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Journal : Social Science Academic

Penguatan Minat Kunjungan Wisatawan dan Media Promosi melalui Media Sosial di Taman Wisata Sokosewu Sukorejo Ponorogo Safrian, Fanny; Ansori, Teguh; Wathoni, Syamsul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6018

Abstract

This article discusses the use of social media as an effective promotional tool in Sokosewu Park's modern marketing strategy. The main aim of this article is to explore how social media can be used to increase name visibility, expand audience reach, and encourage deeper interactions with Sokosewu Park tourists. The method used in this research is the Asset Based Community Development (ABCD) method which prioritizes the utilization of assets and potential that exist around Sokosewu Park and are owned by the community. To then be used as material that empowers Sokosewu Park and the community itself. The research results show that strategic use of social media can significantly increase audience reach and tourist engagement. An integrated campaign with high-quality content and the right platform selection results in a significant increase in tourist destination recognition and tourist response. These findings confirm that social media, when used appropriately, is a powerful promotional tool that can support marketing objectives and strengthen relationships with target audiences.
Persepsi Generasi Z atas Mitologi Golan & Mirah dalam Perspektif Sosiologi Komunikasi Prasetyo, Ady; Murdianto, Murdianto; Wathoni, Syamsul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6028

Abstract

Golan and Mirah mythology is a form of oral culture originating from the city of Ponorogo, East Java. This story is a myth believed by the people of Ponorogo. This research aims to explore how Gen Z views the Golan and Mirah mythology and how their perceptions are influenced by social media and digital technology. This research will also analyze the role of communication in spreading and maintaining the relevance of this mythology amidst changing times. This research uses a qualitative descriptive method. Data collection techniques using interview and documentation techniques. This research uses social identity theory, which is an accumulation of group values that are adapted into an individual's self-concept. The results of this research show that Gen Z has a complex relationship with the Golan and Mirah mythology, which is influenced by the context of social media, cultural consumption and globalization. Despite the challenges of preserving traditional values, Gen Z continues to find meaning and relevance in these mythologies through adaptation and reinterpretation. To contribute to existing research, this article also attempts to map the landscape of Gen-Z Society's Perception of Golan & Mirah Mythology: A Communication Sociology Perspective.
Pelestarian Kesenian Tradisional Thek Thur Sanggar Ratua Masyarakat Dukuh Mirah Desa Nambangrejo Kecamatan Sukorejo Ponorogo Toikun, Toikun Toikun; Murdianto, Murdianto; Wathoni, Syamsul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6039

Abstract

This article is entitled Preserving traditional art, namely Thek Thur of Sanggar Ratua, in the Dukuh Mirah community by holding a festival event. The Thek Thur Arts festival is a competition with a dichotomy of champion status and various symbols, which involves many agents in the contest. This research aims to know the meaning of the traditional contestation of the thek thur community of Dukuh Mirah and find out the effort is made to take part in the thur traditional art contest in Dukuh Mirah, Kecamatan Nambangrejo Village. The Nesearth method is a qualitative research method. The research location is at Thek Thur Sanggar Ratua Mirah Hamlet, Nambangrejo location is at Thek Thur Sanggar Ratua Mirah Hamlet, Nambangrejo Village, Sukorejo District, East Java. The research subjects were the Village, Sukorejo District, and East Java. The research subjects were the administrators and members of Thek Tur Sanggar Ratua. Supporting informants in this research are the government and art practitioners in Ponorogo Regency and the community as spectators and supporters of each studio—data collection techniques through observation, interviews, and documentation. Data validity techniques are carried out using data triangulation techniques. Data analysis techniques are carried out using data triangulation techniques. Data analysis techniques include data collection, reduction, presentation, and conclusion. Thek Thur Sanggar Ratua interprets Thek Thur Festival in Nambangrejo Village as a structure with all the rules, assessments, and awards to mark and obtain festival champion status. Intercity participation in the festival can be a milestone in the popularity of the Thur Sanggar Ratua Studio. Conversely, it becomes a rivalry between the two studios, which results in the dominance of champion status. The Thek Thur Sanggar Ratua Studio is present at the Thek Thur festival by forming a habitus, including routines for participating in the festival, obeying the festival rules, and training, as well as accumulating various capital, which indicates that the Thek Thur festival is an arena for the operational practices of the two studios of compete with each other so that they are able to accupy, maintain and change the status of campion.