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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JE (Journal of Empowerment) Agrita Jurnal AbdiMU
Jafaruddin, Nurhana
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pemanfaatan Pekarangan Rumah dengan Bercocok Tanam Melalui Metode Hidroponik Jafaruddin, Nurhana
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 1 No. 2 (2021): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1476.156 KB) | DOI: 10.32627/abdimu.v1i2.383

Abstract

The community service activity held for PKK RT 06, Jakasetia Village, South Bekasi, aims to address the issue of restricted land in urban areas, which can be an impediment to farming. Farming with hydroponic techniques is one of the efforts that can be made. This service activity intends to use residential yards as potential land, grow vegetables fit for consumption by family members, and raise awareness of good and successful hydroponic farming practices. The Participatory Action Research (PAR) method was used in this activity, which included counseling, plant training, and talks about hydroponic practices. Providing material, tutorials on how to build hydroponic plants, and discussions are all stages of service operations. The outcomes of this activity revealed that the PKK group's knowledge of how to make home yards more lovely and gorgeous without requiring too much land elicited passionate replies and even a strong desire to try making plants using hydroponic technology.
KOMUNIKASI PEMASARAN UMKM DI MASA PANDEMI COVID 19 (Studi Kasus Cafe Kopierte) Jafaruddin, Nurhana; Djayanti, Desi Dwi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10182

Abstract

The Covid-19 pandemic that occurred has caused many economic setbacks in the world, one of the fields that has been greatly affected, namely culinary. This is due to large-scale social restrictions set by the government. Culinary UMKM are one of the businesses that have been affected quite a lot because of this policy, because there is a tendency for consumers to only buy basic goods and ingredients. Cafe Kopierte is one of the UMKM affected by the co-19 pandemic. As a business that does not provide primary needs, it causes a decrease in demand for products from these UMKM. This is a new challenge for owners to maintain their business during the Covid 19 pandemic. This study aims to determine marketing communications carried out by Kopierte cafe owners to adapt during a pandemic. The research method used is descriptive qualitative. From the results of research conducted by the author, marketing communications carried out by cafe Kopierte are using two methods, namely personal selling and word of mouth. Personal selling is done by providing direct information via Whatsapp to customers. Word of Mouth which is done by providing the best information and service to customers who make purchases through online platforms
ANALISIS SWOT REBRANDING KEBERLANJUTAN UMKM KAFE KOPI UPAYA MENINGKATKAN DAYA TARIK PENGUNJUNG (Studi Kasus Kafe Kope, Kota Bekasi) Jafaruddin, Nurhana; Diana, T. B.; Oktavia, Henita Fajar; Rahmayanti, Fetty Dwi
JURNAL AGRITA Vol 7, No 1 (2025): June
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/agri.v7i1.5082

Abstract

Tujuan penelitian ini adalah mempelajari cara perusahaan bertahan untuk menjalankan suatu usaha sehingga usaha tersebut dapat keberlanjutan dan melihat strategi bisnis yang mampu meningkatkan penjualan dan bisa dilakukan salah satunya di Kafe Kopi “Kope” dengan mencoba cara me-rebranding sebagai salah satu upaya untuk meningkatkan daya tarik pengunjungnya. Analisis yang digunakan adalah SWOT untuk menganalisa UMKM dari empat sisi yaitu strengths, weaknesses, opportunities, dan threats sehingga data yang didapatkan menjadi fondasi agar rebranding UMKM berdampak positif bagi perusahaan. Rebranding yang dilakukan Kafe “Kope” dari segi nama, logo, inovasi menu, design interior, fasilitas bagi anak kecil, menjalin kerjasama dengan mitra-mitra dan berbagai komunitas serta mengadakan event menjadi upaya untuk meningkatkan daya tarik pengunjung sehingga bisa meningkatkan pendapatan Kafe “Kope”. Selain itu perlu adanya paket bundling yang ditawarkan atau hampers pada event tertentu kepada pelanggan serta peningkatan pemasaran Kafe “Kope” seperti pembagian brosur maupun pemasaran menggunakan media sosial via Instagram dan Tiktok guna meningkatkan pengenalan pasar setelah adanya re-brending dan menarik daya tarik pengunjung Kafe “Kope” ditengah banyaknya persaingan kafe kopi disekitar “Kope”.
Faktor-faktor yang Memengaruhi Alih Fungsi Lahan Pertanian di Kabupaten Serang Menggunakan Geographically Weighthed Regression (GWR) Hasanah, Faujatul; Jafaruddin, Nurhana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18010

