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All Journal Script Journal: Journal of Linguistic and English Teaching JISIP: Jurnal Ilmu Sosial dan Pendidikan International Journal of Environmental, Sustainability, and Social Science Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat
Derivanti, Azizah Des
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Humas Digital Pada Publik Eksternal Direktorat Jendral Pendidikan Tinggi, Riset dan Teknologi Dalam Memberikan Pelayanan dan Informasi Publik Terinovatif Derivanti, Azizah Des; Silaban, Angel Stepani
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 4 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i4.4036

Abstract

This study aims to determine the role of public relations in providing innovative services and information to the external public of the Directorate General of Higher Education, Research and Technology as well as the activities carried out by the Public Relations of the Directorate General of Higher Education as a distributor of information to the public. This research is motivated by the rapid advancement of technology in providing information to the public where with the rapid development of technology and social media, public relations as the executor of information providers uses various platforms and digital channels in providing information or publications to the public. The purpose of this study was to determine the role of public relations at the Directorate General of Higher Education in providing services and disseminating innovative public information. This study uses the concept of Public Relations / digital public relations which discusses the interaction and dissemination and publication of information using digital communication and social media. This research was conducted using a qualitative approach and using the paradigm of positivism, data collection carried out in this study was in-depth interviews and observations. The results of this study that the role of public relations in disseminating information is to use digital channels and social media, namely Instagram, Twitter, website, Tiktok. From the results of this study is that the Public Relations of the Directorate General of Higher Education disseminates information and publications by utilizing social media Instagram, Twitter, websites and other digital channels.
Cross-Cultural Politeness in Indonesian and Uzbek Communication: A Linguo-Pragmatic Perspective Komilovna, Hulkar Turdieva; Asrarjonovich, Samigov Boburjon; Derivanti, Azizah Des
Script Journal: Journal of Linguistics and English Teaching Vol. 10 No. 2 (2025): October (in Press)
Publisher : Teacher Training and Education Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/sj.v10i2.2227

Abstract

Background Politeness is a key element of communication that reflects cultural identity, social values, and interpersonal ethics. In both Indonesia and Uzbekistan, politeness plays a crucial role in maintaining harmony and respect, yet it is realized differently due to variations in cultural norms and interactional styles. Methodology This study employs a linguo-pragmatic comparative approach based on Brown and Levinson’s politeness theory and Goffman’s concept of face. Data were collected through natural observations, recorded conversations, and questionnaires with 120 participants from Indonesia and Uzbekistan. The analysis focused on verbal and nonverbal expressions of politeness in daily communication, marketplace interactions, and hospitality situations. Findings The results show that Indonesian speakers tend to use negative politeness strategies emphasizing moderation, indirectness, and hierarchical respect. In contrast, Uzbek speakers prefer positive politeness strategies characterized by expressiveness, warmth, and repeated offers. Both cultures regard politeness as a reflection of communal and moral values, although they differ in the pragmatic realization and social intensity of politeness. Conclusion Politeness in both societies serves as a tool for sustaining harmony and social cohesion. The study confirms that Brown and Levinson’s theory remains relevant but must be contextualized within Asian collectivist pragmatics to fully capture the moral and relational dimensions of politeness in Muslim-majority societies. Originality This research offers one of the first comparative linguo-pragmatic analyses of Indonesian and Uzbek politeness, contributing new insights into intercultural Communication, pragmatic competence, and culturally responsive language education.
Corporate social responsibility dan tanggung jawab sosial PT. Epson Indonesia dalam mendukung konservasi penyu dan pelestarian ekosistem laut Derivanti, Azizah Des; Kusmiati, Kusmiati; Ramadhani, Raihanah Alifah
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ruangcendekia.v2i4.274

