Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Al-MIKRAJ: Jurnal studi Islam dan Humaniora Brand Communication
Santoso, Ade Budi
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
STRATEGI KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN BRAND AWARENESS MELALUI MEDIA SOSIAL (Studi Kasus Content Creative 4.0 di Instagram) Santoso, Ade Budi; Romadon, Saiful
Aksara Public Vol 4 No 2 (2020): Mei (2020)
Publisher : EDUTECH CONSULTANT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dalam penelitian Tesis ini adalah untuk mengetahui dan mengkaji Bagaimana Konsep Content Creative 4.0 PT. Kudo Teknologi Indonesia dalam meningkatkan Brand Awareness dan mengkaji terkait Engagement Rate Content Creative 4.0 melalui Media Instagram @Kudo_Indonesia untuk meningkatkan Brand Awareness User, Followers ataupun Agen Kudo. Penelitian ini menggunakan teori revolusi digital, New Wave Marketing dan analisis Engagement Rate. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus dan paradigma penelitian konstruktivis. Hasil penelitian ini adalah bagaimana Content Creative bisa meningkatkan Brand Awareness melalui media sosial Instagram Kudo, bagaimana melalui Content Kudo berusaha untuk menarik Awareness dengan para konsumennya, hal itu sesuai dengan konsep Content Marketing dimana hubungan suatu Brand dengan konsumennya bersifat Horizontal. Brand Kudo sudah memiliki karakter yang kuat pada penggiat bisnis Online dikarenakan Brand kudo memiliki 7 langkah Cotent Marketing.
Analisis Wacana Kritis Dukungan Peran Selebritis Pada Pemilihan Calon Presiden 2024 Prabowo Subianto Melalui Instagram @Prabowosubianto Prakoso, Jatayu Hadi; Santoso, Ade Budi; Wijayanti, Isa; Romadon, Saiful
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6110

Abstract

Communication plays an important role in human life, and in Indonesia, the presidential election is an important event where citizens elect the president and vice president directly. Prabowo Subianto, a well-known figure in the world of Indonesian politics, has received support from various celebrities and content creators. This research aims to look at persuasive communication to convince other people to change their attitudes or behavior regarding an issue. The research method used in this research is qualitative and focuses on critical discourse analysis to reveal the strengths inherent in each linguistic process. The main data source for this research is Prabowo Subianto's Instagram account, which actively posts his activities, including activities with celebrities. influencers, and public figures. One of the artists who is part of TKN Prabowo-Gibran is Raffi Ahmad, Nagita Slavina. There are also other artists involved, such as Verrel Bramasta. The use of celebrities is a strategy to attract attention and get votes from voters. The results of this research, namely persuasive communication, play an important role in presidential elections. Celebrity endorsements can influence people's perceptions and voting behavior. Prabowo Subianto's Instagram account is a rich source of data that reveals the power inherent in every linguistic process, and critical discourse analysis is an effective method for analyzing such discourse. A text, conversation and others are forms of certain ideological practices, ideologies built by dominant groups with the aim of reproducing and legitimizing their domination
DUKUNGAN TEKNOLOGI DTMF SEBAGAI BENTUK DETERMINISME TEKNOLOGI DALAM BUDAYA KOORDINASI Mulyana, Agung Putra; Irfan, Muhammad; Santoso, Ade Budi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 4 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Teknologi Dual Tone Multiple Frequency ( DTMF ) mampu menerjemahkan signal tone dari sebuah keypad handphone ( HP ) sehingga dapat dimanfaatkan sebagai sistem kendali untuk alat yang akan dikendalikan. Peralatan tersebut digunakan untuk mendukung komunikasi tanpa tatap muka disaat proses koordinasi. Keterbatasan perangkat komunikasi HT ( Handy Talkie ) yang memiliki jangkauan komunikasi yang pendek, sebelumnya para crew televisi sudah terbiasa membentuk kordinasi penting dalam budaya tatap muka. Namun disaat perangkat DTMF digunakan oleh para crew maka budaya tatap muka telah mulai ditinggalkan meskipun antar crew dengan stasiun pusat telah berjauhan. Maka pemanfaatan dukungan dtmf mampu membentuk budaya kelompok kecil masyarakat. Dimana teknologi DTMF mampu mempengaruhi aspek moral dan etika dalam hubungan antara manusia dan manusia krena sebuah teknologi. Para crew televisi sebelum menggunakan dukungan teknologi DTMF memiliki budaya kordinasi tatap muka atau face to face. Namun saat ini membentuk budaya baru kordinasi yang sudah mengandalkan DTMF karena dianggap sebagai teknologi yang memiliki parameter efisiensi dak efektivitas dalam mencapai tujuan tertentu tanpa tatap muka. Akibatnya makna dalam kehidupan manusia telah usai karena relasi antara manusia dan teknologi.
Strategi PIC (Person In Charge) Dalam Membangun Komunikasi Eksternal Terkait Penanganan Masalah Registrasi Data Terpadu Kesejahteraan Sosial: Studi Kasus di Dinas Sosial Kota Tangerang Selatan Maysyarah, Maya; Seran, Adrianus; Santoso, Ade Budi
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.217

Abstract

Communication strategy is very important for a communicator in developing communication with other parties. This research is motivated by the phenomenon of registration problems DTKS (Integrated Social Welfare Data) in the South Tangerang area so that good communication is needed between the Social Service and the community as an external public. This research examines the PIC (person in charge) strategy in building communication with the community as an external public at the South Tangerang City Social Service regarding the problem of DTKS registration for the poor. The purpose of this study was to find out the communication strategy carried out by PIC, the communication process, the obstacles faced in establishing communication and registration problems as well as the causes of the soaring number of DTKS in the South Tangerang area. This research was conducted using descriptive qualitative research methods by conducting observations, interviews and documentation of documents and data collected from sources in the field. In carrying out its duties and functions, the PIC primarily uses two-way communication so that communication that is built with the external public can work effectively in solving a social problem, especially the DTKS registration problem. obstacles in communicating with external publics through effective primary communication by providing suggestions and solutions to problems experienced by the community related to DTKS registration, so that any problems can be resolved properly and have a good impact on Social Service agencies and the community as the external public.
Pola Komunikasi Orang Tua Dan Anak Remaja Di Masa Modernisasi Pada Kelurahan Jaticempaka Pondok Gede Wear, Tursina Arafat; Syarah, Maya May; Santoso, Ade Budi
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.222

Abstract

Abstract: The process of providing information and conveying understanding between two or more people is known as interpersonal communication. The purpose of this study is to characterize the interpersona l communication that takes place between parents and kids in the present period. This kind of study is a qualitative descriptive study that explains how parents and kids interact with one another. The community, particularly the parents who reside in Jati Cempaka Pondok Gede Village, are the subjects of this study. This method of gathering data includes observation, interviewing, and documentation. Data reduction, data presentation , conclusion drawing, and Miles and Huberman's interactive data analysis technique were the approaches used for data processing and analysis. The findings of this study demonstrate that parents and kids in the Jati Cempaka Pondok Gede sub-district region engage in interpersonal contact by being honest about contemporary issues, particularly the impact of technology and the internet. Parents continue to watch over, encourage, and respect their children's privacy, though. The development of trust between parents and children depends on this.
Co-Authors Maya May Syarah, Maya May Maysyarah, Maya Muhammad Irfan Mulyana, Agung Putra Prakoso, Jatayu Hadi Saiful Romadon Seran, Adrianus Wear, Tursina Arafat Wijayanti, Isa