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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Islamiconomic: Jurnal Ekonomi Islam IIJSE
Maskuroh, Nihayatul
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Self-Evaluation With SWOT Analysis and ANP in The Sharia Business Management Department Maskuroh, Nihayatul; Suganda, Asep Dadan; Nurhayati, Siti
ISLAMICONOMIC: Jurnal Ekonomi Islam Vol 14, No 2 (2023)
Publisher : Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/ijei.v14i2.668

Abstract

This study aims to find out how the efforts of the Faculty of Economics and Islamic Business, UIN Sultan Maulana Hasanuddin Banten, in developing the Sharia Business Management (SBM) study program with all the strengths, weaknesses, and opportunities in dealing with various existing threats. This research uses a feasibility study method for the SBM program with quantitative SWOT analysis and the Analysis Network Process approach to formulate alternative strategies using Super Decisions software. Based on the data obtained, it can be concluded that the positioning of the Sharia Business Management study program, according to the respondents, is quite important and reaches a percentage of 56.5 with the argument that the mastery of Sharia-based business management is quite important as much as 50.8%. Meanwhile, from the Internal Factor Evaluation and External Factors Evaluation metrics, it can be seen that the position of the X axis is at point 3.60, and the position of the Y axis is at point 2.68. Therefore, because the meeting point between the X and Y axes is in quadrant I, so the strategy used is progressive (aggressive), namely maximizing the Strengths-Opportunities strategy by paying attention to other strategies such as Weakness-Opportunities, Strengths-Threats, and Weakness-Threats
Feasibility Study for Transitioning from Conventional Banking to Islamic Banking Maskuroh, Nihayatul; Suganda, Asep Dadan; Akbar, Kurni
ISLAMICONOMIC: Jurnal Ekonomi Islam Vol 15, No 1 (2024)
Publisher : Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/ijei.v15i1.564

Abstract

This study examines the feasibility and strategic approach for transitioning the Faculty of Economics and Islamic Business (FEBI) at UIN Sultan Maulana Hasanuddin Banten from conventional to Islamic banking. The transformation aims to align institutional operations with Islamic economic principles and strengthen ideological consistency. A quantitative SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis integrated with the Analytic Network Process (ANP) was employed to prioritize strategic alternatives, using Super Decisions software. Data were collected through surveys, interviews, and document analysis involving faculty members, staff, and students. The Internal Factor Evaluation (IFE) score of 3.60 and the External Factor Evaluation (EFE) score of 2.68 position the faculty in Quadrant I of the SWOT matrix, indicating an aggressive strategy. Survey results show 56.5% of respondents consider the shift “fairly important” and 50.8% view it as a valuable educational opportunity. Recommended strategies emphasize leveraging strengths to seize opportunities, addressing weaknesses, and mitigating threats. The findings suggest that transitioning to Islamic banking is both feasible and strategically advantageous, offering practical implications for policy alignment and operational implementation in higher education institutions seeking Sharia-compliant transformation
Gagasan Pemikiran Ekonomi Islam: Implementasi dan Usaha Pengembangannya Maskuroh, Nihayatul
Li Falah: Journal of Islamic Economics and Business Vol. 2 No. 2 (2017): December 2017
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v2i2.658

Abstract

A conception of the idea of Islamic economic thought which is implemented through the Islamic bankingsystem using the profit-sharing system applied to the interest-free banking system is one of the onlyelements of the Islamic economic system. Thus, when talking about the Islamic economic system, it isdiscussed is a hepotesis of an Islamic economic system that was applied in the era of the glory ofIslam.The idea of Islamic economic thinkers with all their efforts and efforts can be implementedsynergistically if supported by a strategic circle between the strong desire of the government as the policymaker (political will) and the socialization of the Islamic economic system itself and the implementationof the Islamic economic system as well – better
The Role of Perceived Value in Mediating the Effect of Islamic Branding, Online Customer Reviews, and Price on Halal Cosmetic Purchase Decisions among Muslim Consumers in Serang City Karomah, Karomah; Peristiwo, Hadi; Ferieka, Hendrieta; Suryani, Suryani; Maskuroh, Nihayatul
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9845

Abstract

The growth of the halal cosmetics market in Indonesia is driven by increasing awareness among Muslim consumers of halal aspects, product safety, and quality, as well as by digital information and perceived value in the purchase decision-making process. This study aims to analyze the role of perceived value in mediating the effects of Islamic branding, online customer review, and price on halal cosmetics purchase decisions among Muslim consumers in Serang City. The research employs a quantitative approach, with data collected through questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of the SmartPLS application. The results indicate that Islamic branding, online customer reviews, and price have positive and significant effects on halal cosmetics purchase decisions. These three variables also have positive and significant effects on perceived value. Furthermore, perceived value is proven to have a positive and significant effect on purchase decisions and to mediate the influence of Islamic branding, online customer reviews, and price on halal cosmetics purchase decisions. These findings suggest that perceived value plays a strategic role in integrating religious, informational, and economic factors in shaping Muslim consumers’ decisions regarding halal cosmetic products.
Co-Authors Akbar, Kurni ASEP DADAN SUGANDA HADI PERISTIWO, HADI HENDRIETA FERIEKA, HENDRIETA Karomah Karomah Siti Nurhayati Suryani Suryani