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THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PT. TOYOTA HASJRAT ABADI MUTIARA IN PALU CITY Indriany, Indriany; P. Adam, Rosida; Ponirin, Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 3 (2022): December : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.515 KB) | DOI: 10.59769/tajam.v4i3.43

Abstract

This research aims to find out the influence of service quality and brand image on customer loyalty with customer satisfaction as an intervening variable atPT. Toyota Hasjrat Abadi Mutiara Palu. The population consists of customers in Palu City who use the PT. Toyota Hasjrat Abadi Mutiara Palu. This type of research is explanatory research using a quantitative approach with a total sample of 120 respondents. The data analysis technique used was Partial Least Square (PLS) with the sampling technique using the structural Equation Modeling (SEM) method. The results of the research show that service quality has a positive and insignificant influence on customer loyalty, brand image has a positive and significant influence on customer loyalty, service quality has a positive and significant influence on customer satisfaction, brand image has a positive and significant influence on customer satisfaction, customer loyalty has a positive and significant influence on customer satisfaction, service quality through customer satisfaction has a positive and significant influence on customer loyalty, and brand image through customer satisfaction has a positive and significant influence on customer loyalty. Keywords: ServiceQuality, Brand Image, Customer Loyalty, Customer Satisfaction.
INTAKE OF NUTRIENTS, STUNTING AND ANEMIA IN THE ELEMENTARY SCHOOL CHILDREN IN TRADISIONAL GOLD MINING POBOYA, PALU bohari, bohari; rahman, nurdin; indriany, indriany
Preventif : Jurnal Kesehatan Masyarakat Vol. 8 No. 2 (2017)
Publisher : Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/preventif.v8i2.99

Abstract

Background & Objective: School-aged children are a group of children who are vulnerable to unbalancednutritional intake so that the risk of high rates of growth failure in children. To analyze the correlation ofprotein, essential amino acids, folic acid and iron intake with z-score height according to age andhemoglobin level. Material and Method: A quantitative research using cross-sectional research design. Thepopulation is all elementary school students class I - V at SDN Poboya is 220 students. The sample sizeobtained by Slovin formula calculation is 69 students. Data of protein, amino acids, folic acid and iron intakewere measured using SQ-FFQ questionnaire. Stunting is measured using a height measuring instrument andWHO Anthro application, hemoglobin levels using the GCHb EasyTouch tool. Analysis data of univariateand bivariate. Results: Average protein intake (66.3 ± 1.6 g), amino acid (isoleu-cine = 3.1 ± 0.7; leucine =5.3 ± 1.3; lysine = 4.4 ± 1.2; methio-nine = 1.5 ± 0.4), iron (7.7 ± 2.1), and folic acid (150.6 ± 45.4). Theincidence of stunting is 15.9% and anemia is 33.3%. Intake of proteins, amino acids, iron, and folic acid hadno significant correlation with the value of Z-Score Height According to Age (p> 0.05) whereas withhemoglobin levels have a significant correlation (p < 0,05). Conclusion: Intake of nutrients that are still lessthan the AKG in children are amino acids, folic acid and iron. The intake of nutrients that correlatedpositively with hemoglobin levels were proteins, amino acids, folic acid, and iron.