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Pathia, Laelatul
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J ANALISIS TRANSMEDIA STORYTELLING SEBAGAI BENTUK KOLABORASI KARYA AKHIR MAHASISWA PRODI PENYIARAN DAN PERIKLANAN Pathia, Laelatul; Cempaka, Putri Surya; Zaenab; Widiastuti, Ni Made; Zahrahayati, Erika
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

The Information and Communication Technology course is a general course that is uniformly applied in study programs under the Publishing Department at Politeknik Negeri Media Kreatif. Among them is the Broadcasting study program and Advertising study program which also provide this courses with similar material, namely transmedia storytelling. Transmedia storytelling refers to the concept of cross-media collaboration with specific goals. The communication resulting from this collaboration is in line with the concept of transmedia storytelling which requires the use of various media to achieve its goals. Thus, the focus of this research is to analyse the concept of transmedia storytelling which is used as an implementation of collaboration across study programs within departments with similar knowledge clusters. By using content analysis method, collaboration is identified in the object of work by students of the two study programs in 2022. The aim of this research is to identify the success of the transmedia storytelling concept as a supporting material for cross-study program collaboration. Researchers analysed using three stages of transmedia storytelling, namely Canon, Apocrypha, and Fanon, so that they could identify the final work based on the level of its development. The results of this study are expected to be an offer in designing collaborative final student projects.
Video data analysis of online live shopping streamers on Shopee Pathia, Laelatul; Cempaka, Putri Surya; Yakob, Freddy
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.794

Abstract

This research aims to identify and formulate aspects that influence buyer decisions and the behavioral impulses that emerge from consumers when streamers conduct live shopping on the Shopee marketplace. This study aims to determine the close relationship between streamers and their viewers, thus influencing increased sales. In Indonesia, sales activities through marketplaces have experienced a significant increase, with a variety of available applications and features. Therefore, a method is needed that is not only informative, but also visually appealing, emotionally, communicative, and has an impact on improving the community's economy. This study aims to develop verbal and nonverbal methods for streamers during live shopping. This is an effective solution for identifying patterns that influence buyer decisions. This research method uses Video Data Analysis (VDA) and visual studies, namely methods that focus on what is depicted in visual data. Visual data are used to depict, describe, or analyze social phenomena through Visual Studies, Multimodal Interaction Analysis, Ethnography, and Experimental Behavioral Studies.  Researchers will focus on the situational dynamics and behaviors of video and visual streamers during live shopping for various products, including fashion, food, household items, and electronics. The expected outcome of this research is a concept of verbal and nonverbal communication in live shopping that is relevant to all types of marketplaces.
Co-Authors Cempaka, Putri Surya Widiastuti, Ni Made Yakob, Freddy Zaenab Zahrahayati, Erika