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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Journal of Indonesian Sharia Economics
Sa'diyah, Mahmudatus
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Economics, Econometrics & Finance

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Analisis Perbandingan Harga Saham dan Volume Transaksi Pada Perusahaan Telekomunikasi di Jakarta Islamic Index Sa'diyah, Mahmudatus; Munzaroh, Sri Aqidah
JIOSE: Journal of Indonesian Sharia Economics Vol 2 No 1 (2023): Maret 2023
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/jiose.v2i1.675

Abstract

Stock prices in the capital market are a reflection of all available information. Various events that occur in the capital market environment, both economic and non-economic, contain information that is used as a basis for decision making for investors so that they become one of the factors that determine the ups and downs of stock prices and transaction volume. This study aims to determine the value of a significant comparison between stock prices and transaction volumes before and after the national announcement of Covid-19 on telecommunication companies listed in JII (Jakarta Islamic Index). This research method uses quantitative methods in the form of comparative descriptive studies, the population of this study consists of 4 telecommunications companies listed in JII (Jakarta Islamic Index) using purposive sampling technique taken as many as 3 companies as samples. The data sample used is the closing of stock prices and transaction volume at 12 months (before covid-19) and at 12 months (after the announcement of covid-19) in the stock summary www.idx.co.id. The data of this study was processed using the Wilcoxon signed rank test, using SPSS 22. The results of this study prove that there is a significant comparison value between stock prices and transaction volumes before and after the national announcement of Covid-19 on telecommunication companies listed on the Jakarta Islamic Index ( JII).
Pengaruh Labelisasi Halal dan Harga Terhadap Minat Mahasiswa Pada Produk Roma Malkist Sa'diyah, Mahmudatus; Nisa, Dewi Sholihatun
JIOSE: Journal of Indonesian Sharia Economics Vol 3 No 1 (2024): Maret 2024
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/jiose.v3i1.1076

Abstract

This study aims to empirically examine the effect of halal labeling and price on student interest in roma malkist products in students of the Faculty of Economics and Business UNISNU Jepara. This study used a descriptive quantitative approach. The population of this study amounted to 889 students with samples taken as many as 90 students. The sampling technique used uses the purposive sampling method. The data analysis technique uses multiple linear regression through the SPSS 21 program. The results of this study show that halal labeling has a significant effect on students' interest in roma malkist products. Data analysis showed the calculation of a regression coefficient of 0.002 with a significance level of t of 0.05. Price has a significant effect on students' interest in roma malkist snack products. This is indicated by a significance value of 0.000 < 0.05. The value of the coefficient of determination in this study is 52.9% so it can be concluded that halal labeling and price affect interest.
Hermeneutics of Earning Management: Between Pressure and Opportunity Murniati, Murniati; Sa'diyah, Mahmudatus; Subadriyah, Subadriyah
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 16 No. 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v16i1.1666

Abstract

This study aims to assess the effectiveness of the use of video content marketing in performing SMEs perceptions and behavior in implementing the concept of a green economy. The expected results of this research will make the using of video marketing content can be used as a material consideration for use in socialization and guidance to SMEs about the concept of green economy. This study was conducted in South Kalimantan province with the population, and the sample was SMEs in South Kalimantan province as much as 164 respondents. Researcher use purposive sampling as research method with one group pretest-posttest as research design. The data was collected using interviews and questionnaires. Data analysis technique are descriptive statistics, and Wilcoxon Sign Rank Test. This study found that there is an average difference of perception and behavior of respondents about green economy before and after treatment with the video content marketing.
Penerapan Etika Bisnis Islam dalam Komunikasi Pemasaran di PT Kainratu Jepara Sa'diyah, Mahmudatus; Sukmawati, Dien Ajeng
JIOSE: Journal of Indonesian Sharia Economics Vol 4 No 1 (2025): Maret 2025
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/jiose.v4i1.1398

Abstract

This study aims to determine the implementation of Islamic business ethics and to determine marketing communication at PT Kainratu Jepara. This research is a qualitative study with a case study approach. The research data collected were obtained through observation interviews with the owner, employees, and consumers of PT Kainratu Jepara. The results obtained from this study indicate that the implementation of Islamic business ethics in marketing communication at PT Kainratu has been implemented by prioritizing the principle of monotheism, the principle of balance, the principle of free will, the principle of responsibility, and the principle of ihsan. And its relationship with marketing communication is also in accordance with good marketing principles, namely paying attention to the principles of advertising, personal selling, sales promotion, public relations, and direct marketing where the service is carried out honestly and friendly.
Pengaruh Pemasaran Syariah, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Di Tiktok Shop Pada Generasi Z Di Jepara Khoirondi, Ahmad; Sa'diyah, Mahmudatus
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 9 No 1 (2025): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v9i1.1462

Abstract

Perkembangan pesat pada e-commerce dan media sosial telah mengubah lanskap perilaku konsumen, khususnya di kalangan Generasi Z. TikTok Shop muncul sebagai platform yang signifikan dalam memengaruhi keputusan pembelian melalui konten kreatif dan interaktif. Dalam konteks ini, pemasaran syariah menjadi aspek penting, seiring meningkatnya kesadaran akan nilai-nilai Islam dalam konsumsi. Penelitian ini bertujuan untuk mengetahui keputusan pembelian TikTok Shop pada generasi Z di Jepara yang dipengaruhi oleh pemasaran syariah, kualitas produk, dan harga. Populasi dalam penelitian ini adalah Generasi Z pengguna aplikasi TikTok Shop di Jepara. Pengambilan sampel menggunakan metode purposive sampling, dengan jumlah sampel 100 responden. Metode yang digunakan dalam penelitian berupa metode kuantitatif dengan analisis regresi linear berganda melalui perangkat lunak SPSS versi 30. Jenis data dalam penelitian ini dari data primer, dengan menggunakan kuesioner. Penelitian ini menemukan bahwa Pemasaran syariah tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian, kualitas produk memiliki pengaruh yang signifikan terhadap keputusan pembelian, dan harga memiliki pengaruh yang signifikan terhadap keputusan pembelian. Temuan ini menegaskan bahwa integrasi nilai-nilai syariah dalam strategi pemasaran digital dapat meningkatkan daya tarik produk di kalangan Generasi Z. Selain itu, menjaga kualitas produk dan harga agar tetap krusial dalam mempertahankan loyalitas konsumen. Implikasi praktis dari penelitian ini adalah perlunya pelaku bisnis untuk mengadopsi pendekatan pemasaran yang selaras dengan prinsip-prinsip syariah dan fokus pada peningkatan kualitas produk guna memenuhi ekspektasi konsumen generasi z di Jepara yang semakin selektif.
Co-Authors Khoirondi, Ahmad Munzaroh, Sri Aqidah Murniati . Nisa, Dewi Sholihatun Subadriyah, Subadriyah Sukmawati, Dien Ajeng