Abstract

Land is an important natural resource in production, but its availability is limited amidst increasing demand due to population growth and economic activity. Serang Regency, with its strategic geographical position, is experiencing conversion of agricultural land to housing, industry, and infrastructure sectors, causing a decrease in the area of paddy fields from 48,925 hectares in 2015 to around 46,000 hectares in 2023. This study analyzes the factors that influence the conversion of agricultural land in Serang Regency using the Geographically Weighted Regression (GWR) method, focusing on the variables of population growth, number of industries, and agricultural productivity. The results showed that the largest land conversion occurred in Pabuaran, Baros, Mancak, Ciruas, and Tanara sub-districts. The results of GWR modeling of the relationship between population and agricultural land conversion show a positive value, indicating that the increase in agricultural land conversion is not only influenced by population. The number of industries shows a negative coefficient value, with the highest influence occurring in sub-districts in the eastern region of Serang Regency. Land productivity has a positive and significant effect on agricultural land conversion in all sub-districts. Therefore, policies that support increased agricultural productivity are needed to reduce the rate of agricultural land conversion.
Pemberdayaan Karang Taruna Melalui Pelatihan Minuman Olahan Kopi Upaya Meningkatkan Minat Wirausaha Jafaruddin, Nurhana; Oktavia, Henita Fajar; Diana, Tungga Buana; Rahmayanti, Fetty Dwi
JE (Journal of Empowerment) Vol 6, No 1 (2025): JUNI
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v6i1.5191

Abstract

Abstrak Kegiatan PkM ini bertujuan untuk memanfaatkan peluang yang ada dalam menciptakan suatu usaha melalui metode yang memotivasi dan mudah dipahami terkait kewirausahaan pertanian dengan bekerja sama dengan pemilik Kafe Kope sebagai fasilitator untuk menambah pengetahuan tentang kopi mulai dari bahan baku dan bahan penolong yang digunakan serta cara pembuatannya sehingga nantinya diharapkan mampu membuat kopi dengan cita rasa yang khas dan dapat dikonsumsi sendiri maupun konsumen dalam berwirausaha. Kegiatan PkM ini dilaksanakan di Kafe Kope, Bekasi Selatan dengan diikuti oleh 11 orang peserta dari Karang Taruna RW 13 Jakasetia, Bekasi Selatan, Mahasiswa, dan Tim Dosen Fakultas Pertanian Universitas Borobudur. Kegiatan PkM ini menggunakan metode Participatory Action Research (PAR). Hasil kegiatan Penyuluhan Kewirausahaan telah meningkatkan pengetahuan, sikap, dan motivasi peserta dalam berwirausaha pertanian dengan memanfaatkan peluang trend terkini serta menggugah peserta untuk kreatif dan inovatif dalam memanfaatkan peluang yang ada. Kegiatan ini diharapkan peserta mampu menciptakan wirausaha pertanian yang berkelanjutan. Abstract This community service activity aims to leverage existing opportunities to create an enterprise through a motivational and easy-to-understand method related to agricultural entrepreneurship. This is carried out in collaboration with the owner of Kope Cafe, who acts as a facilitator to enhance knowledge about coffee from the raw materials and supporting ingredients used to the preparation process that participants are eventually expected to be able to make coffee with a distinctive flavor, either for personal consumption or for customers in an entrepreneurial context. The PkM activity was conducted at Kope Cafe, South Bekasi, and was attended by 11 participants from the Karang Taruna of RW 13 Jakasetia, South Bekasi, students, and faculty members from the Faculty of Agriculture, Borobudur University. The PkM activity employed the Participatory Action Research (PAR) method. The results of the Entrepreneurship Counseling activity showed an improvement in participants knowledge, attitudes, and motivation in engaging in agricultural entrepreneurship by utilizing current trends. It also inspired the participants to be creative and innovative in seizing existing opportunities. This activity is expected to enable participants to create sustainable agricultural enterprreneurship.
Co-Authors Desi Dwi Djayanti Diana, T. B. Diana, Tungga Buana Hasanah, Faujatul Oktavia, Henita Fajar Rahmayanti, Fetty Dwi