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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Applied Business and International Management Journal of the Community Development in Asia Journal of International Conference Proceedings
Laksana, Dwi Hari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Brand Image, Electronic Word of Mouth (E-WoM) and Influencer Endorsement on Interest in Buying Zalora Indonesia E-Commerce in Yogyakarta City Wiyoga, Adhe; Sugandini, Dyah; Laksana, Dwi Hari
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2707

Abstract

This study aims to determine the effect of brand image, electronic word of mouth and influencer endorsement on purchase intention. The method used in this study is a quantitative method, the data used were obtained from questionnaires collected from 100 respondents. The sampling technique in this study uses purposive sampling. The analysis technique in this research is statistical and quantitative analysis (multiple linear regression). The results of this study indicate that simultaneously and partially the variables of brand image, electronic word of mouth and influencer endorsement have a positive and significant effect on purchase intention in Zalora Indonesia's e-commerce in Yogyakarta City. Therefore, it is important for Zalora Indonesia to maintain its brand image, maintain good responses from its customers through the products and services provided, and choose good endorsement influencers in order to encourage consumer buying interest in products sold through Zalora Indonesia.
INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION, AND QUALITY OF SERVICE, ON SMARTFREN REPURCHASING INTEREST IN THE COVID-19 PANDEMIC (Survey of Smartfren Internet Service Users in the Special Region of Yogyakarta) Laksana, Dwi Hari; Al Adam, Izzat Dani; Istanto, Yuni
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2012

Abstract

This study aims to determine the effect of product quality, price perception, and service quality on repurchase interest This research method uses quantitative methods with a survey approach. The sample in this study amounted to 120 respondents. The sampling technique in this study used a non-probability sampling technique with purpose sampling with the criteria of respondents being smart consumers who live in the Special Region of Yogyakarta and have made purchases three times during the covid-19 pandemic. The results of this study indicate that product quality, price perception, and service quality together have a positive and significant impact on the intention to repurchase Smartfren internet services in the Special Region of Yogyakarta during the covid-19 pandemic. Keywords: Product Quality, Price Perception, Service Quality, Repurchase Interest,
The Influence of Brand Image, Electronic Word of Mouth (E-WoM) and Influencer Endorsement on Interest in Buying Zalora Indonesia E-Commerce in Yogyakarta City Wiyoga, Adhe; Sugandini, Dyah; Laksana, Dwi Hari
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2707

Abstract

This study aims to determine the effect of brand image, electronic word of mouth and influencer endorsement on purchase intention. The method used in this study is a quantitative method, the data used were obtained from questionnaires collected from 100 respondents. The sampling technique in this study uses purposive sampling. The analysis technique in this research is statistical and quantitative analysis (multiple linear regression). The results of this study indicate that simultaneously and partially the variables of brand image, electronic word of mouth and influencer endorsement have a positive and significant effect on purchase intention in Zalora Indonesia's e-commerce in Yogyakarta City. Therefore, it is important for Zalora Indonesia to maintain its brand image, maintain good responses from its customers through the products and services provided, and choose good endorsement influencers in order to encourage consumer buying interest in products sold through Zalora Indonesia.
Pengaruh Pemasaran TikTok pada Minat Beli Produk Optika Lunett dengan Mediasi Kesadaran dan Citra Merek Nurhamidah, Isnaeni; Laksana, Dwi Hari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1464

Abstract

TikTok's social media marketing activities tend to increase and become a trend in the business world.This study analyzes the direct and indirect effects of TikTok's social media marketing activities onpurchase intention with brand awareness and brand image as mediating variables. The population inthis study were Indonesians aged more than 17 years. The number of samples taken was 100respondents. This study uses quantitative methods with purposive sampling techniques, and dataanalysis techniques using Structural Equation Modeling (SEM) then processed in SmartPLS 4.0 software. The results of the study indicate that social media marketing has a positive andsignificant effect on purchase intention, social media marketing has a positive and significant effecton brand awareness, social media marketing has a positive and significant effect on brand image,brand awareness has a positive and significant effect on purchase intention, brand image has noeffect on purchase intention, social media marketing affects purchase intention through brandawareness, and social media marketing has no effect on purchase intention through brand image.
ANALYSIS OF TECHNOLOGY READINESS AT RURAL BANKS IN FACING THE INDUSTRIAL REVOLUTION 4.0 (CASE STUDY ON RURAL BANKS IN THE SPECIAL REGION OF YOGYAKARTA) Laksana, Dwi Hari; Satoto, Shinta Heru
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.8958

Abstract

This study aims to determine the readiness in adapting the use of information technology at Rural Banks to improve customer service during the covid-19 pandemic. This research is quantitative research conducted at the Rural Bank in the Special Region of Yogyakarta. Samples are categorized based on the category of assets according to the book and location. This study uses 6 factors that are used to see the readiness to use information technology, namely management support, facilitating conditions, management knowledge, business environment, infrastructure development, and regional competitiveness. The results show that on average, Rural Banks in the Special Region of Yogyakarta have good readiness in facing the industrial revolution 4.0. Good readiness was demonstrated by Rural Banks that were categorized as Book 3 assets in the City of Yogyakarta and Rural Banks that were categorized as Book 2 assets in Bantul Yogyakarta. Keywords: information technology, rural bank readiness, management support, knowledge, business environment
Analyzing the Influence of Brand Ambassadors, Promotion, and Viral Marketing on Purchase Decisions for a Snack Brand Laksana, Dwi Hari; Liestyana, Yuli; Marbun, Nursabilla
International Journal of Applied Business and International Management Vol 10, No 1 (2025): April 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i1.3788

