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All Journal Jurnal EMT KITA Ilomata International Journal of Social Science
Simamora, Benget
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Analisa Pengaruh Komunikasi Pemasaran, Electronic Word of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian IPhone Sjoraida, Diah Fatma; Simamora, Benget; Diwyarthi , Ni Desak Made Santi; Setianti, Yanti; Aisyah, Siti
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2738

Abstract

The advancement of information and communication technology in everyday life has undergone many changes. Smartphone technology is a driver of change, influencing various aspects of society's activities. This research aims to analyze the influence of marketing communications, electronic word of mouth and product quality on iPhone purchasing decisions. The type of research used is quantitative. The independent variables in this research are marketing communications, electronic word of mouth and product quality, the dependent variable is purchasing decisions. The sample was 100 respondents. The method used is quantitative by obtaining data from questionnaires via Google from. The instrument in this research used a questionnaire which was then processed using IBM SPSS version 26 software. Data analysis used multiple linear regression. The partial results of this research show that marketing communications, electronic word of mouth and product quality have a significant positive effect on purchasing decisions. Simultaneously, the research results show that marketing communications, electronic word of mouth and product quality have a significant positive effect on purchasing decisions.
A Study of Curriculum Development Models in Vocational Health Higher Education to Support an Impactful Campus for Polytechnic Students Ananto, Purnomo; Simamora, Benget; Haggai, Marcel
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2121

Abstract

Curriculum development in vocational higher education continues to face structural challenges, particularly in aligning institutional design with dynamic labor market demands in the health sector. While existing studies emphasize competency-based and industry-oriented curricula, there remains a critical gap in empirically grounded, student-informed frameworks that integrate learning conditions, work–study balance, and adaptability to curricular change. This study addresses this gap by proposing a needs-informed curriculum development model derived from student experience, with an emphasis on adaptive learning environments and meaningful campus engagement. A quantitative descriptive approach was employed through a survey of 54 health polytechnic students. The study examined learning engagement, work–study conditions, and perceptions of curriculum implementation. The findings reveal that 72% of respondents were engaged in simultaneous work and study activities, while 68% reported achieving adequate mastery of theoretical knowledge and practical skills. However, 41% experienced moderate difficulties in adapting to curriculum changes, particularly in time management and instructional adjustment. These findings indicate that although dual-role students demonstrate resilience, structural support remains necessary to optimize learning outcomes. Based on these results, the study proposes a curriculum development model comprising three core components: (1) flexible curriculum structures accommodating working students, (2) adaptive learning strategies facilitating curriculum transition, and (3) experiential learning integration to enhance field relevance. The study implies that effective curriculum design in health polytechnics must extend beyond competency alignment to incorporate student adaptability and contextual learning dynamics. This research contributes a student-centered, empirically validated framework that strengthens institutional responsiveness and supports sustainable curriculum innovation.
Co-Authors Ananto, Purnomo Diah Fatma Sjoraida Diwyarthi , Ni Desak Made Santi HAGGAI, MARCEL Siti Aisyah Yanti Setianti