yogyakarta. The sample of this study consists of 40 respondents who have purchased CuddleMe products at least once within the last year or in the year 2023, and respondents who made purchases of CuddleMe products in the Yogyakarta area. The data collection technique used in this research is a survey method with a questionnaire as the research instrument. The data was processed using regression linear, t test, F test. The results of this research prove that: (1) Price Discount does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (2) Bonus Pack does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (3) Brand Image influences impulse buying behavior for CuddleMe products in Yogyakarta, (4) Price Discount, Bonus Pack, and Brand Image simultaneously have a significant influence on impulse buying behavior for CuddleMe products in Yogyakarta. These findings imply that further researchers should explore the impulse buying behavior influenced by various factors. The findings of this research have implications for CuddleMe product manufacturers to formulate strategies for customers who have purchased their products to exhibit impulse buying behavior.
The Influence of Lifestyle, Brand Ambassador, and Electronic Word of Mouth on Consumer Purchase Decisions on Somethinc Products in The Special Region of Yogyakarta Putry, Rizky Melyana; Gunawan, Hamzah
Formosa Journal of Science and Technology Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i6.9624

Abstract

The purpose of this study is to examine how lifestyle, brand ambassador, and electronic word of mouth on purchasing decisions for Somethinc products in Yogyakarta. Using questionnaires and the non-probability sampling approach, 100 respondents made up the study's sample. The research findings demonstrate that: (1) Lifestyle does not significantly impact the purchasing decisions for Somethinc products. (2) Brand ambassador positively and significantly impacts the purchasing decisions for Somethinc products. (3) Electronic word of mouth positively and significantly impacts the purchasing decisions for Somethinc products. (4) Lifestyle, brand ambassador, and electronic word of mouth collectively have a significant impact on the purchasing decisions for Somethinc products.
Co-Authors Aliami, Sri Ayyanhar, M. Aziza, Laela Nur Diani Nurhajati Djafar, A. Faisol Faisol Hakiem, M.Adil Kusumawati, Arfiani Diah Nartanti, Laras Pranesti, Oktofi Wahyu Pratista, Rangga Satria Pratiwi, Intan Puspita, Ayu Ade Putry, Rizky Melyana Rohayati, Risma subarjo, Subarjo Suparmanto Susanto, Djaelani Yunika, Yunika