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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Journal of International Conference Proceedings Journal of Business Innovation and Research
Yuni Istanto, Yuni
Jurusan Manajemen Fakultas Ekonomi Universitas Pembangunan Nasional “Veteran” Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Pengaruh entrepreneurial orientation, market orientation dan innovation product terhadap market performance saat pandemi covid-19 Kesuma, Dhoan; Istanto, Yuni
KINERJA Vol 18, No 2 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v18i2.8944

Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh entrepreneurial orientation dan market orientation terhadap market performance saat pandemic Covid-19 pada UKM Mitra Bisnis Dinas Koperasi UKM di Yogyakarta yang di mediasi innovation product. Populasi pada penelitian ini berjumlah 75 UKM terdaftar di Dinas Koperasi UKM Yogyakarta yang berusaha dan melakukan perubahan usaha karena adanya Pandemi Covid-19. Penelitian ini merupakan penelitian sensus, sehingga seluruh anggota populasi menjadi sampel pada penelitian ini. Data hasil survei rensponden dianalisis menggunakan alat Smart PLS3.0. Hasil penelitian ini menunjukkan bahwa (1) entrepreneurial orientation berpengaruh positif dan signifikan terhadap market performance, (2) entrepreneurial orientation berpengaruh positif dan signifikan terhadap market performance melalui product innovation sebagai mediasi, (3) market orientation berpengaruh positif signifikan tehadap market performance, dan (4) market orientation berpengaruh positif signifikan terhadap market performance melalui product innovation sebagai mediasi. Implikasi pada penelitian ini bahwa entrepreneurial orientation, market orientation, dan product innovation merupakan salah satu hal penting yang harus dimiliki oleh pemilik UKM karena mampu meningkatkan kinerja pemasaran pada UKM, sehingga tingkat kinerja perusahaan menjadi lebih tinggi.
PENGARUH PERCEIVED TRANSACTION CONVENIENCE DAN PERCIEVED RISK TERHADAP BEHAVIOURAL INTENTION DIMEDIASI OLEH PERSONAL INNOVATIVENESS Wisnalmawati, Wisnalmawati; Dimas, Fathir Arya; Istanto, Yuni
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 4, No 2 (2023): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.4.2.47-54

Abstract

ABSTRAK Perkembangan teknologi berupa QRIS dapat mempermudah transaksi keuangan secara elektronik. Tujuan penelitian ini yaitu untuk menganalisis minat sebagai pedagang di Pasar yang akan mengadopsi QRIS. Variabel yang digunakan yaitu perceived transaction convenience dan perceived risk sebagai independent dan personal innovativeness sebagai mediasi. Metode yang digunakan yaitu kuantitatif, pengujian hipotesis dengan analisis SEM-PLS. Sampel yang digunakan sebanyak 200 nasabah Bank  sebagai pedagang di Pasar. Hasil penelitian menunjukan bahwa perceived transaction convenience berpengaruh positif dan tidak signifikan, perceived risk berpengaruh negatif dan tidak signifikan. Personal innovativeness sebagai mediasi yang dapat meningkatkan minat nasabah bank sebagai  pedagang pasar yang mengadopsi QRIS. Personal innovativeness merupakan kebaruan penelitian ini. Peelitianni berkontibusi secara teoritis dan praktisKata kunci: Perceived Transaction Convenience, Perceived Risk, Personal Innovativeness, Behavioural Intention, & QRIS. ABSTRACTTechnological developments in the form of QRIS can facilitate electronic financial transactions. The purpose of this study is to analyze interest as traders in the market who will adopt QRIS. The variables used are perceived transaction convenience and perceived risk as independent and personal innovativeness as mediation. The method used is quantitative, hypothesis testing with SEM-PLS analysis. The samples used were 200 Bank customers as market traders. The results showed that perceived transaction convenience has a positive and insignificant effect, perceived risk has a negative and insignificant effect. Personal innovativeness as a mediation that can increase the interest of bank customers as market traders who adopt QRIS. Personal innovativeness is the novelty of this research. This research contributes theoretically and practicallyKeywords: Perceived Transaction Convenience, Perceived Risk, Personal Innovativeness, Behavioural Intention, & QRIS.
PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-SATISFACTION DAN E-LOYALTY NASABAH PENGGUNA MOBILE BANKING BPD DIY Gunawan, Dhiajeng Aroma; Istanto, Yuni; Kusmantini, Titik
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 4, No 2 (2023): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.4.2.55-62

