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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Abdimas Musi Charitas
Shita, Rizky Tahara
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pelatihan pemanfaatan marketplace tokopedia untuk peningkatan pendapatan bagi karyawan Inti Mas Motor Shita, Rizky Tahara; Hin, Lauw Li; Diana, Anita; Achadiani, Dwi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.22254

Abstract

AbstrakPemanfaatan marketplace Tokopedia, sudah sering digunakan untuk bertansaksi jual beli secara aman. Hal ini tentunya membutuhkan teknik tertentu agar kios daring yang dimiliki dapat beroperasi optimal dan menghasilkan pendapatan tambahan bagi para penjual. Termasuk karyawan Inti Mas Motor, untuk mendapatkan tambahan pendapatan secara mandiri. Maka perlu ada pembekalan dasar bagi karyawan untuk memanfaatkan marketplace. Pada pelatihan kali ini, dilakukan pelatihan pemanfaatan marketplace Tokopedia bagi karyawan Inti Mas Motor di wilayah Ciledug, agar dapat memanfaatkan marketplace untuk peningkatan pendapatan. Dalam kegiatan ini dilakukan beberapa tahapan, yaitu pengamatan langsung, wawancara, dan studi literatur. Metode yang digunakan antara lain penjelasan teori dan praktek langsung kepada peserta karyawan. Hasil yang diperoleh dari pelatihan ini adalah karyawan dapat mengetahui teknik pemanfaatan marketplace untuk peningkatan pendapatan. Adapun tujuan dari pelatihan pemanfaatan marketplace ini, kiranya dapat membantu karyawan Inti Mas Motor untuk peningkatan pendapatan sampingan mereka, selain penghasilan utamanya. Kata kunci: pelatihan; marketplace; tokopedia AbstractUtilizing the Tokopedia marketplace has often been used to carry out buying and selling transactions safely. This of course requires certain techniques so that your online kiosk can operate optimally and generate additional income for sellers. Including Inti Mas Motor employees, to earn additional income independently. So there needs to be basic training for employees to utilize the marketplace. In this training, training was conducted on the use of the Tokopedia marketplace for Inti Mas Motor employees in the Ciledug area, so they could utilize the marketplace to increase income. In this activity, several stages were carried out, namely direct observation, interviews, and literature study. The methods used include direct theoretical and practical explanations to employee participants. The results obtained from this training are that employees can understand techniques for using the marketplace to increase income. The aim of this marketplace utilization training is to help Inti Mas Motor employees increase their side income, apart from their main income. Keywords: training; marketplace; tokopedia
PELATIHAN E-MAIL MARKETING BAGI UMKM WILAYAH KELURAHAN PANINGGILAN UTARA Shita, Rizky Tahara; Hin, Lauw Li; Diana, Anita; Achadiani, Dwi; Tarigan, Fatmasari
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 4 (2023): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i4.19256

Abstract

ABSTRAKSaat ini  internet menjadi kebutuhan utama dari setiap masyarakat. Salah satu fasilitas yang memanfaatkan internet adalah electronic mail (e-mail) untuk berkirim pesan dengan lebih cepat dibandingkan cara biasa. Pengiriman e-mail, dapat dimanfaatkan untuk memasarkan produk agar usaha dapat lebih berkembang yaitu dengan menggunakan teknik e-mail marketing. Pada pelatihan kali ini, dilakukan pelatihan e-mail marketing bagi masyarakat di wilayah kelurahan Paninggilan Utara, agar memanfaatkan e-mail untuk pengembangan usaha. Dalam kegiatan ini dilakukan beberapa tahapan, yaitu pengamatan langsung, wawancara, dan studi literatur. Metode yang digunakan antara lain penjelasan teori dan praktek langsung kepada peserta. Hasil yang diperoleh dari pelatihan ini adalah masyarakat dapat mengetahui pemanfaatan internet dan e-mail untuk pengembangan usaha melalui teknik e-mail marketing, serta terwujudnya misi Kelurahan Paninggilan Utara  sebagai mitra pelatihan. Pemanfaatan internet dan e-mail melalui pelatihan ini, diharapkan dapat membantu masyarakat untuk melakukan pemasaran dalam mengembangkan usahanya. Kata kunci: internet; e-mail; marketing. ABSTRACTCurrently, the internet is the main need of every society. One of the facilities that utilizes the internet is electronic mail (e-mail) to send messages faster than normal methods. Sending e-mail can be used to market products so that the business can develop further, namely by using e-mail marketing techniques. In this training, e-mail marketing training was carried out for people in the Paninggilan Utara sub-district area, so that they could use e-mail for business development. In this activity, several stages were carried out, namely direct observation, interviews, and literature study. The methods used include direct theoretical and practical explanations to participants. The results obtained from this training are that the public can understand the use of the internet and e-mail for business development through e-mail marketing techniques, as well as realizing the mission of North Paninggilan Village as a training partner. It is hoped that the use of the internet and e-mail through this training can help people carry out marketing in developing their businesses. Keywords: internet; e-mail; marketing.
PELATIHAN PENGGUNAAN SOCIAL MEDIA BAGI KARYAWAN QALBY LAUNDRY Shita, Rizky Tahara; Lauw, Li Hin; Diana, Anita; Santika, Reva Ragam; Tarigan, Fatmasari
Jurnal Abdimas Musi Charitas Vol. 9 No. 2 (2025): Jurnal Abdimas Musi Charitas Volume 9, Nomor 2, Desember 2025
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v9i2.1752

Abstract

Purpose: Qalby Laundry is a micro, small, and medium enterprise operating in the laundry service sector since 2018, serving both individual and corporate customers. Although the business has adopted a website as part of its digital presence, the utilization of social media for marketing purposes has not been optimized. This community service activity aims to strengthen employees’ digital marketing capabilities through social media utilization in order to enhance business visibility and market penetration. Methodology: The activity was conducted through a training program combining theoretical explanation and hands on practice for Qalby Laundry employees. The training focused on introducing digital marketing concepts, selecting appropriate social media platforms based on target markets, and applying practical strategies for content creation and information dissemination. Findings: The training results indicate that participants gained new knowledge related to digital technology and online information dissemination through social media. Employees demonstrated an improved understanding of how social media platforms can be utilized for promotion, business expansion, and customer engagement in alignment with the characteristics of the target market. Practical Implications: The implementation of social media marketing enables Qalby Laundry to strengthen its promotional strategies, expand market reach, and enhance competitiveness in the digital era. Employees are better equipped to manage social media as an effective promotional tool that supports business sustainability. Originality Value: This program emphasizes employee empowerment as a key driver of digital transformation in micro and small enterprises. Rather than focusing solely on technology adoption, the activity builds practical digital marketing competence among employees to support long term business development.
Co-Authors Achadiani, Dwi Anita Diana Fatmasari Lauw Li Hin Lauw, Li Hin Lihin Tarigan, Fatmasari