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<![CDATA[OPTIMALISASI PENULISAN AKADEMIK MELALUI PELATIHAN MENDELEY PADA MAHASISWA FEB UNIVERSITAS PATTIMURA ]]>
<![CDATA[Kurniawan, Sabda Aji]]>;
<![CDATA[Patty, Martha Racwel]]>;
<![CDATA[Pradana, Sendy Putra]]>
<![CDATA[ Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 5 No 1 (2025): Januari ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya ]]>
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DOI: 10.24034/kreanova.v5i1.7197
<![CDATA[Penulisan karya ilmiah merupakan tugas akademik penting yang membutuhkan keterampilan berpikir kritis, kreativitas, serta kemampuan menyusun argumen secara terstruktur. Salah satu aspek penting dalam penulisan ilmiah adalah penggunaan sitasi dan referensi yang tepat, karena berperan dalam meningkatkan kredibilitas tulisan dan mencegah plagiarisme. Sayangnya, masih banyak mahasiswa yang menggunakan metode manual dalam proses sitasi, yang tidak hanya kurang efisien tetapi juga rawan kesalahan format. Aplikasi Mendeley hadir sebagai solusi digital yang dapat mempermudah pengelolaan referensi dan penyusunan daftar pustaka secara otomatis sesuai dengan gaya penulisan tertentu. Penelitian ini bertujuan untuk mengevaluasi efektivitas pelatihan penggunaan Mendeley dalam meningkatkan efisiensi dan akurasi sitasi pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pattimura. Pelatihan dilaksanakan dalam satu hari dan melibatkan 25 peserta. Hasil pre-test dan post-test menunjukkan adanya peningkatan skor sebesar 3,68%, meskipun dianggap belum signifikan akibat keterbatasan waktu pelatihan. Namun demikian, pemahaman peserta terhadap fitur dasar Mendeley meningkat, dan sebagian besar menyatakan minat untuk mengintegrasikan aplikasi ini dalam penulisan akademik mereka. Oleh karena itu, pelatihan lanjutan dengan durasi yang lebih panjang sangat dianjurkan guna mendukung penguasaan teknis yang lebih mendalam serta mendorong budaya penulisan ilmiah yang berkualitas di lingkungan kampus.]]>
<![CDATA[OPTIMALISASI TREN INVESTASI GENERASI Z PADA AMGPM RANTING SION DALAM ERA DIGITAL: STRATEGI LITERASI KEUANGAN UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT : OPTIMALISASI TREN INVESTASI GENERASI Z PADA AMGPM RANTING SION DALAM ERA DIGITAL: STRATEGI LITERASI KEUANGAN UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT ]]>
<![CDATA[Patty, Martha Racwel]]>;
<![CDATA[de Fretes, Anna Valensia Christianty]]>;
<![CDATA[Kurniawan, Sabda]]>
<![CDATA[ Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 1 (2025): Adi Widya: Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat ]]>
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DOI: 10.33061/awpm.v9i1.11901
<![CDATA[This program was designed to improve the financial literacy of Generation Z, with a specific focus on members of the Maluku Protestant Church Youth Movement (AMGPM) in Poka Village. Initial assessments indicated that most participants had limited financial knowledge, with fewer than 30% understanding basic investment concepts. The initiative employed socialization and simulation methods to educate participants on investment principles, introduce regulated investment applications approved by OJK and BAPPEBTI, and promote secure online investment strategies. Evaluation findings revealed significant progress, with 40% of participants showing improved financial literacy. Additionally, over 75% successfully performed investment steps during simulations, and 85% expressed increased confidence in beginning their investment journey. While the program effectively enhanced participants' understanding, continued training is necessary to ensure long-term impact, particularly in the areas of portfolio diversification and risk management, which are critical for building sustainable and resilient investment practices.]]>
<![CDATA[Pemanfaatan AI (Artificial Intelligence) dalam Penulisan Karya Ilmiah bagi Mahasiswa ]]>
<![CDATA[Supriyono, Areni Yulitawati]]>;
<![CDATA[Rumalean, Iwan]]>;
<![CDATA[Triyana, Eka]]>;
<![CDATA[Kurniawan, Sabda Aji]]>;
<![CDATA[Juwanda, Juwanda]]>
<![CDATA[ Gaba-Gaba : Jurnal Pengabdian Kepada Masyarakat dalam Bidang Pendidikan Bahasa dan Seni Vol 5 No 1 (2025): Gaba-Gaba: Jurnal Pengabdian Kepada Masyarakat dalam Bidang Pendidikan Bahasa dan ]]>
Publisher : <![CDATA[Universitas Pattimura ]]>
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DOI: 10.30598/gabagabavol5iss1pp1-9