Abstract

ABSTRAKM-banking BPD DIY merupakan fasilitas layanan perbankan digital yang dapat digunakan oleh nasabah untuk melakukan transaksi keuangan secara online. Penelitian ini berkaitan dengan kepuasan nasabah dan loyalitas elektronik dengan menggunakan M-banking BPD DIY yang menarik untuk diulas karena terkait dengan keberhasilan sistem informasi perbankan dalam hal kualitas layanan elektronik dan kepercayaan elektronik yang dirasakan nasabah selama mengadopsi mobile banking. Penelitian ini menggunakan metode kuantitatif dengan melakukan serangkaian pengujian hipotesis penelitian. Penelitian ini melibatkan 350 responden dari pelanggan yang berada di BPD DIY Pembatu Tempel cabang Sleman yang diperoleh dengan menyebarkan kuesioner secara offline. Kuesioner yang diperoleh kemudian diolah menggunakan analisis SEM-PLS dengan bantuan aplikasi statistik SmartPLS versi 3.2.9. Penelitian ini berhasil menemukan bahwa E-Satisfaction berpengaruh positif dan signifikan terhadap E-Loyalty, E-Service Quality & E-Trust berpengaruh positif dan signifikan terhadap E-Satisfaction & E-Loyalty nasabah pengguna m-banking BPD DIY. Berdasarkan hasil penelitian diketahui bahwa kepuasan dan loyalitas nasabah m-banking BPD DIY akan meningkat apabila kualitas pelayanan dan kepercayaan terhadap m-banking BPD DIY dapat ditingkatkan. Nasabah yang memiliki kepuasan tinggi terhadap m-banking BPD DIY akan lebih sering menggunakan aplikasi tersebut sehingga loyalitas nasabah akan meningkatKata kunci: M-banking BPD DIY, E-Satisfaction, E-Loyalty, E-Service Quality & E-TrustABSTRACTM-banking BPD DIY is a digital banking service facility that can be used by customers for online financial transactions. This research relates to customer satisfaction and electronic loyalty using BPD DIY M-banking which is interesting to review because it is related to the success of banking information systems in terms of electronic service quality and electronic trust felt by customers while adopting mobile banking. This research uses quantitative methods by conducting a series of research hypothesis testing. This study involved 350 respondents from customers located at BPD DIY Pembatu Tempel Sleman branch who were obtained by distributing questionnaires offline. The questionnaires obtained were then processed using SEM-PLS analysis with the help of the SmartPLS version 3.2.9 statistical application. This study managed to find that E-Satisfaction has a positive and significant effect on E-Loyalty, E-Service Quality & E-Trust has a positive and significant effect on E-Satisfaction & E-Loyalty customers using m-banking BPD DIY. Based on the results of the study, it was shown that m-banking BPD DIY customer satisfaction and loyalty would increase if the quality of service and trust in m-banking BPD DIY could be increased. Customers who have high satisfaction with BPD DIY m-banking will use the application more often so that customer loyalty will increase.Keywords: M-banking BPD DIY, E-Satisfaction, E-Loyalty, E-Service Quality & 
Determination of Continuance Intention on Learning Management Systems: Modification of the UTAUT Model with Social Isolation and Corona Fear Hidayat, Wahyu; Sugandini, Dyah; Istanto, Yuni
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2124

Abstract

The COVID-19 pandemic requires students to study online using the Learning Management System (LMS). So studies are needed to understand students' continuing interest in adopting LMS during the COVID-19 pandemic by modifying the Unified Theory of Acceptance and Use of the Technology (UTAUT) Model. Modify this model by adding Social Isolation, Corona Fear, and Continuance Intention. This study used a quantitative method involving 310 student respondents using LMS in Yogyakarta using a simple random sampling technique. The questionnaires obtained were then processed using SEM-PLS analysis with the help of the SmartPLS version 3.2.9 statistical application. This study succeeded in finding that Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Conditions (FC) had a positive and significant effect on Continuance Intention (CI). In contrast, Social Isolation (Iso) had a positive and unsignificant effect to CI. This study also found that the moderating effect of Corona Fear (CF) weakened the relationship between PE, SI, FC & SI on CI. In contrast, the moderating effect of CI strengthened the relationship between EE on CI. Based on the results of the exploratory study, it was found that it is likely that students will experience online learning saturation and want to study face-to-face immediately.Keywords: The UTAUT Model, Social Isolation, Corona Fear, Learning Management System, and the COVID-19 Pandemic.
INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION, AND QUALITY OF SERVICE, ON SMARTFREN REPURCHASING INTEREST IN THE COVID-19 PANDEMIC (Survey of Smartfren Internet Service Users in the Special Region of Yogyakarta) Laksana, Dwi Hari; Al Adam, Izzat Dani; Istanto, Yuni
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2012

Abstract

This study aims to determine the effect of product quality, price perception, and service quality on repurchase interest This research method uses quantitative methods with a survey approach. The sample in this study amounted to 120 respondents. The sampling technique in this study used a non-probability sampling technique with purpose sampling with the criteria of respondents being smart consumers who live in the Special Region of Yogyakarta and have made purchases three times during the covid-19 pandemic. The results of this study indicate that product quality, price perception, and service quality together have a positive and significant impact on the intention to repurchase Smartfren internet services in the Special Region of Yogyakarta during the covid-19 pandemic. Keywords: Product Quality, Price Perception, Service Quality, Repurchase Interest,
The Influence of Consumer Perceptions and Attitudes towards Online Purchasing Decisions through Motivation on the Bukalapak Marketplace during the Covid-19 Pandemic (Study on Bukalapak Marketplace Consumers in Yogyakarta) Iswandi, Anas; Istanto, Yuni; Pujiharjanto, Ambar
Journal of Business Innovation and Research Vol 1, No 1 (2022): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v1i1.8029

Abstract

This study was made to examine the influence of consumer perceptions and attitudes towards online purchasing decisions through motivation on the Bukalapak marketplace during the covid 19 pandemic, this research was applied to Bukalapak consumers in Yogyakarta.  Based on the population and the selected sample, the sampling technique in this study uses the Non-Probability Sampling method, which is a sampling technique that does not provide equal opportunities or opportunities for each element or member of the population to be selected as samples. The considerations in taking the sample selected in this study were: having made a purchase at the Bukalapak marketplace during the Covid-19 pandemic, being in Yogyakarta when making a purchase and being at least 17 years old when making a purchase. The sample size that will be taken in this study is 100 respondents. The data taken is then processed using SmartPLS 3.2.9 software. And the results of this study are all independent variables have a significant positive effect on repurchase decisions.
Co-Authors Al Adam, Izzat Dani Anas Iswandi Dimas, Fathir Arya Dyah Sugandini Gunawan, Dhiajeng Aroma Kesuma, Dhoan Laksana, Dwi Hari Pujiharjanto, Ambar Titik Kusmantini Wahyu Hidayat Wisnalmawati Wisnalmawati