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All Journal JURNAL PENDIDIKAN TAMBUSAI Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris MAHADAYA Jurnal Bahasa, Sastra, dan Budaya
Tawami, Tatan
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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DEPICTION OF FEMINISM CONCEPT IN DISNEY ANIMATED MOVIE: ENCANTO 2021 Salamina, Lugina Ayu; Tawami, Tatan
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 12 No. 1 (2023): Februari 2023
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v12i1.8938

Abstract

This paper is entitled "Depiction of feminism concept in Disney animated movie: Encanto 2021". The goal of this paper is to describe how the concept of Feminism is portrayed and which feminisms appear in the Disney animated film Encanto. As a result, the concept of Feminism is the object of this research. In this regard, the data used in this study are those related to the concept of feminism, and they are taken from a conversation between characters in the film. The movie script transcription is used to qualify this study in addition to the conversation transcription. The qualitative-descriptive method is used to describe data and analysis in a structured manner. The qualitative research method is used to generate descriptive data in the form of sentences and paragraphs. Based on the analysis, Encanto’s women characters are identified as independent woman and has a several feminism values in themselves, such as liberal feminism value, ecofeminism value, and also socialist feminism value. Keywords: Animated movie, Encanto, Feminism
Unraveling the Power of Video Content and Unleashing Engagement as Multimodal Texts in Indonesia Sari, Retno Purwani; Tawami, Tatan; Zahratunnisa, Zaenab; Mustika, Rizki Taufik
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 12 No. 2 (2023): Agustus 2023
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v12i2.10307

Abstract

This study intends to investigate the level of viewer engagement in co-produced video. The focus is primarily on the performance of the video content. How video engagement promotes video’s effectiveness is an issue of practices in the measurement and improvement of persuasive technology. The video content, as a multimodal text, has the power to change viewer’s attitudes and behaviors. In addition, studies noted that viewer engagement is necessary to determine the success of video content creation for specific purposes, for example, creating brand equity. Using the Video Dokumenter Pengabdian kepada Masyarakat Program Insentif Kemendikbud 2022 as a case study, Kalodikis’ model was applied to measure audience engagement. Questionnaires collected at a single point in time were used to illustrate participant’s assumptions. A cross-sectional qualitative study with interaction analysis was applied to describe video engagement metrics and how they correlated to participants’ evaluations of the video. The results highlight multiple images displayed in sequential order and show that audio reinforces the message conveyed in the visual and verbal elements of the scheme. Message framing is created through frame per second, image resolution, bit depth, and time. The obtained results indicate that there is still room for improvement. Keywords: Video content, Multimodal text, Video engagement, Viewer engagement
I Always Wanna Die (Sometimes): A Pragmatic Approach to Emotion and Meaning in Song Lyrics Park, Jihun; Tawami, Tatan
Mahadaya: Jurnal Bahasa, Sastra, Dan Budaya Vol 5 No 2 (2025): Oktober 2025
Publisher : Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/rzgmp046

Abstract

This study examines the meaning and speech acts contained in The 1975's song "I Always Wanna Die (Sometimes)" from a pragmatics perspective. The goal is to explain how Searle's (1969) speech act theory and Grice's (1975) cooperative principle operate within the lyrics to create emotional messages and hidden meanings. This study employed qualitative, non-numerical research methods. Specifically, the analysis focused on utterances in the song that directly express emotion (expressive speech acts) and utterances that reveal the speaker's thoughts or beliefs (representative speech acts). Key findings include the following: First, expressive speech acts were used to express emotions such as sadness, emotional exhaustion, and internal conflict. In contrast, representative speech acts conveyed the lyricist's personal beliefs and profound reflections. The study also found that lyricists deliberately violate the rules of language, such as failing to state the truth (violating the maxim of quality) or omitting details (violating the maxim of quantity), to create deeper, more metaphorical meanings. Simply put, the song conveys emotions through metaphors and ambiguity rather than literal words. Such strategies allow listeners to fill in the gaps in the lyrics themselves, deepening their empathy. Therefore, pragmatic analysis goes beyond simply understanding word meaning and significantly contributes to understanding how contemporary popular music constructs and conveys emotions. Ultimately, this study demonstrates the utility of pragmatics in interpreting song lyrics, shedding new light on the relationship between language, emotions, and popular music. Keywords: Pragmatics, Speech Act Theory, Implicature, Figurative Meaning
Co-Authors Ambarwati, Nisrina Dewi Bustam, Muhammad Rayhan Habibah, Husnun Ichsanul Hakim, Muhammad Rifqi Jannah, Salwa Raudhatul Mustika, Rizki Taufik Nungki Heriyati Park, Jihun Prihandini, Asih Purwani Sari, Retno Putra, Shiva Dermawan Salamina, Lugina Ayu Taufan, Azhar Shakti Veithzal Rivai Zainal Wati, Tiara Cantika Zahratunnisa, Zaenab