Garuda - Garba Rujukan Digital

OPTIMALISASI PENULISAN AKADEMIK MELALUI PELATIHAN MENDELEY PADA MAHASISWA FEB UNIVERSITAS PATTIMURA Kurniawan, Sabda Aji; Patty, Martha Racwel; Pradana, Sendy Putra
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 5 No 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v5i1.7197

Penulisan karya ilmiah merupakan tugas akademik penting yang membutuhkan keterampilan berpikir kritis, kreativitas, serta kemampuan menyusun argumen secara terstruktur. Salah satu aspek penting dalam penulisan ilmiah adalah penggunaan sitasi dan referensi yang tepat, karena berperan dalam meningkatkan kredibilitas tulisan dan mencegah plagiarisme. Sayangnya, masih banyak mahasiswa yang menggunakan metode manual dalam proses sitasi, yang tidak hanya kurang efisien tetapi juga rawan kesalahan format. Aplikasi Mendeley hadir sebagai solusi digital yang dapat mempermudah pengelolaan referensi dan penyusunan daftar pustaka secara otomatis sesuai dengan gaya penulisan tertentu. Penelitian ini bertujuan untuk mengevaluasi efektivitas pelatihan penggunaan Mendeley dalam meningkatkan efisiensi dan akurasi sitasi pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pattimura. Pelatihan dilaksanakan dalam satu hari dan melibatkan 25 peserta. Hasil pre-test dan post-test menunjukkan adanya peningkatan skor sebesar 3,68%, meskipun dianggap belum signifikan akibat keterbatasan waktu pelatihan. Namun demikian, pemahaman peserta terhadap fitur dasar Mendeley meningkat, dan sebagian besar menyatakan minat untuk mengintegrasikan aplikasi ini dalam penulisan akademik mereka. Oleh karena itu, pelatihan lanjutan dengan durasi yang lebih panjang sangat dianjurkan guna mendukung penguasaan teknis yang lebih mendalam serta mendorong budaya penulisan ilmiah yang berkualitas di lingkungan kampus.

Pemanfaatan AI (Artificial Intelligence) dalam Penulisan Karya Ilmiah bagi Mahasiswa Supriyono, Areni Yulitawati; Rumalean, Iwan; Triyana, Eka; Kurniawan, Sabda Aji; Juwanda, Juwanda
Gaba-Gaba : Jurnal Pengabdian Kepada Masyarakat dalam Bidang Pendidikan Bahasa dan Seni Vol 5 No 1 (2025): Gaba-Gaba: Jurnal Pengabdian Kepada Masyarakat dalam Bidang Pendidikan Bahasa dan
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/gabagabavol5iss1pp1-9

Students' need for efficiency in writing scientific papers is increasingly urgent, along with the increasing academic demands and complexity of research in various fields. Amidst busy schedules, students are often faced with the pressure to produce high-quality work in a limited amount of time. This prompts the search for solutions that can help them better manage their time and resources. The use of writing tools, such as reference management software and sophisticated word processing applications, has become increasingly common to improve productivity. In addition, an in-depth understanding of research methodologies and effective writing techniques has also become crucial to meet the set academic standards. Thus, efficiency in scientific writing is not only a practical necessity but also an important part of academic skill development that will support students' future success. This service focuses on developing e-modules for the use of AI (Artificial Intelligence) in writing scientific papers for students of the Indonesian Language and Literature Education study program. Through the implementation of workshops and the creation of e-modules, it is expected that students will better understand digital literacy as an effort to support academics. This program is designed by combining a systematic approach, starting from coordination with mentors, planning activities, and implementation and evaluation.

Membangun Citra Merek Jemaat GPM Poka Ambon Melalui Optimalisasi Instagram Kreatif Sebagai Media Marketing Kurniawan, Sabda Aji; Ningsih, Nadya Nurlailya; Hanoeboen, Bin Raudha A.
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The efficacy of Instagram as a marketing tool is attributable to its visual features, including Stories, Reels, and Insights. This community service program sought to optimize Instagram as a marketing platform for the Angkatan Muda Gereja Protestan Maluku (AMGPM) Cabang Sion Jemaat Tiberias I Poka. The program was developed in response to the organization's challenges in building its brand image, which was attributed to its members' limited digital knowledge. The program was meticulously structured in two phases: a preparatory phase that entailed interviews and observations to ascertain the community's needs, and an implementation phase comprising interactive workshops and open discussions. The program's success is evidenced by the enhancement of participants' skills in creative Instagram utilization, the strengthening of the community's brand image, and the fostering of innovation in social media management to better adapt to digital developments.

Synergizing Digital Transformation and Human Capital: Pathways to Competitive Advantage and Sustainable Growth Hanoeboen, Bin Raudha Arif; Kurniawan, Sabda Aji; Ningsih, Nadya Nurlailya; Yusuf T, Glen Andre
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.268

In the era of digital economy acceleration, micro, small, and medium enterprises (MSMEs) face increasing pressure to sustain competitiveness amid dynamic technological and market transformations. For culinary MSMEs in Ambon, digital transformation and human capital quality have become decisive factors in ensuring business resilience and sustainable growth. This study aims to examine the effects of digital transformation and human resource quality on competitive advantage and MSME competitiveness, and their subsequent implications for sustainable economic growth. It also seeks to identify the mediating role of competitive advantage in linking organizational capabilities with long-term sustainability outcomes. A quantitative explanatory approach was employed using data from 63 culinary MSME owners collected through structured questionnaires and analyzed with Partial Least Squares (SmartPLS 4.0). The results demonstrate that digital transformation significantly enhances competitive advantage through efficiency optimization and innovation, while human resource quality serves as a complementary strategic driver. Competitive advantage strongly influences MSME competitiveness, which subsequently contributes to inclusive and sustainable economic growth. The findings underscore that integrating digital technology with skilled human resources is essential for strengthening MSME competitiveness and regional economic resilience. Theoretically, this study extends the Resource-Based View by positioning digital transformation and human capital as synergistic capabilities. Practically, it provides actionable insights for policymakers and business stakeholders to design digital training programs and ecosystem support for MSMEs’ sustainable advancement.