<![CDATA[Students' need for efficiency in writing scientific papers is increasingly urgent, along with the increasing academic demands and complexity of research in various fields. Amidst busy schedules, students are often faced with the pressure to produce high-quality work in a limited amount of time. This prompts the search for solutions that can help them better manage their time and resources. The use of writing tools, such as reference management software and sophisticated word processing applications, has become increasingly common to improve productivity. In addition, an in-depth understanding of research methodologies and effective writing techniques has also become crucial to meet the set academic standards. Thus, efficiency in scientific writing is not only a practical necessity but also an important part of academic skill development that will support students' future success. This service focuses on developing e-modules for the use of AI (Artificial Intelligence) in writing scientific papers for students of the Indonesian Language and Literature Education study program. Through the implementation of workshops and the creation of e-modules, it is expected that students will better understand digital literacy as an effort to support academics. This program is designed by combining a systematic approach, starting from coordination with mentors, planning activities, and implementation and evaluation.]]>
<![CDATA[Membangun Citra Merek Jemaat GPM Poka Ambon Melalui Optimalisasi Instagram Kreatif Sebagai Media Marketing ]]>
<![CDATA[Kurniawan, Sabda Aji]]>;
<![CDATA[Ningsih, Nadya Nurlailya]]>;
<![CDATA[Hanoeboen, Bin Raudha A.]]>
<![CDATA[ Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI ]]>
Publisher : <![CDATA[Universitas Methodist Indonesia ]]>
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<![CDATA[The efficacy of Instagram as a marketing tool is attributable to its visual features, including Stories, Reels, and Insights. This community service program sought to optimize Instagram as a marketing platform for the Angkatan Muda Gereja Protestan Maluku (AMGPM) Cabang Sion Jemaat Tiberias I Poka. The program was developed in response to the organization's challenges in building its brand image, which was attributed to its members' limited digital knowledge. The program was meticulously structured in two phases: a preparatory phase that entailed interviews and observations to ascertain the community's needs, and an implementation phase comprising interactive workshops and open discussions. The program's success is evidenced by the enhancement of participants' skills in creative Instagram utilization, the strengthening of the community's brand image, and the fostering of innovation in social media management to better adapt to digital developments.]]>
<![CDATA[Apakah Money Attitude Membentuk Perilaku Keuangan? Peran Moderasi Celebrity Trustworthiness dalam Pengaruh Edukator Finansial : indonesia ]]>
<![CDATA[Patty, Martha Racwel]]>;
<![CDATA[Kurniawan, Sabda]]>
<![CDATA[ JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 8 No. 2 (2025): JIMF (Jurnal Ilmiah Manajemen Forkamma) ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/frkm.v8i2.48316
<![CDATA[Abstract. This study examines whether Money Attitude shapes financial behavior and investigates the moderating role of Celebrity Trustworthiness in the influence of financial educators, focusing on Felicia Putri Tjiasaka. A quantitative approach was employed, collecting survey data from selected respondents. Statistical tests were used to determine the significance of relationships between variables. The findings indicate that Money Attitude significantly influences financial behavior, where a more positive attitude toward money enhances financial decision-making. Furthermore, Celebrity Trustworthiness strengthens this relationship, implying that trust in financial educators like Felicia Putri Tjiasaka reinforces the impact of Money Attitude on financial behavior. These results highlight the importance of financial literacy and the role of credible financial educators in shaping responsible financial decision-making. Future research is encouraged to explore other moderating factors, such as financial literacy and social influences. Abstrak. Penelitian ini mengkaji apakah Money Attitude membentuk perilaku keuangan serta meneliti peran moderasi Celebrity Trustworthiness dalam pengaruh edukator finansial, dengan fokus pada Felicia Putri Tjiasaka. Pendekatan kuantitatif digunakan dengan mengumpulkan data survei dari responden yang dipilih. Analisis data dilakukan menggunakan uji statistik untuk mengukur signifikansi hubungan antar variabel. Hasil penelitian menunjukkan bahwa Money Attitude berpengaruh signifikan terhadap perilaku keuangan, di mana sikap yang lebih positif terhadap uang meningkatkan pengambilan keputusan finansial. Selain itu, Celebrity Trustworthiness memperkuat hubungan ini, menunjukkan bahwa kepercayaan terhadap edukator finansial seperti Felicia Putri Tjiasaka semakin memperkuat dampak Money Attitude terhadap perilaku keuangan. Temuan ini menegaskan pentingnya literasi keuangan dan peran edukator finansial yang kredibel dalam membentuk pengelolaan keuangan yang lebih bertanggung jawab. Penelitian selanjutnya disarankan untuk mengeksplorasi faktor moderasi lain, seperti literasi keuangan dan pengaruh sosial.]]>
