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All Journal Dinamika Akuntansi Keuangan dan Perbankan AKSES: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Aplikasi Akuntansi JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Jurnal Litbang Kota Pekalongan Jurnal Ekonomi Efektif JAB (Jurnal Akuntansi dan Bisnis) JAKA (Jurnal Akuntansi, Keuangan dan Auditing) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) Jurnal Mahasiswa Mengabdi (JIMAWAbdi) Journal of Islamic Economics and Finance Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Jurnal Ragam Pengabdian SILAH: Jurnal Ekonomi Syariah
M. Iqbal Notoatmojo
Institut Teknologi Dan Sains Nahdlatul Ulama Pekalongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Optimalisasi Penggunaan E Commerce untuk Mempeluas Pangsa Pasar pada UMKM Makanan Olahan Ali Imron; M. Iqbal Notoatmojo; Rizka Ariyanti
Jurnal Ragam Pengabdian Vol. 2 No. 2 (2025): Mei-Agustus "The Role of Community Service in Increasing Children's Educational
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/rnd8hb30

Abstract

This community service program aims to enhance the capacity of micro, small, and medium enterprises (MSMEs) in the processed food sector in Pekalongan Regency to utilize e-commerce as a strategy to expand their market reach. The main issues identified include low digital literacy and suboptimal use of digital platforms for product marketing. Through an action-based learning approach, the program was implemented through structured training and mentoring activities focused on social media utilization, marketplace registration, and the creation of digital promotional content. The results indicate an improvement in participants’ skills in managing social media accounts, registering on marketplaces, and producing engaging promotional materials. The long-term outcomes of the program include increased sales volume, higher income, and sustainable digital business practices among MSMEs. Additionally, the program produced scientific publications, video documentation, and a replicable training module. This community service initiative contributes to strengthening the competitiveness of MSMEs in the digital economy era.  
MODEL KEPUTUSAN KONSUMEN ATAS PRODUK BERKELANJUTAN: PENGARUH GREEN MARKETING, GREEN BRAND IMAGE, DAN GREEN TRUST TERHADAP GREEN PURCHASE INTENTION PADA UMKM BATIK DI PEKALONGAN Ali Imron; Rizka Ariyanti; M. Iqbal Notoatmojo
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 2 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/h8hby968

Abstract

Penelitian ini menguji model keputusan konsumen atas produk berkelanjutan pada UMKM batik di Pekalongan dengan menempatkan green marketing dan green brand image sebagai anteseden green purchase intention dan green trust sebagai variabel mediasi. Pendekatan yang digunakan adalah kuantitatif eksplanatori dengan metode survei. Data dikumpulkan melalui kuesioner terstruktur kepada konsumen UMKM batik di Kabupaten dan Kota Pekalongan pada Desember 2025–Januari 2026 dan dianalisis menggunakan IBM SPSS Statistics 24. Hasil uji instrumen menunjukkan bahwa seluruh indikator valid dan reliabel dengan korelasi item-total di atas 0,1966 dan Cronbach’s alpha antara 0,796–0,833. Model struktural memiliki daya jelaskan tinggi dengan adjusted R square 0,786 untuk green brand image, 0,818 untuk green trust, dan 0,863 untuk green purchase intention. Secara empiris, green marketing dan green brand image berpengaruh positif dan signifikan terhadap green trust dan green purchase intention, sementara green trust memberikan pengaruh terbesar terhadap green purchase intention dan secara signifikan memediasi pengaruh green marketing serta green brand image.
Peningkatan Digitalisasi Branding dan Akses Permodalan untuk Mendorong UMKM Naik Kelas melalui Pendampingan Terintegrasi di Kabupaten Pekalongan Rizka Ariyanti; M. Iqbal Notoatmojo; Ali Imron
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i3.10138

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in national economic development. However, many still face challenges in digital branding and access to formal financing. This community engagement program aimed to enhance the capacity of MSMEs through digital branding training, social media optimization, marketplace strengthening, financial literacy improvement, and assistance in accessing business financing. The program adopted a Participatory Action Research (PAR) approach, consisting of needs assessment, training, implementation assistance, monitoring, and evaluation. It was conducted over a four-month period involving culinary-sector MSMEs in Pekalongan Regency, Indonesia. The results demonstrated significant improvements in participants' ability to develop brand identities, manage business social media accounts, prepare simple financial statements, and understand the procedures for applying for the People's Business Credit (Kredit Usaha Rakyat/KUR) program. The program also produced several tangible outputs, including active social media business accounts, digital promotional content, simplified financial reports, and financing application documents. The findings indicate that an integrated approach combining digital branding and financial literacy effectively enhances MSMEs' readiness to become more professional, competitive, and financially sustainable.
Co-Authors Aisyah, Aida Ali Imron Ali Imron Ali Imron Aria Mulyapradana, Aria Darmawan, Dahlia Eriza Safitri Ira Setiawati Muhsin Hadi Muthohar, Ahmad Mifdlol Naila Fitriani Okti Kusuma Dewi Putri S. Rizka Ariyanti Rizka Muamaroh