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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal of International Studies on Energy Affairs (JISEA)
Anggraini, Mega
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Humanities Economics, Econometrics & Finance Energy Social Sciences

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China's efforts to achieve energy interests in the Arctic region Anggraini, Mega; Permata, Inda Mustika; Trisni, Sofia
Journal of International Relations on Energy Affairs Vol 3 No 2 (2022)
Publisher : Department of International Relations Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51413/jisea.Vol3.Iss2.2022.141-151

Abstract

Penelitian ini menganalisis upaya Tiongkok dalam mencapai kepentingan energi Arktik di tengah-tengah polemik seperti pencairan es dan tidak ada kepemilikan pada sebagian besar wilayah itu. Dengan pengembangan BRI yang didasari oleh penggunaan energi alternatif, sehingga BRI membantu pengembangan bisnis baik kecil, menengah dan besar. Akan tetapi, hal ini bertentangan dengan kebijakan beberapa negara di kawasan Arktik. Penelitian ini menggunakan metode kualitatif koleksi data sekunder dan teori keamanan energi yang dijelaskan oleh Bernard D. cole untuk melihat tantangan yang dihadapi Tiongkok dan diplomasi energi sebagai upaya Tiongkok. Sehubungan dengan bentuk-bentuk diplomasi energi, termasuk hasil lunak energi, dengan akses ke kecerdasan atau mengeksploitasi sumber-sumber yang ada melalui dua tahap pertama, melalui promosi energi global oleh Tiongkok menggunakan hubungan diplomatik dan kerja sama. Kedua, kelahiran kebijakan adalah jalur sutra di kutub dengan adanya kertas putih yang dikeluarkan di Arktik, yang berisi kepentingan, tujuan dan tanggung jawab Tiongkok terhadap kawasan Arktik.Kata kunci: arktik, tantangan, diplomasi energi, keamanan energi, cina.
PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA LAYANAN SERVICE, KEPUASAN PELANGGAN SEBAGAI VARIABEL MODERASI PADA PT. BIMA PERKASA SEJAHTERA Anggraini, Mega
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/3enmn204

Abstract

The purpose of this study is (1) To determine the direct influence of price variables on the variable Decision to purchase services at PT. Bima Perkasa Sejahtera. (2) To determine the direct influence of promotion variables on the variable Decision to purchase services at PT. Bima Perkasa Sejahtera. (3) To determine the direct influence of customer satisfaction variables on the variable Decision to purchase services at PT. Bima Perkasa Sejahtera. (4) To determine the direct influence of satisfaction variables on the variable Decision to purchase services at PT. Bima Perkasa Sejahtera. (5) To determine the influence of Price and Promotion variables simultaneously on the variable Decision to purchase services at PT. Bima Perkasa Sejahtera. (6) To determine the influence of Price and service quality variables simultaneously on the variable Decision to purchase services at PT. Bima Perkasa Sejahtera. (7) To determine the influence of Promotion and service quality variables simultaneously on the variable Decision to purchase services at PT. Bima Perkasa Sejahtera. (8) To determine the influence of Price, Promotion and Service Quality variables simultaneously on the variable of service purchasing decisions at PT. Bima Perkasa Sejahtera. The theory used is the marketing mix theory and the theory of consumer behavior which are related to measuring behavior and persuasion. The method used in this study is a quantitative approach using a survey. The data analysis technique used is the Structural Equation Model. The results of the study show that price, service quality and customer satisfaction can influence purchasing decisions while promotions cannot influence purchasing decisions. Price, Service Quality and Promotion can influence Purchasing Decisions simultaneously. Not only that, customer satisfaction is known to moderate the influence between price and service quality on purchasing decisions but not between promotions and purchasing decisions.
Co-Authors Inda Mustika Permata Trisni, Sofia