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All Journal Jurnal EMT KITA Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Diwyarthi , Ni Desak Made Santi
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisa Pengaruh Komunikasi Pemasaran, Electronic Word of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian IPhone Sjoraida, Diah Fatma; Simamora, Benget; Diwyarthi , Ni Desak Made Santi; Setianti, Yanti; Aisyah, Siti
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2738

Abstract

The advancement of information and communication technology in everyday life has undergone many changes. Smartphone technology is a driver of change, influencing various aspects of society's activities. This research aims to analyze the influence of marketing communications, electronic word of mouth and product quality on iPhone purchasing decisions. The type of research used is quantitative. The independent variables in this research are marketing communications, electronic word of mouth and product quality, the dependent variable is purchasing decisions. The sample was 100 respondents. The method used is quantitative by obtaining data from questionnaires via Google from. The instrument in this research used a questionnaire which was then processed using IBM SPSS version 26 software. Data analysis used multiple linear regression. The partial results of this research show that marketing communications, electronic word of mouth and product quality have a significant positive effect on purchasing decisions. Simultaneously, the research results show that marketing communications, electronic word of mouth and product quality have a significant positive effect on purchasing decisions.
The Influence of Job Satisfaction and Organizational Commitment on Employee Loyalty at Capella Ubud Bali Widyaningsih, Ni Luh Nyoman; Diwyarthi , Ni Desak Made Santi; Sulistyawati, Ni Luh Ketut Sri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11297

Abstract

Decreasing employee loyalty can be a problem for the company, this is related to the increase in turnover rates where companies must re-recruit to ensure the sustainability of the company's operations. The purpose of this study was to test partially and simultaneously the effect of job satisfaction and organizational commitment on employee loyalty at Capella Ubud Bali. To collect data, questionnaires were distributed to 59 respondents. The t-test, coefficient of determination test, classical assumption test and F-test were used to analyze the data. Based on the data analysis, the results of Job Satisfaction and organizational commitment with partial have a good and significant impact on Employee Loyalty. In addition, with the simultaneous job satisfaction and organizational commitment also have a significant impact on employee loyalty. Together they contribute to influencing Employee Loyalty by 66.4% which is included in the category of strong influence.
Co-Authors Diah Fatma Sjoraida Simamora, Benget Siti Aisyah Sulistyawati, Ni Luh Ketut Sri Widyaningsih, Ni Luh Nyoman Yanti Setianti