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All Journal Alignment: Journal of Administration and Educational Management Bestari: Jurnal Pendidikan dan Kebudayaan
Sarmawati, Sarmawati
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH STRATEGI DIFERENSIASI TERHADAP KEPUTUSAN PEMBELIAN PADA MR.DIY DI PANGKAL PINANG Asih, Hasti Dewi; Sarmawati, Sarmawati; Wati, Mulia; Noviyanti, Indah
Bestari: Jurnal Pendidikan dan Kebudayaan Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/bjpd.v6i1.4230

Abstract

This study aims to determine the extent of the influence of product differentiation strategies on consumer purchasing decisions at MR.DIY. Product differentiation is one of the marketing strategies used by companies to create added value in their products so that they appear more attractive than competing products. This study uses a quantitative approach with a survey method through the distribution of questionnaires to consumers who have shopped at MR.DIY. The analysis results indicate that product differentiation has a positive and significant influence on purchasing decisions. This means that the more diverse and unique the products offered, the higher the likelihood of consumers purchasing those products. These findings confirm that differentiation strategies are one of the important factors in increasing the appeal and purchasing decisions of consumers in the retail industry.Keywords: Product Differentiation Strategy, Purchase Decision, MR.DIY, Marketing, Consumers.
Studi Kualitatif tentang Gaya Kepemimpinan Wanita dan Implikasinya terhadap Efektivitas Manajemen SDM pada Organisasi Mahasiswa fakultas Ekonomi dan Bisnis di Universitas Bangka Belitung Kusumawati, One Olivia; Sarmawati, Sarmawati; Shadina Ningrum; Trie Yunike; Dian Prihardini Wibawa
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 1 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/tzmsr339

Abstract

This study aims to understand women's leadership styles and their implications for the effectiveness of human resource management in student organizations at the Faculty of Economics and Business, Bangka Belitung University. The research method used was a qualitative approach with descriptive methods, involving in-depth interviews, observation, and documentation. Informants were selected through purposive and snowball sampling until data saturation reached. The results indicate that female leaders employ a transformational leadership style that combines empathy, emotional intelligence, assertiveness, and two-way communication. This style increases employee engagement, participation, and solidarity, creates a supportive, fair, and productive work environment, while also encouraging individual capacity development within the organization. The study concludes that female leadership significantly improves the effectiveness of human resource management through a combination of emotional caring, motivation, and adaptive collaborative leadership practices.   Keywords: Female Leadership, Transformational, Human Resource Management
Co-Authors Asih, Hasti Dewi Dian Prihardini Wibawa Kusumawati, One Olivia La Ino Noviyanti, Indah Shadina Ningrum Sri Suryana Dinar, Sri Suryana Trie Yunike Wati, Mulia