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All Journal Jurnal Kajian Informasi & Perpustakaan PRofesi Humas Jurnal Penelitian Ilmu Pendidikan Indonesia Comdent: Communication Student Journal Journal of Social Service and Empowerment
Priana, Ronny Yudhi Septa
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Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Pelatihan Penerapan CHSE bagi Pengelola Bisnis Kuliner di Kabupaten Lebak Fitriana, Rina; Rahmawati, Rahmawati; Priana, Ronny Yudhi Septa
Journal of Social Service and Empowerment Vol. 1 No. 1 (2024): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v1i1.403

Abstract

Kegiatan pengabdian masyarakat ini berupa pelatihan penerapan CHSE bagi pengelola bisnis kuliner di Kabupaten Lebak. Pelatihan kali ini difasilitasi oleh Dinas Pariwisata Kabupaten Lebak dan diikuti oleh 40 orang pengelola bermacam bisnis kuliner di Kabupaten Lebak. Kegiatan ini diselenggarakan berdasarkan kebutuhan pengetahuan bagi para pengelola bisnis kuliner tentang bagaimana standarisasi CHSE dan penerapannya dalam pengelolaan bisnis kuliner. Pelatihan dilakukan dengan metode ceramah, diskusi dan tanya jawab. Pada quesioner yang diberikan pra pelatihan, terbukti bahwa pelatihan kuliner ini dibutuhkan oleh peserta, walaupun pesera mengakui bahwa mereka enggan untuk mengikuti sertifikasi dengan berbagai alas an. Pada pasca pelatihan, diketahui pula bahwa para peserta menganggap perlatihan ini penting bagi mereka dalam keberlangsungan bisnis kuliner mereka. Mereka juga berpendapat bahwa pelatihan semacam ini menyenangkan, berguna dan dibutuhkan untuk meningkatkan kualitas produk kuliner mereka. Diharapkan dengan adanya pelatihan ini, kualitas Sumber Daya Manusia para peserta sebagai bagian dari pemilik bisnis pariwisata dan ekonomi kreatif juga dapat ditingkatkan.
Dynamics of Public Communication in the Bangkonol Landfill Conflict, Pandeglang Sutisna, Nana; Sjuchro, Dian Wardiana; Priana, Ronny Yudhi Septa; Fitriana, Rina
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 4 No. 4 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v4i4.750

Abstract

The conflict over the Bangkonol Landfill (TPA Bangkonol) in Pandeglang Regency, Banten Province, escalated during 2024–2025, involving local government, communities, and the media. This study analyzes the dynamics of public communication by focusing on community resistance, media framing, and the government’s crisis response. A qualitative case study was conducted through interviews, document analysis, and media review. Findings indicate that the absence of participatory communication triggered strong community resistance, while the media amplified the dispute by framing it as an environmental crisis and highlighting weak policy legitimacy. These dynamics align with agenda-setting and framing theories, which explain how media influence public opinion. The issue was further politicized by local political rivals, and digital platforms became arenas for mobilization, consistent with uses and gratifications theory. This shows that communication failure not only fueled resistance but also opened space for politicization and accelerated conflict escalation. The study recommends strengthening official communication channels, ensuring community involvement from the planning stage, and expediting the transition of the landfill to a sanitary system.
Peluang dan tantangan live streaming sebagai sarana pemasaran pasca penutupan Tiktok Shop Sudadi, Muhammad Annas; Gumelar, Rangga Galura; Priana, Ronny Yudhi Septa
Comdent: Communication Student Journal Vol 3, No 2 (2025): November 2025 - April 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v3i2.62858

