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Analisis Harga dan Ekuitas Merek terhadap Keputusan Pembelian Susu Kental Manis Frisian Flag Shomad, Miftahus
Jurnal Pendidikan Tambusai Vol. 5 No. 1 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.241 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis harga dan ekuitas merek terhadap keputusan pembelian susu kental manis Frisian Flag. Penelitian ini menggunakan obyek Sampling SKM Frisian Flag Area Rungkut Industri Surabaya. Variabel harga dan ekuitas merek diduga memberikan pengaruh terhadap keputusan pembelian. Pengumpulan data dilakukan dengan penyebaran kuisioner kepada pembeli on the spot event Sampling SKM Frisian Flag. Data dianalisis menggunakan partial least square (PLS).Hasil dari penyebaran kuisiner diperoleh 74 responden, seluruhnya merupakan karyawan pabrik yang melakukan pembelian saat event Sampling berlangsung. Analisis yang dilakukan meliputi uji vadilitas, uji variabel, uji reliabilitas, pengujian model struktural dan pengujian hipotesis. Hasil analisis menunjukkan bahwa harga tidak memberikan kontribusi terhadap keputusan pembelian. Ekuitas merek memberikan kontribusi terhadap peningkatan keputusan pembelian produk SKM Frisian Flag. Model ini mampu menjelaskan fenomena keputusan pembelian produk SKM Frisian Flag
HUBUNGAN KECANDUAN GADGET TERHADAP POLA TIDUR SISWA MI MIFTAHUL ULUM DESA SAPON KECAMATAN KESAMBEN KABUPATEN JOMBANG Nur Haqiqi, M. Hafidz; Eko Kurniawan, Vendi; Melliya Sari, Gevi; Febrianto, Kiki; Shomad, Miftahus
PRIMA WIYATA HEALTH Vol 5 No 1 (2024): Prima Wiyata Health, Januari 2024
Publisher : LPPM STIKES HUSADA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60050/pwh.v5i1.60

Abstract

Continuous use of gadgets can affect children's daily activities. Gadget addiction also makes children vulnerable to disturbed sleep patterns. Purpose of this study to determine the relationship between gadget addiction and sleep patterns of MI Miftahul Ulum students in Sapon Village, Kesamben District, Jombang Regency. Descriptive correlation study with a cross-sectional approach in MI Miftahul Ulum students of Sapon Village, Kesamben District, Jombang Regency. 38 samples were obtained using purposive sampling. Data collection through SDCC questionnaire sheet and smartphone addiction questionnaire. Data analysis with Spearman Rank test. Results showed that most of respondents experienced moderate gadget addiction, 26 respondents (68.4%). Almost all respondents had poor sleep patterns of 20 respondents (52.6%). According to spearman rank test, the α value is 0.000 (a <0.05), then H1 can be accepted and H0 cannot be accepted, showed that there is a relationship between gadget addiction and sleep patterns of MI Miftahul Ulum students in Sapon Village, Kesamben District, Jombang Regency. Gadget addiction has a significant impact on student sleep patterns. Students are expected to use gadgets as needed by understanding the functions, benefits and impacts of gadgets. Preventive measures, education and supervision are needed.
ANALISIS ORIENTASI KEPEMIMPINAN PADA KINERJA KARYAWAN DI SEKTOR PELAYANAN KESEHATAN (Studi Di Klinik Husada Jombang) Yastutik, Iryani Yuni; Febrianto, Kiki; Shomad, Miftahus; Semi
PRIMA WIYATA HEALTH Vol 5 No 2 (2024): Prima Wiyata Health, Juli 2024
Publisher : LPPM STIKES HUSADA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60050/pwh.v5i2.72

Abstract

Research on the influence of leadership orientation on employee performance in the health services sector, with a case study at the Husada Jombang Clinic. Effective leadership has been shown to have a significant impact on the performance of healthcare organizations. Using a quantitative approach, this research involved 100 employees of the Husada Jombang Clinic as respondents. Data was collected through a structured questionnaire that measured employee perceptions of leadership orientation and self-report performance. Data analysis was carried out using multiple regression methods and path analysis to test the relationship between variables. The research results show that transformational leadership orientation has a significant positive influence on employee performance (β = 0.45, p < 0.01). Mediation analysis reveals that work motivation acts as a partial mediator in the relationship between leadership orientation and employee performance. This research provides a theoretical contribution by expanding understanding of the mechanisms through which leadership orientation influences performance in the context of health services in Indonesia. Practically, these findings can be used by health leaders to develop more effective leadership strategies to improve employee performance and service quality.
Analisis Harga dan Ekuitas Merek terhadap Keputusan Pembelian Susu Kental Manis Frisian Flag Shomad, Miftahus
Jurnal Pendidikan Tambusai Vol. 5 No. 1 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis harga dan ekuitas merek terhadap keputusan pembelian susu kental manis Frisian Flag. Penelitian ini menggunakan obyek Sampling SKM Frisian Flag Area Rungkut Industri Surabaya. Variabel harga dan ekuitas merek diduga memberikan pengaruh terhadap keputusan pembelian. Pengumpulan data dilakukan dengan penyebaran kuisioner kepada pembeli on the spot event Sampling SKM Frisian Flag. Data dianalisis menggunakan partial least square (PLS).Hasil dari penyebaran kuisiner diperoleh 74 responden, seluruhnya merupakan karyawan pabrik yang melakukan pembelian saat event Sampling berlangsung. Analisis yang dilakukan meliputi uji vadilitas, uji variabel, uji reliabilitas, pengujian model struktural dan pengujian hipotesis. Hasil analisis menunjukkan bahwa harga tidak memberikan kontribusi terhadap keputusan pembelian. Ekuitas merek memberikan kontribusi terhadap peningkatan keputusan pembelian produk SKM Frisian Flag. Model ini mampu menjelaskan fenomena keputusan pembelian produk SKM Frisian Flag