Abstract

This study analyzes the effect of brand ambassadors, promotion, and viral marketing on purchase decisions of Tos Tos, a brand of tortilla chips snack. This study uses primary data. This study uses quantitative research with a population of NCT Dream fans in Indonesia. The sample taken in this study consisted of 105 respondents using a non-probability sampling method with a purposive sampling technique. The study used a questionnaire. The results of this study found that brand ambassadors, promotions, and viral marketing together have a significant effect on the decision to purchase Tos Tos snack. Brand ambassadors affect the decision to purchase Tos Tos snack. Promotion affects the decision to purchase Tos Tos snack. Viral marketing affects the decision to purchase Tos Tos snack. The researcher suggests that the Tos Tos snack company can maintain the number of advertisements on social media, the quality of message delivery, the reach of promotions, prize offers, and special offers offered. When viewed from the average promotion indicator, the special offer indicator has the lowest value, so the company needs to re-evaluate what special offers should be given to consumers. Consumers, when making purchasing decisions, will consider who advertises the product. The results of the research show that the promotion of the Tos Tos snack is very attractive to NCT Dream fans.
Influence of Market Orientation, Learning Orientation, and Innovation Capabilities and Their Impact on Competitive Advantage and Company Performance Laksana, Dwi Hari; Apriliado, Satya; Kusmantini, Titik
Journal of The Community Development in Asia Vol 5, No 2 (2022): May 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i2.1492

Abstract

ABSTRACT To meet the needs of heterogeneous consumers, companies must be market-oriented and innovate to advance company performance. This research will analyze the influence of market orientation, learning orientation, innovation capabilities, and their impact on competitive advantage and company performance in Ngelorejo bamboo craft center, Gunung Kidul district, Indonesia. In the collection of data, this study used questionnaires with the number of respondents as many as 88 respondents bamboo artisans. The analysis method used is Structural Equation Modeling (SEM) and the analysis tool used is Smart PLS 3.0. The results of this study showed that market orientation has a significant effect on innovation capabilities, learning orientation has a significant effect on innovation capabilities, market orientation has no significant effect on competitive advantage, market orientation has a significant effect on company performance, innovation capability has a significant effect on competitive advantage, a competitive advantage does not have a significant effect on company performance.Keywords: Market orientation, Learning orientation, innovation capabilities, Competitive advantages, Company performance.  
ANALYSIS OF TECHNOLOGY READINESS AT RURAL BANKS IN FACING THE INDUSTRIAL REVOLUTION 4.0 (CASE STUDY ON RURAL BANKS IN THE SPECIAL REGION OF YOGYAKARTA) Laksana, Dwi Hari; Satoto, Shinta Heru
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.8958

Abstract

This study aims to determine the readiness in adapting the use of information technology at Rural Banks to improve customer service during the covid-19 pandemic. This research is quantitative research conducted at the Rural Bank in the Special Region of Yogyakarta. Samples are categorized based on the category of assets according to the book and location. This study uses 6 factors that are used to see the readiness to use information technology, namely management support, facilitating conditions, management knowledge, business environment, infrastructure development, and regional competitiveness. The results show that on average, Rural Banks in the Special Region of Yogyakarta have good readiness in facing the industrial revolution 4.0. Good readiness was demonstrated by Rural Banks that were categorized as Book 3 assets in the City of Yogyakarta and Rural Banks that were categorized as Book 2 assets in Bantul Yogyakarta. Keywords: information technology, rural bank readiness, management support, knowledge, business environment
The Analysis of Customer Loyalty to Takeaway Restaurants in The Special Region of Yogyakarta Laksana, Dwi Hari; Liestyana, Yuli; Pramesti, Aulia Rizqi Dyah Ayu
Jurnal Mebis Vol. 10 No. 2: December 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i2.741

Abstract

The rapid advancement of technology and information has significantly impacted various sectors, including the food and beverage industry. As a fundamental human need, food plays a crucial role, and the increasing demand has led to substantial growth in this sector, particularly in restaurants and eateries. According to data from the Ministry of Industry (2023), the food and beverage industry grew by 5.35% in the first quarter of 2023, making it a major contributor to the non-oil and gas processing Gross Domestic Product (GDP). This study investigates the effects of service quality, product innovation, and customer satisfaction on customer loyalty at Takeaway Restaurants in the Special Region of Yogyakarta. Given the increasing competition in the food and beverage industry, understanding these factors is essential for maintaining a loyal customer base. Utilising a quantitative approach, data were collected from 123 repeat customers through online surveys administered via Google Forms. Using the SPSS analysis tool, IBM SPSS 23 Software version. The results indicate that all three variables significantly influence customer loyalty, with service quality having the most substantial impact. The findings highlight the importance of exceeding customer expectations through high-quality service and innovative product offerings. Additionally, recent challenges, such as concerns over hygiene practices, underscore the need for immediate improvements in service standards. Recommendations for Takeaway Restaurants include enhancing staff training, ensuring cleanliness, and fostering a positive dining experience to build long-term loyalty.
Co-Authors Al Adam, Izzat Dani Apriliado, Satya Dyah Sugandini Marbun, Nursabilla Nurhamidah, Isnaeni Pramesti, Aulia Rizqi Dyah Ayu Satoto, Shinta Heru Titik Kusmantini Wiyoga, Adhe Yuli Liestyana Yuni Istanto, Yuni