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All Journal DHARMA EKONOMI Journal Of Business, Finance, and Economics (JBFE) Journal Competency of Business Jurnal Akuntan Publik Neraca Manajemen, Akuntansi, dan Ekonomi Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jembatan Hukum: Kajian Ilmu Hukum, Sosial dan Administrasi Negara International Journal of Economics, Commerce, and Management International Journal of Economics, Management and Accounting Green Inflation: International Journal of Management And Strategic Business Leadership Pajak dan Manajemen Keuangan
Setya Pramono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Kualitas Pelayanan, Variasi Produk, dan Customer Experience (Studi Kasus pada Toko Grosir Salsa Motoris). : Studi Kasus pada Toko Grosir Salsa Motoris Kuwatno Kuwatno; Setya Pramono
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 2 (2025): Desember : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i2.7695

Abstract

This research aims to determine the effect of service quality, product variety, and customer experience on customer loyalty at the Salsa Motoris wholesale store. This study used 100 respondents, the data collection process was carried out by distributing questionnaires using the google form link to all consumers who make repeat purchase at salsa motoris wholesale store. This study uses multiple linear regression analysis methods with statistical test tools. The measurements in this study used a Likert scale and data processing in this study using IBM SPSS 26. The results of this research indicate that service quality has a positive and significant effect on customer loyalty, product variety has a positive and significant effect on customer loyalty, and customer experience has a positive and significant effect on customer loyalty. Service quality, product variety, and costumer experience have a positive and significant influence on customer loyalty, in the F test count of 118,553> from the F table value of 2.70 and a significant value of 0.000 service quality, product variety, and costumer experience there is a positive and significant influence on customer loyalty.
Co-Authors Apriliyani Nur Khasanah ari widayati Arinal Haqqi Arinal Haqqo Barizatutsani Barizatutsani Kuwatno Kuwatno M. Masrukhan M. Miftahul Qolbi M.Masrukhan Nisrina Ulba Nur Muhammad Azka Reza Riki Maulana Widya Dian L