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All Journal KHOZANA: Jurnal Ekonomi dan Perbankan Islam An-Nisbah: Jurnal Ekonomi Syariah
Suhendri, Aan
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Religion Economics, Econometrics & Finance

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STRATEGI PEMASARAN PRODUK PEMBIAYAAN DENGAN ANALISIS SWOT Asnawi, Habib Shulton; Suhendri, Aan; Ambariyani, Ambariyani
KHOZANA: Journal of Islamic Economic and Banking Vol. 3 No. 2. (July 2020)
Publisher : Sekolah Tinggi Ekonomi Dan Bisnis Islam Darussalam

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Abstract

Marketing strategy is the spearhead for a financial institution to introduce and market the advantages of its products. Marketing strategy can be done by using a marketing mix strategy which is a tool for marketers consisting of various elements of marketing programs such as product, price, place and promotion. In this study, the authors formulated the problem of how the marketing strategy for financing products at BMT Assyafi'iyah Berkah Nasional Pekalongan East Lampung branch and how the marketing strategy through SWOT analysis on mudharabah financing products at BMT Assyafi'iyah Berkah Nasional Pekalongan branch, East Lampung. To obtain the data in this study, the researchers used several research methods, namely this type of research using field research. The data source of this research uses primary, secondary and tertiary data sources. Meanwhile, the data collection method uses observation, interviews and documentation and uses the Snawoball sampling method and questionnaire. The result of this research is the marketing strategy applied to BMT Assyafi'iyah Pekalongan East Lampung Branch, namely using product marketing strategies, price, place, and promotion. The result of the SWOT analysis above shows that BMT Assyafi'iyah Pekalongan East Lampung Branch shows at the quadrant II level by means of a diversification strategy.
Analisa Manajemen Risiko (Kajian Kritis Terhadab Perbankan Syariah di Era Kontemporer) Mukhlishin, Ahmad; Suhendri, Aan
An-Nisbah: Jurnal Ekonomi Syariah Vol 5 No 1 (2018): An-Nisbah
Publisher : UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/an.2018.5.1.257-275

Abstract

Risk management is an important effort that must be done by every company including Islamic banking, in an effort to minimize losses due to risks that occur. The effort that should be done by Islamic banks in channeling the financing is risk management. Risk management is an effort made by people or institutions in anticipating problems that could arise in a job or business. Risk management in sharia banks has been regulated by Indonesian banks in order to maintain the existence and improve the quality of sharia banks. SWOT strategy that can be done is to strengthen the internal regulation of banks, recruit competent employees, maximum revitalization and tight, build a reliable risk management system, prioritize financing in the sector of SME / SME, do emotional service, improve the ability of FRM, the implementation of office channeling, strengthen the agreement clause.
Co-Authors Ambariyani Ambariyani, Ambariyani Habib Shulton Asnawi Mukhlishin, Ahmad