<![CDATA[Ketika Konten Bicara: Eksplorasi Dampak Ewom Dan Customer Innovativeness Terhadap Adopsi Produk Baru ]]>
<![CDATA[Kurniawan, Sabda Aji]]>;
<![CDATA[Togatorop, Ervan]]>
<![CDATA[ Business Management Journal Vol 21, No 2 (2025): Business Management Journal ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/bmj.v21i2.8888
<![CDATA[The digital transformation has significantly shifted consumer behavior, with electronic word of mouth (eWOM), particularly in the form of short videos (vWOM), becoming a primary source of information influencing new product adoption decisions. This study aims to examine the influence of eWOM on the intention to adopt new products, with customer innovativeness as a mediating variable, in the context of the adventure tourism destination Cakadiditrip in Ambon City. Using a quantitative approach and Structural Equation Modeling (SmartPLS 4.0), the study involved 97 respondents who had been exposed to Cakadiditrip’s video content on social media. The results show that eWOM significantly influences both the intention to adopt new products and customer innovativeness, and that customer innovativeness mediates the relationship between eWOM and adoption intention. These findings highlight the strategic importance of digital content marketing that aligns with the innovative traits of target audiences. Practical implications suggest that businesses, especially in emerging tourism sectors, should optimize vWOM as a persuasive communication tool to accelerate market innovation adoption.]]>
<![CDATA[Synergizing Digital Transformation and Human Capital: Pathways to Competitive Advantage and Sustainable Growth ]]>
<![CDATA[Hanoeboen, Bin Raudha Arif]]>;
<![CDATA[Kurniawan, Sabda Aji]]>;
<![CDATA[Ningsih, Nadya Nurlailya]]>;
<![CDATA[Yusuf T, Glen Andre]]>
<![CDATA[ Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review ]]>
Publisher : <![CDATA[International Ecsis Association ]]>
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DOI: 10.55980/ebasr.v4i3.268
<![CDATA[In the era of digital economy acceleration, micro, small, and medium enterprises (MSMEs) face increasing pressure to sustain competitiveness amid dynamic technological and market transformations. For culinary MSMEs in Ambon, digital transformation and human capital quality have become decisive factors in ensuring business resilience and sustainable growth. This study aims to examine the effects of digital transformation and human resource quality on competitive advantage and MSME competitiveness, and their subsequent implications for sustainable economic growth. It also seeks to identify the mediating role of competitive advantage in linking organizational capabilities with long-term sustainability outcomes. A quantitative explanatory approach was employed using data from 63 culinary MSME owners collected through structured questionnaires and analyzed with Partial Least Squares (SmartPLS 4.0). The results demonstrate that digital transformation significantly enhances competitive advantage through efficiency optimization and innovation, while human resource quality serves as a complementary strategic driver. Competitive advantage strongly influences MSME competitiveness, which subsequently contributes to inclusive and sustainable economic growth. The findings underscore that integrating digital technology with skilled human resources is essential for strengthening MSME competitiveness and regional economic resilience. Theoretically, this study extends the Resource-Based View by positioning digital transformation and human capital as synergistic capabilities. Practically, it provides actionable insights for policymakers and business stakeholders to design digital training programs and ecosystem support for MSMEs’ sustainable advancement.]]>
<![CDATA[Bagaimana Peran Customer Engagement dan Brand Attachment dalam Membangun Brand Loyalty? Studi Empiris Brand Local di Kota Ambon ]]>
<![CDATA[Kurniawan, Sabda Aji]]>
<![CDATA[ RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October ]]>
