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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Pada Masyarakat METHABDI
Hanoeboen, Bin Raudha A.
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health

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Membangun Citra Merek Jemaat GPM Poka Ambon Melalui Optimalisasi Instagram Kreatif Sebagai Media Marketing Kurniawan, Sabda Aji; Ningsih, Nadya Nurlailya; Hanoeboen, Bin Raudha A.
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No1.pp68-71

Abstract

The efficacy of Instagram as a marketing tool is attributable to its visual features, including Stories, Reels, and Insights. This community service program sought to optimize Instagram as a marketing platform for the Angkatan Muda Gereja Protestan Maluku (AMGPM) Cabang Sion Jemaat Tiberias I Poka. The program was developed in response to the organization's challenges in building its brand image, which was attributed to its members' limited digital knowledge. The program was meticulously structured in two phases: a preparatory phase that entailed interviews and observations to ascertain the community's needs, and an implementation phase comprising interactive workshops and open discussions. The program's success is evidenced by the enhancement of participants' skills in creative Instagram utilization, the strengthening of the community's brand image, and the fostering of innovation in social media management to better adapt to digital developments.
Membangun Citra Merek Jemaat GPM Poka Ambon Melalui Optimalisasi Instagram Kreatif Sebagai Media Marketing Kurniawan, Sabda Aji; Ningsih, Nadya Nurlailya; Hanoeboen, Bin Raudha A.
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No1.pp68-71

Abstract

The efficacy of Instagram as a marketing tool is attributable to its visual features, including Stories, Reels, and Insights. This community service program sought to optimize Instagram as a marketing platform for the Angkatan Muda Gereja Protestan Maluku (AMGPM) Cabang Sion Jemaat Tiberias I Poka. The program was developed in response to the organization's challenges in building its brand image, which was attributed to its members' limited digital knowledge. The program was meticulously structured in two phases: a preparatory phase that entailed interviews and observations to ascertain the community's needs, and an implementation phase comprising interactive workshops and open discussions. The program's success is evidenced by the enhancement of participants' skills in creative Instagram utilization, the strengthening of the community's brand image, and the fostering of innovation in social media management to better adapt to digital developments.
PERAN KEWIRUSAHAAN UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI DESA MAMALA KECAMATAN LEIHITU BARAT KABUPATEN MALUKU TENGAH KOTA AMBON Leiwakabessy, Erly; Hanoeboen, Bin Raudha A.; Payapo, Rukmuin W.; Anakotta, Fanny M.; Leasiwal, Teddy Christianto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28562

Abstract

Perkembangan ekonomi kreatif tidak dapat terlepas dari peran generasi muda sebagai sebagai sumber daya produktif yang sadar akan kemampuan yang dimiliki. Salah satu bentuk ide kreatifnya antara lain dapat membuka usaha dengan membangun jiwa kewirausahaan untuk mencari peluang sukses. Pelatihan ini berlangsung didesa Mamala yangb ditujukan bagi pemuda dengan metode presentasi dan diskusi.
Co-Authors Anakotta, Fanny M. Erly Leiwakabessy Kurniawan, Sabda Aji Leasiwal, Teddy Christianto Ningsih, Nadya Nurlailya Payapo, Rukmuin W.