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All Journal International Journal of Environmental, Sustainability, and Social Science International Journal of Advanced Multidisciplinary
Boestam, Ambia B.
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Credibility and Exposure of Youtube Itechlife for Information Needs Regarding Gadgets on Subscribers Samatan, Nuriyati; Boestam, Ambia B.; Robingah, Robingah; Febrianto, Bima
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.800

Abstract

Research Objective: This research aims to determine the effect of credibility and exposure of Youtube iTechLife on the need for information about gadgets on subscribers. Research methodology: The research method used is quantitative research. The research paradigm is Positivism, sampling determination using probability sampling, through simple random sampling technique. The technique of determining the sample size using the Slovin Formula, with a margin of error of 0.5%, resulted in a sample of 400 respondents on YouTube social media platform users and subscribers to iTechLife. Findings: The results of this research explained that the Credibility and Exposure of Youtube iTechLife toward Information Needs about Gadgets on Subscribers. It can be explained from the results of the Credibility t test which shows t count 5.357> t table 1.965 and the results of the Exposure t test 8.474 >1.965. It can be concluded that Ho1 and Ho2 are rejected and Ha1 and Ha2 are accepted. This means that there is an influence between credibility and exposure to information needs. Also, the coefficient of determination test results showed that iTechLife Youtube Credibility and Exposure had an influence of 46.8% on the need for information about gadgets on subscribers.
Qualitative Design in Political Communication Research, Surveys and Public Opinion BOESTAM, Ambia B.; CANGARA, Hafied; IRWANTI, Marlinda; DERIVANTI, Azizah Des
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 5 (2023): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i5.805

Abstract

Differences in perspective, scientific background, and understanding of a researcher often become a paradigm that will affect the methods used in compiling design research, which leads to how to formulate problems, determine data collection techniques, analyze data, and so on. This article discusses how the grounded theory method is applied in political communication research, surveys, and public opinion with a qualitative research approach. Qualitative research using the grounded theory method starts from the data to reach a theory. It does not start from a theory or test a theory, so in grounded theory research, it is necessary to have various procedures or steps that are systematic and well-planned. Researchers observe, collect, and organize data and form theories from the data simultaneously. One of the essential techniques in grounded theory research is the constant comparison process in which each piece of data is compared with all other data one by one. The grounded theory method is applied in political communication research, surveys, and public opinion with a qualitative research approach, starting from the data to reach a theory and not starting from a theory or testing a theory. One of the essential techniques in grounded theory research is the constant comparison process. fixed) where each data is compared with all other data one by one.
Co-Authors Derivanti, Azizah Des Febrianto, Bima Hafied Cangara, Hafied Marlinda Irwanti, Marlinda Nuriyati Samatan Robingah Robingah