Publisher : <![CDATA[Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/riggs.v4i3.3304
<![CDATA[Transformasi perilaku konsumen dalam era digital mendorong merek lokal untuk memperkuat hubungan emosional dan keterlibatan konsumen guna mempertahankan loyalitas di tengah meningkatnya persaingan pasar. Penelitian ini bertujuan untuk menganalisis pengaruh Customer Engagement dan Brand Attachment terhadap Brand Loyalty pada konsumen merek lokal di Kota Ambon. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan melalui survei daring dengan melibatkan 78 responden yang pernah membeli produk Moluccas Artwear, sebuah merek fesyen lokal yang merepresentasikan identitas budaya Maluku. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0 untuk menguji validitas konstruk, reliabilitas, serta hubungan struktural antarvariabel. Hasil penelitian menunjukkan bahwa Brand Attachment berpengaruh positif dan signifikan terhadap Brand Loyalty, sedangkan Customer Engagement tidak menunjukkan pengaruh langsung yang signifikan. Temuan ini menegaskan pentingnya peran ikatan emosional antara konsumen dan merek dalam membangun loyalitas jangka panjang, serta menunjukkan bahwa keterlibatan perilaku semata belum cukup untuk mendorong loyalitas yang berkelanjutan. Secara teoretis, penelitian ini memperkaya literatur pemasaran relasional dengan memberikan bukti empiris dari konteks pasar lokal yang sedang berkembang. Secara praktis, hasil penelitian memberikan implikasi strategis bagi pelaku merek lokal untuk merancang strategi branding yang berorientasi pada pengalaman emosional dan keterikatan konsumen, guna memperkuat hubungan konsumen–merek dan meningkatkan daya saing industri kreatif lokal.]]>
<![CDATA[Membangun Citra Merek Jemaat GPM Poka Ambon Melalui Optimalisasi Instagram Kreatif Sebagai Media Marketing ]]>
<![CDATA[Kurniawan, Sabda Aji]]>;
<![CDATA[Ningsih, Nadya Nurlailya]]>;
<![CDATA[Hanoeboen, Bin Raudha A.]]>
<![CDATA[ Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI ]]>
Publisher : <![CDATA[Universitas Methodist Indonesia ]]>
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DOI: 10.46880/methabdi.Vol5No1.pp68-71
<![CDATA[The efficacy of Instagram as a marketing tool is attributable to its visual features, including Stories, Reels, and Insights. This community service program sought to optimize Instagram as a marketing platform for the Angkatan Muda Gereja Protestan Maluku (AMGPM) Cabang Sion Jemaat Tiberias I Poka. The program was developed in response to the organization's challenges in building its brand image, which was attributed to its members' limited digital knowledge. The program was meticulously structured in two phases: a preparatory phase that entailed interviews and observations to ascertain the community's needs, and an implementation phase comprising interactive workshops and open discussions. The program's success is evidenced by the enhancement of participants' skills in creative Instagram utilization, the strengthening of the community's brand image, and the fostering of innovation in social media management to better adapt to digital developments.]]>
<![CDATA[The AI Personalization Driven Path To Repurchase Intension in Travel Apps ]]>
<![CDATA[Ningsih, Nadya Nurlailya]]>;
<![CDATA[Reken, Feky]]>;
<![CDATA[Kurniawan, Sabda Aji]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i3.18894
<![CDATA[With the rapid advancement of digital technology, artificial intelligence (AI) plays a vital role in enhancing user experiences in travel applications. This study investigates the influence of AI Personalization (X1) and User Experience (X2) on Repurchase Intention (Y), with E-Satisfaction (Z) as a mediating variable. A total of 380 travel app users in Maluku Province participated via an online survey. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).Results show that AI Personalization and User Experience significantly affect E-Satisfaction, which in turn positively influences Repurchase Intention. E-Satisfaction serves as a key mediator, indicating that satisfied users are more likely to repurchase. Although AI Personalization contributes positively, User Experience has a stronger impact on Repurchase Intention. This suggests that personalization alone is not sufficient to build loyalty. The study highlights the importance for travel app developers to optimize both AI-driven personalization and intuitive user experiences to enhance user satisfaction and encourage repeat purchases. Keywords: AI Personalization, User Experience, E-Satisfaction, Repurchase Intention, Travel Applications, Structural Equation Modeling (SEM), Partial Least Squares (PLS).]]>
