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All Journal JURNAL PENDIDIKAN TAMBUSAI JAE (Jurnal Akuntansi dan Ekonomi) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Research Horizon Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat Nusantara Journal of Accounting Law Communication and Technology Journal of Humanities Education Management Accounting and Transportation KIC Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Gunawan, Hamzah
Unknown Affiliation
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Physics Social Sciences Transportation

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Journal : Research Horizon

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The Effect of Model Availability, Prices, and Promotions on Consumer Purchasing Interest in Vans Shoe Products Ayyanhar, M.; Djafar, A.; Gunawan, Hamzah
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.268

Abstract

This study aims to investigate the impact of model availability, price, and promotion on consumer purchasing intention towards Vans footwear products among university students in Yogyakarta. The research employs a survey approach to collect data from respondents who are students from various universities in Yogyakarta. Regression analysis is utilized to evaluate the relationship between the independent variables (model availability, price, and promotion) and the dependent variable (consumer purchasing intention). The gathered data will be comprehensively analyzed to assess how model availability, offered prices, and promotional strategies influence consumer purchasing intention for Vans footwear products in the student market of Yogyakarta. Findings from this study are expected to contribute to enriching the literature on consumer behavior and marketing strategies in the fashion product sector, particularly within the context of the student segment.
The Influence of Brand Image, Service and Product Quality on Customer Loyalty of Make-Up Artist Services in Yogyakarta Rohayati, Risma; Gunawan, Hamzah
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.290

Abstract

Customer loyalty towards Make-Up Artist (MUA) services in the Special Region of Yogyakarta is the focus of this study, which seeks to investigate the effect of brand image, service quality, and product quality. The researchers in this study used a quantitative approach. All clients in the Special Region of Yogyakarta who have used the services of a Make-Up Artist (MUA) will be the focus of this research. In 2024, the research will take place between May and June. Primary and secondary data are both used in this study. The population's size is a mystery, and it's endless. We used the Lemeshow technique to choose 100 respondents for our research, which allowed us to achieve a 95% confidence level and a 5% margin of error. The quota sampling method is used in the data collecting strategy. In this study, we use brand image (X1), service quality (X2), and product quality (X3) as independent factors. The loyalty of customers is the dependent variable (Y). The study employs an operational definition that encompasses indicators and variables, with the measuring scale using a Likert scale. The instrument was subjected to validity and reliability assessment by the research team. A battery of standard hypothesis tests, including those for normality, multicollinearity, heteroscedasticity, and descriptive statistics, were used in the study. The SPSS statistics 27 was used in the data analysis procedure. Research conducted in the Special Region of Yogyakarta found that customer loyalty is positively and significantly impacted by the brand image, service quality, and product quality of Make-Up Artist (MUA) services.
Co-Authors Aliami, Sri Ayyanhar, M. Aziza, Laela Nur Diani Nurhajati Djafar, A. Faisol Faisol Hakiem, M.Adil Kusumawati, Arfiani Diah Nartanti, Laras Pranesti, Oktofi Wahyu Pratista, Rangga Satria Pratiwi, Intan Puspita, Ayu Ade Putry, Rizky Melyana Rohayati, Risma subarjo, Subarjo Suparmanto Susanto, Djaelani Yunika, Yunika