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All Journal Innovative: Journal Of Social Science Research Jurnal Pengabdian Pada Masyarakat METHABDI Economics, Business, Accounting & Society Review
Ningsih, Nadya Nurlailya
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Membangun Citra Merek Jemaat GPM Poka Ambon Melalui Optimalisasi Instagram Kreatif Sebagai Media Marketing Kurniawan, Sabda Aji; Ningsih, Nadya Nurlailya; Hanoeboen, Bin Raudha A.
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No1.pp68-71

Abstract

The efficacy of Instagram as a marketing tool is attributable to its visual features, including Stories, Reels, and Insights. This community service program sought to optimize Instagram as a marketing platform for the Angkatan Muda Gereja Protestan Maluku (AMGPM) Cabang Sion Jemaat Tiberias I Poka. The program was developed in response to the organization's challenges in building its brand image, which was attributed to its members' limited digital knowledge. The program was meticulously structured in two phases: a preparatory phase that entailed interviews and observations to ascertain the community's needs, and an implementation phase comprising interactive workshops and open discussions. The program's success is evidenced by the enhancement of participants' skills in creative Instagram utilization, the strengthening of the community's brand image, and the fostering of innovation in social media management to better adapt to digital developments.
Synergizing Digital Transformation and Human Capital: Pathways to Competitive Advantage and Sustainable Growth Hanoeboen, Bin Raudha Arif; Kurniawan, Sabda Aji; Ningsih, Nadya Nurlailya; Yusuf T, Glen Andre
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.268

Abstract

In the era of digital economy acceleration, micro, small, and medium enterprises (MSMEs) face increasing pressure to sustain competitiveness amid dynamic technological and market transformations. For culinary MSMEs in Ambon, digital transformation and human capital quality have become decisive factors in ensuring business resilience and sustainable growth. This study aims to examine the effects of digital transformation and human resource quality on competitive advantage and MSME competitiveness, and their subsequent implications for sustainable economic growth. It also seeks to identify the mediating role of competitive advantage in linking organizational capabilities with long-term sustainability outcomes. A quantitative explanatory approach was employed using data from 63 culinary MSME owners collected through structured questionnaires and analyzed with Partial Least Squares (SmartPLS 4.0). The results demonstrate that digital transformation significantly enhances competitive advantage through efficiency optimization and innovation, while human resource quality serves as a complementary strategic driver. Competitive advantage strongly influences MSME competitiveness, which subsequently contributes to inclusive and sustainable economic growth. The findings underscore that integrating digital technology with skilled human resources is essential for strengthening MSME competitiveness and regional economic resilience. Theoretically, this study extends the Resource-Based View by positioning digital transformation and human capital as synergistic capabilities. Practically, it provides actionable insights for policymakers and business stakeholders to design digital training programs and ecosystem support for MSMEs’ sustainable advancement.
Membangun Citra Merek Jemaat GPM Poka Ambon Melalui Optimalisasi Instagram Kreatif Sebagai Media Marketing Kurniawan, Sabda Aji; Ningsih, Nadya Nurlailya; Hanoeboen, Bin Raudha A.
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No1.pp68-71

Abstract

The efficacy of Instagram as a marketing tool is attributable to its visual features, including Stories, Reels, and Insights. This community service program sought to optimize Instagram as a marketing platform for the Angkatan Muda Gereja Protestan Maluku (AMGPM) Cabang Sion Jemaat Tiberias I Poka. The program was developed in response to the organization's challenges in building its brand image, which was attributed to its members' limited digital knowledge. The program was meticulously structured in two phases: a preparatory phase that entailed interviews and observations to ascertain the community's needs, and an implementation phase comprising interactive workshops and open discussions. The program's success is evidenced by the enhancement of participants' skills in creative Instagram utilization, the strengthening of the community's brand image, and the fostering of innovation in social media management to better adapt to digital developments.
The AI Personalization Driven Path To Repurchase Intension in Travel Apps Ningsih, Nadya Nurlailya; Reken, Feky; Kurniawan, Sabda Aji
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18894

Abstract

With the rapid advancement of digital technology, artificial intelligence (AI) plays a vital role in enhancing user experiences in travel applications. This study investigates the influence of AI Personalization (X1) and User Experience (X2) on Repurchase Intention (Y), with E-Satisfaction (Z) as a mediating variable. A total of 380 travel app users in Maluku Province participated via an online survey. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).Results show that AI Personalization and User Experience significantly affect E-Satisfaction, which in turn positively influences Repurchase Intention. E-Satisfaction serves as a key mediator, indicating that satisfied users are more likely to repurchase. Although AI Personalization contributes positively, User Experience has a stronger impact on Repurchase Intention. This suggests that personalization alone is not sufficient to build loyalty. The study highlights the importance for travel app developers to optimize both AI-driven personalization and intuitive user experiences to enhance user satisfaction and encourage repeat purchases. Keywords: AI Personalization, User Experience, E-Satisfaction, Repurchase Intention, Travel Applications, Structural Equation Modeling (SEM), Partial Least Squares (PLS).
Co-Authors Hanoeboen, Bin Raudha A. Hanoeboen, Bin Raudha Arif Kurniawan, Sabda Aji Reken, Feky Yusuf T, Glen Andre