Abstract

Berbagai aktivitas korporasi membawa dampak yang nyata terhadap kualitas kehidupan manusia baik itu terhadap individu, masyarakat, dan seluruh kehidupan. Terjadinya deforestasi, pemanasan global, pencemaran lingkungan, kemiskinan, kebodohan, penyakit menular, akses hidup dan air bersih, berlangsung terus-menerus hingga akhirnya muncul konsep tanggungjawab sosial perusahaan atau CSR. Gagasan CSR menekankan bahwa tanggungjawab perusahaan bukan lagi mencari profit semata, melainkan juga tanggungjawab sosial dan lingkungan. Dasar pemikirannya, ketergantungan pada kesehatan keuangan tidaklah menjamin perusahaan akan tumbuh secara berkelanjutan. Program CSR dapat dilakukan melalui pemberdayaan masyarakat lokal yang didasarkan pada kebutuhan nyata yang secara dialogis dikomunikasikan dengan masyarakat, pemerintah, perusahaan, masyarakat dan akademisi.
Qualitative Design in Political Communication Research, Surveys and Public Opinion BOESTAM, Ambia B.; CANGARA, Hafied; IRWANTI, Marlinda; DERIVANTI, Azizah Des
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 5 (2023): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i5.805

Abstract

Differences in perspective, scientific background, and understanding of a researcher often become a paradigm that will affect the methods used in compiling design research, which leads to how to formulate problems, determine data collection techniques, analyze data, and so on. This article discusses how the grounded theory method is applied in political communication research, surveys, and public opinion with a qualitative research approach. Qualitative research using the grounded theory method starts from the data to reach a theory. It does not start from a theory or test a theory, so in grounded theory research, it is necessary to have various procedures or steps that are systematic and well-planned. Researchers observe, collect, and organize data and form theories from the data simultaneously. One of the essential techniques in grounded theory research is the constant comparison process in which each piece of data is compared with all other data one by one. The grounded theory method is applied in political communication research, surveys, and public opinion with a qualitative research approach, starting from the data to reach a theory and not starting from a theory or testing a theory. One of the essential techniques in grounded theory research is the constant comparison process. fixed) where each data is compared with all other data one by one.
IMPLEMENTASI STRATEGI PUBLIC RELATIONS LAZADA INDONESIA DALAM MEMBANGUN BRAND TRUST TERHADAP SELLER DAN KONSUMEN Derivanti, Azizah Des; kamila, shahnaz adisa
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 4 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i4.4031

Abstract

The development of the current era of globalization has various changes. One of them is in technological progress. Lazada is in the 4th position of e-commerce inIndonesia. Brand Trust is the availability of consumers in relying on the ability of the brand in accordance with the functions that have been shown. This study aims to determine the implementation of Lazada Indonesia's Public Relations Strategy in Building Brand Trust towards Sellers and Consumers. PR Lazada collaborates with the media to provide information about Lazada to build Brand Trust. The methodology used is a descriptive qualitative method by conducting direct interviews with Lazada Indonesia's Public Relations. The results of this research Publication through online media, Events in collaboration with Babyologists to get closer to mothers, News creates news by making press releases, Community Involvement by establishing relationships with communities reaching the target, Inform or image maintaining relationships with the media so that there is a lot of positive news about Lazada, Lobby and nego invites readers to use the Lazada application, Social Responsibility PR Lazada has not implemented sustainable CSR Public Relations Lazada Indonesia applies the programs in building Brand Trust towards Sellers and Consumers.
KOMUNIKASI DIGITAL DAN PERUBAHAN SOSIAL Boestam, Ambia B; Derivanti, Azizah Des
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 4 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i4.4032

Abstract

The development of digital technology is currently changing the habits that exist in society. The social changes that occur are caused by rapid technological advances and cannot be avoided by the community. Technological advances that occur in various aspects require people to change their behavior patterns, including social interaction. It is realized that changes in interactions that occur in society change in various aspects such as entertainment, information, education, to the economy where these are interrelated. Based on this, the impact of digital technology is very large, not only changing social interactions, the economy, even government policies can be changed to adapt to current technological developments. Digital communication is used as a public medium to criticize the existing rulers. Digital communication is no longer just a forum for community interaction, providing digital communication with a broader perspective. Therefore, this paper aims to identify and describe the phenomenon of digital communication on social changes that occur in society
Co-Authors Asrarjonovich, Samigov Boburjon Boestam, Ambia B Boestam, Ambia B. Hafied Cangara, Hafied kamila, shahnaz adisa Komilovna, Hulkar Turdieva Kusmiati Kusmiati Marlinda Irwanti, Marlinda Ramadhani, Raihanah Alifah Silaban, Angel Stepani