Bagaimana Peran Customer Engagement dan Brand Attachment dalam Membangun Brand Loyalty? Studi Empiris Brand Local di Kota Ambon Kurniawan, Sabda Aji
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3304

Transformasi perilaku konsumen dalam era digital mendorong merek lokal untuk memperkuat hubungan emosional dan keterlibatan konsumen guna mempertahankan loyalitas di tengah meningkatnya persaingan pasar. Penelitian ini bertujuan untuk menganalisis pengaruh Customer Engagement dan Brand Attachment terhadap Brand Loyalty pada konsumen merek lokal di Kota Ambon. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan melalui survei daring dengan melibatkan 78 responden yang pernah membeli produk Moluccas Artwear, sebuah merek fesyen lokal yang merepresentasikan identitas budaya Maluku. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0 untuk menguji validitas konstruk, reliabilitas, serta hubungan struktural antarvariabel. Hasil penelitian menunjukkan bahwa Brand Attachment berpengaruh positif dan signifikan terhadap Brand Loyalty, sedangkan Customer Engagement tidak menunjukkan pengaruh langsung yang signifikan. Temuan ini menegaskan pentingnya peran ikatan emosional antara konsumen dan merek dalam membangun loyalitas jangka panjang, serta menunjukkan bahwa keterlibatan perilaku semata belum cukup untuk mendorong loyalitas yang berkelanjutan. Secara teoretis, penelitian ini memperkaya literatur pemasaran relasional dengan memberikan bukti empiris dari konteks pasar lokal yang sedang berkembang. Secara praktis, hasil penelitian memberikan implikasi strategis bagi pelaku merek lokal untuk merancang strategi branding yang berorientasi pada pengalaman emosional dan keterikatan konsumen, guna memperkuat hubungan konsumen–merek dan meningkatkan daya saing industri kreatif lokal.

Membangun Citra Merek Jemaat GPM Poka Ambon Melalui Optimalisasi Instagram Kreatif Sebagai Media Marketing Kurniawan, Sabda Aji; Ningsih, Nadya Nurlailya; Hanoeboen, Bin Raudha A.
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No1.pp68-71

The efficacy of Instagram as a marketing tool is attributable to its visual features, including Stories, Reels, and Insights. This community service program sought to optimize Instagram as a marketing platform for the Angkatan Muda Gereja Protestan Maluku (AMGPM) Cabang Sion Jemaat Tiberias I Poka. The program was developed in response to the organization's challenges in building its brand image, which was attributed to its members' limited digital knowledge. The program was meticulously structured in two phases: a preparatory phase that entailed interviews and observations to ascertain the community's needs, and an implementation phase comprising interactive workshops and open discussions. The program's success is evidenced by the enhancement of participants' skills in creative Instagram utilization, the strengthening of the community's brand image, and the fostering of innovation in social media management to better adapt to digital developments.

The AI Personalization Driven Path To Repurchase Intension in Travel Apps Ningsih, Nadya Nurlailya; Reken, Feky; Kurniawan, Sabda Aji
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18894

With the rapid advancement of digital technology, artificial intelligence (AI) plays a vital role in enhancing user experiences in travel applications. This study investigates the influence of AI Personalization (X1) and User Experience (X2) on Repurchase Intention (Y), with E-Satisfaction (Z) as a mediating variable. A total of 380 travel app users in Maluku Province participated via an online survey. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).Results show that AI Personalization and User Experience significantly affect E-Satisfaction, which in turn positively influences Repurchase Intention. E-Satisfaction serves as a key mediator, indicating that satisfied users are more likely to repurchase. Although AI Personalization contributes positively, User Experience has a stronger impact on Repurchase Intention. This suggests that personalization alone is not sufficient to build loyalty. The study highlights the importance for travel app developers to optimize both AI-driven personalization and intuitive user experiences to enhance user satisfaction and encourage repeat purchases. Keywords: AI Personalization, User Experience, E-Satisfaction, Repurchase Intention, Travel Applications, Structural Equation Modeling (SEM), Partial Least Squares (PLS).

DINAMIKA EWOM, SIKAP, DAN NIAT MEMBELI: ANALISIS EMPIRIS PADA KONSUMEN PRODUK THRIFTING Kurniawan, Sabda Aji; Tabelessy, Walter
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18181

The rapid development of social media has positioned electronic word of mouth (eWOM) as a primary source of information influencing consumer behavior, including in the context of thrifting product purchases. This study aims to examine the effect of eWOM on purchase intention, emphasizing the mediating role of consumer attitude. Data were collected through an online questionnaire administered to 100 respondents using a convenience sampling method and analyzed with variance-based structural equation modeling (SEM) via Adanco software. The results reveal that eWOM significantly influences consumer attitude but does not exert a direct effect on purchase intention. Conversely, consumer attitude demonstrates a strong positive impact on purchase intention and mediates the relationship between eWOM and purchase intention. These findings highlight that the effectiveness of eWOM is more substantial when processed through consumers’ cognitive and evaluative mechanisms that shape positive attitudes before driving purchase decisions. Theoretically, this study contributes to extending the understanding of psychological dynamics in consumer behavior, while practically it offers implications for thrifting businesses to leverage eWOM-based communication strategies in fostering positive attitudes as a preliminary step to enhancing purchase intention.

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