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All Journal Harmonia: Journal of Research and Education Amarasi : Jurnal Desain Komunikasi Visual Bali-Dwipantara Waskita: Seminar Nasional Republik Seni Nusantara
Sarjani, Ni Ketut Pande
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Arts Humanities Education

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PERANCANGAN KOMUNIKASI VISUAL FOTOGRAFI PRODUK MAKANAN KERIPIK PISANG LENANA DI PT. SDS VISUAL, DENPASAR Dylan Birtano, Bimo; Sarjani, Ni Ketut Pande; Artawan, Cokorda Alit
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

This study aims to examine the process of visual communication design for the food product photography of Lenana Banana Chips carried out by PT. SDS Visual in Denpasar. The research identifies the stages in visual design, starting from direction, idea generation, and concept illustration, to the process of shooting and photo editing. The research method used is a case study with a qualitative approach. The results show that PT. SDS Visual uses a structured approach in each design stage to ensure professional and attractive results. These findings provide insights into the importance of visual design in enhancing product appeal and strengthening marketing strategies. In conclusion, a systematic and collaborative design process is key to success in the visual communication of food products. This study suggests that other companies can adopt a similar approach to achieve optimal results.
PERANCANGAN STRATEGI PEMASARAN VISUAL MELALUI MEDIA SOSIAL UNTUK MEREK DAGANG “ZOUSZ GROOMING” PADA AGENSI KREATIF LAPOMPS DI BALI Yofandry Raffi, Raka; Sarjani, Ni Ketut Pande; Arya Putraka, Agus Ngurah
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

In the midst of the increasingly competitive business world, business people must make efforts to attract consumer interest. Seeing the development of the business world today, digital technology is part of several important means in supporting the development of a business, so that all forms of marketing activities can be recognized and accepted easily by the public at large, this is called digital marketing. The utilization of social media in digital marketing has become one of the main strategies for many companies in recent years. As a result of the development of an increasingly broad digital platform, social media management is needed in the digital marketing process so that it provides a great opportunity for companies to reach a wide audience. The Design Process of Visual Marketing Strategy through Social Media for theTrademark “ZOUSZ GROOMING” at Lapomps Creative Agency in Bali is needed to find out the process of designing social media from various countries. The methods used in the design process include interview and observation stages. The SOUZS brand can significantly increase user interaction and engagement through an effective and integrated social media design strategy. With an approach that focuses on creating relevant and engaging content, consistent management of the selected social media platforms, and in-depth analysis of audience trends and responses, it is expected that SOUZS can efficiently expand its reach and increase brand awareness in a competitive market.
MEDIA VIDEO ANIMASI DAN BUKU PROFIL SENI PRASI SERTA KAIN TENUN SONGKET KECAMATAN SIDEMEN, KABUPATEN KARANGASEM Putraka, Agus Ngurah Arya; Sarjani, Ni Ketut Pande; Astuti, Ni Ketut Rini
Prosiding Bali Dwipantara Waskita: Seminar Nasional Republik Seni Nusantara Vol. 3 (2023): Prosiding Bali Dwipantara Waskita: Seminar Nasional Republik Seni Nusantara
Publisher : UPT Pusat Penerbitan LP2MPP ISI Denpasar

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Abstract

Bagaikan lautan potensi kesenian yang begitu indah dan terus bergerak perlahan, terdengar tenang dalam suasana asri di suatu kecamatan yang terletak di kabupaten Karangasem sangat begitu memikat dan mempesona. Potensi seni yang sudah lama ada dan tetap terjaga di setiap desa bagaikan hamparan samudra yang menyimpan begitu banyak kekayaan didalamnya, kecamatan itu bernama Sidemen, dimana seni prasi dan kain tenun songket menjadi dua potensi penting dalam sejarah perkembangan kecamatan Sidemen, selain hasil kesenian dan kekayaan alam lainnya yang tersedia di kecamatan yang asri ini, penulis terpanggil untuk dapat lebih memperkenal seni prasi dan kain tenun songket yang menjadi identitas seni dan budaya kecamatan Sidemen sejak tahun 1970-an, melalui Media komunikasi visual yang merupakan bidang keilmuan penulis akan dirancang media video animasi dan buku profil kecamatan Sidemen, kabupaten Karangasem. Dimana pada media video animasi dan buku profil yang dirancang akan mengulas tentang sejarah perkembangan seni prasi dan kain tenun songket di kecamatan Sidemen, sehingga harapannya media komunikasi visual nantinya akan mampu mempromosikan potensi seni serta memperkenalkan budaya yang ada di kecamatan Sidemen dimata nasional hingga dimata internasional sebagai kecamatan wisata pusat seni prasi dan kain songket serta memperkenalkan kecamatan Sidemen sebagai salah satu kecamatan yang memiliki peran penting dalam perkembangan seni prasi dan kain tenun songket di provinsi Bali. Hingga pada akhirnya media video animasi dan buku profil kecamatan Sidemen ini dapat digunakan sebagai catatan sejarah kecamatan Sidemen dimasa lalu untuk disampaikan dan diteruskan oleh generasi muda kecamatan Sidemen di masa yang akan datang.
Vernacular Typography Design of Bamboo Keben Craft as an Opportunity of Creating Digital Typeface Sari, Ni Luh Desi In Diana; Mudra, I Wayan; Sarjani, Ni Ketut Pande
Harmonia: Journal of Arts Research and Education Vol 22, No 1 (2022): June 2022
Publisher : Department of Drama, Dance and Music, FBS, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/harmonia.v22i1.34861

Abstract

Keben for the Balinese is a medium that functions to package ceremonial facilities made of bamboo. Craftsmen in Kayubihi village, Bangli sub-district produce kebens with various designs of vernacular typography motifs that have the opportunity to be developed in the form of digital typefaces. This study aims to: (1) analyze the vernacular typographic design of the keben motif and its opportunities in the creation of digital typefaces; (2) analyze the meaning of keben in Kayubihi village in a socio-cultural context. Qualitative methods are used in this study. Typographic design principles consisting of legibility, readability, visibility, and clarity are used to analyze the vernacular typography of the keben motifs, while Saussure’s semiotic approach is used to give meaning to the keben of Kayubihi village from the spirit and the concept behind it. Data collection strategies were carried out by observation and interviews, online and offline. Meanwhile, data analysis was carried out by interpreting, namely interpreting in-depth the collected data according to the research objectives. The results show that the vernacular typography of the keben motifs was arranged alphabetically to form words as a symbol of identity. Geometric motifs inspired by the environment around the craftsmen can be classified into five groups: the sun, flowers, traditional fabrics, objects, and cultural symbols of Balinese Hinduism. These motifs can be developed into digital typefaces. Keben in Kayubihi village spiritually means creativity, preservation of culture and identity. This creativity can be used as a source of inspiration in designing typefaces that offer novelty. The vernacular typography design with the Keben motif is indigenous creativity, representing the identity of the local Balinese culture.
Co-Authors Artawan, Cokorda Alit Astuti, Ni Ketut Rini Dylan Birtano, Bimo I Wayan Mudra, I Wayan Ni Luh Desi In Diana Sari, Ni Luh Desi In Yofandry Raffi, Raka