Abstract

Latar Belakang: Penutupan TikTok Shop pada 4 Oktober 2023 memberikan dampak negatif terhadap pelaku usaha yang mengandalkannya sebagai strategi pemasaran digital, termasuk Womenwear (@Womenwear_), bisnis fashion yang aktif menggunakan platform tersebut. TikTok Shop dan fitur live streaming menjadi sarana utama bagi Womenwear untuk membangun interaksi dengan audiens, menawarkan promo eksklusif, serta meningkatkan penjualan secara langsung. Akibat penutupan ini, Womenwear harus menyesuaikan strategi pemasaran dan mencari alternatif baru untuk tetap menjaga keterlibatan konsumen dan stabilitas penjualan. Tujuan: Penelitian ini bertujuan untuk mengkaji strategi Womenwear dalam mempertahankan penggunaan live streaming sebagai sarana pemasaran pasca penutupan TikTok Shop tersebut, serta menganalisis upaya adaptasi yang dilakukan dalam menjaga keterlibatan konsumen dan keberlanjutan penjualan melalui platform alternatif. Metode: Pendekatan penelitian yang digunakan yaitu pendekatan kualitatif deskriptif dengan metode studi kasus. Penelitian ini menggunakan Model Promotional Mix George E. Belch dan Michael A. Belch. Penelitian ini menggunakan teknik pengumpulan data wawancara dengan empat informan, observasi, studi literatur, dan dokumentasi. Hasil: Hasil penelitian mengungkap bahwa peluang bagi Womenwear dalam mempertahankan live streaming sebagai sarana pemasaran terletak pada peralihan ke platform live streaming lain yang dapat dioptimalkan, misalnya melalui promosi eksklusif untuk menarik audiens. Tantangan yang dihadapi Womenwear meliputi perbedaan harga akibat perubahan platform, penurunan traffic, dan kurangnya pemahaman terhadap regulasi TikTok, yang menghambat penggunaan TikTok dan TikTok Shop setelah dibuka kembali.
Transforming digital literacy services through virtual reading rooms Sjuchro, Dian Wardiana; Fitriana, Rina; Priana, Ronny Yudhi Septa
Jurnal Kajian Informasi dan Perpustakaan Vol 14, No 1 (2026): Accredited by Ministry of Education, Culture, Research and Technology of the Re
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkip.v14i1.69363

Abstract

Background: The development of digital technology and changes in information access patterns encourage libraries in educational institutions to transform literacy services into digital forms, one of which is the virtual reading room, an alternative reading service, such as Universitas Terbuka (UT)’s digital library. Purpose: This study aimed to analyze the transformation of digital literacy services through virtual reading rooms in supporting information access, utilization of digital sources, and user digital literacy practices. Methods: This research used a qualitative case study approach. Data were obtained through observations of the virtual reading room platform and in-depth interviews with two management representatives, one active user tutor, and eight UT student representatives from various service areas. Interview data were analyzed to answer research questions. Results: Findings indicated that Virtual Reading Rooms had transformed libraries from physical reading and discussion spaces into digital services accessible beyond spatial and temporal constraints. This transformation expanded access to integrated academic resources that supported students' daily learning activities. Findings also revealed that tutors and students continued to face challenges related to disparities in digital competency, the ability to use digital resources, and unequal digital infrastructure across regions. Additionally, challenges remained in service management and long-term sustainability. Conclusion: Virtual reading rooms are a relevant and strategic form of digital literacy service transformation to address the need for information access in the digital era. Implications: These findings offer practical guidance for libraries and educational institutions for developing adaptive, sustainable digital literacy services, and are expected to contribute to the literature on digitalization and libraries' digital transformation.
Crisis communication management government public relation of Serang City through digital media Sjuchro, Dian Wardiana; Priana, Ronny Yudhi Septa; Fitriana, Rina; Raji, Mohd Nazri Abdul
PRofesi Humas Vol 11, No 1 (2026): August 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v11i1.69832

Abstract

Background: The development of digital media accelerates the flow of public information and sometimes facilitates disinformation that affects the public’s image and trust in local governments. It requires their public relations (PR) to be able to manage information, messages, and media to enhance positive images within the community. Purpose: This study aimed to analyze the role of PR in Serang City in managing communication crises in the digital media era; then to reveal the effectiveness of PR communication strategies and uncover the obstacles encountered. Methods: This research employed a qualitative approach with a case study method. Data were obtained through in-depth interviews with PR staff and media officers from eight regional government agencies (OPD). Data were analyzed through reduction, presentation, and conclusion. Results: The PR of Serang City monitored current issues developing in the community, compiled and designed official messages, and utilized social media as the primary communication channel. This strategy was deemed effective in maintaining the stability of public information. Limited human resources and the rapid spread of hoaxes in the digital space were challenges faced, in addition to the lack of coordination and consistency of information within the government. Conclusion: crisis communication management is implemented by local governments using digital media as the main communication medium, but human resource competencies remain limited to improving coordination and designing more systematic communication so that information can be more effective and consistent. Implications: The results of this study are expected to be a reference for local governments to improve human capacity and build an integrated communication system to maintain credibility and public trust.
Co-Authors Dian Wardiana Sjuchro Rahmawati, Rahmawati Raji, Mohd Nazri Abdul Rangga Galura Gumelar Rina Fitriana, Rina Sudadi, Muhammad Annas Sutisna, Nana