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STRATEGI KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN BRAND AWARENESS MELALUI MEDIA SOSIAL (Studi Kasus Content Creative 4.0 di Instagram) Santoso, Ade Budi; Romadon, Saiful
Aksara Public Vol 4 No 2 (2020): Mei (2020)
Publisher : EDUTECH CONSULTANT

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Abstract

Tujuan dalam penelitian Tesis ini adalah untuk mengetahui dan mengkaji Bagaimana Konsep Content Creative 4.0 PT. Kudo Teknologi Indonesia dalam meningkatkan Brand Awareness dan mengkaji terkait Engagement Rate Content Creative 4.0 melalui Media Instagram @Kudo_Indonesia untuk meningkatkan Brand Awareness User, Followers ataupun Agen Kudo. Penelitian ini menggunakan teori revolusi digital, New Wave Marketing dan analisis Engagement Rate. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus dan paradigma penelitian konstruktivis. Hasil penelitian ini adalah bagaimana Content Creative bisa meningkatkan Brand Awareness melalui media sosial Instagram Kudo, bagaimana melalui Content Kudo berusaha untuk menarik Awareness dengan para konsumennya, hal itu sesuai dengan konsep Content Marketing dimana hubungan suatu Brand dengan konsumennya bersifat Horizontal. Brand Kudo sudah memiliki karakter yang kuat pada penggiat bisnis Online dikarenakan Brand kudo memiliki 7 langkah Cotent Marketing.
STRATEGI KOMUNIKASI INTERPERSONAL PENGASUH KEPADA SANTRI DALAM UPAYA MENANGKAL PAHAM RADIKALISME KEAGAMAAN (Studi Kasus Pada Pondok Pesantren Darut Tafsir Cibanteng Ciampea Bogor) Romadon, Saiful
Jurnal Akrab Juara Vol 6 No 1 (2020)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Penelitian ini menggunakan Teori Interaksi Simbolik (Symbolic Interactionism) untuk melihat upaya pengasuh Pondok Pesantren Darut Tafsir menangkal paham radikalisme keagamaan melalui komunikasi interpersonal kepada santri. Penelitian diperoleh dengan melakukan wawancara bersama Pengasuh Pondok Pesantren Darut Tafsir. Hasil penelitian ini menunjukan bahwa Pondok Pesantren Darut Tafsir memberikan pemahaman terkait makna Jihad kepada santri-santrinya dan menanamkan rasa cinta tanah air dan kebhinekaan guna menangkal paham radikalisme serta mengajarkan santri untuk saling menyayangi dan menghormati dengan sesama.
POLA KOMUNIKASI ANTAR BUDAYA SANTRI PADA PONDOK PESANTREN DARUT TAFSIR CIBANTENG CIAMPEA BOGOR Saiful Romadon
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 3 (2021): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i3.1547

Abstract

Penelitian ini membahas tentang komunikasi antarbudaya di Pondok Pesantren, dimana para santrinya berasal dari berbagai macam wilayah, suku, dan ras yang berbeda. Penelitian menggunakan metode kualitatif, dengan pendekatan studi kasus. Lokasi penelitian adalah Pondok Pesantren Darut Tafsir Cibanteng Ciampea Bogor. Hasil penelitian ini menunjukan bahwa santri Pondok Pesantren Darut Tafsir sangat menjaga etika dalam berkomunikasi dan berperilaku meskipun mereka berasal dari wilayah, suku dan ras yang berbeda-beda.
MANAJEMEN KRISIS PUBLIC RELATIONS PONDOK PESANTREN DALAM MERESPON ISU RADIKALISME DAN TERORISME (Studi Kasus Pada Pondok Pesantren Nurussalam Desa Kujang Kabupaten Ciamis) Saiful Romadon; Ade Budi Santoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 4 No 4 (2019): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v4i4.828

Abstract

This research uses the Image Restoration theory from William L. Benoit. The research paradigm used is constructivism with a qualitative research approach and a particular case study method that focuses on events, situations, phenomena, and special programs of Nurussalam Islamic Boarding Schools in responding to issues. The research data were obtained by in-depth interview technique with Key Informants who were inside Nurussalam Islamic Boarding School and other trusted informants. The results of this study indicate that the Public Relations efforts at Nurussalam Islamic Boarding School have succeeded in convincing the public that Nurussalam Islamic Boarding School has never been involved in a series of acts of terrorism in Indonesia. The indications can be seen in the results of interviews with the head of the RT and local residents, that at this time the relationship between Nurussalam Islamic Boarding School and the surrounding community is very harmonious. Public Relations Efforts Nurussalam Islamic Boarding School by carrying out activities that always involve the surrounding community, in terms of holding social services such as mass circumcision, free medical treatment, and commemoration of Islamic holidays.
STRATEGI SOSIAL MEDIA DANA.ID DALAM MENINGKATKAN BRAND IMAGE (Studi Kasus Content Creative 4.0 di Instagram) Ade Budi Santoso; Isa Wijayanti; Saiful Romadon
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 7 No 4 (2022): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i4.1936

Abstract

Dana is an Indonesian digital wallet designed to make every non-cash and non-card transaction digitally, both online and offline, run quickly, practically and with guaranteed security. The purpose of this journal is to find out and examine how the Concept of Content Creative 4.0 PT. Espay Debit Indonesia in improving Brand Image and reviewing the Engagement Rate Content Creative 4.0 through Instagram @dana.id Media to increase Brand Image Users, Dana Followers. This research uses digital revolution theory, New Wave Marketing and Engagement Rate analysis. This research uses a qualitative approach with case study research methods and constructivist research paradigms. The results of this study are how Content Creative can improve Brand Image through Dana's Instagram social media, how through Content Dana tries to attract images with its consumers, this is in accordance with the concept of Content Marketing where the relationship between a Brand and its consumers is horizontal. In improving Brand Image through content on Instagram social media, Dana uses the elements contained in the New Content Marketing 7 (Seven) steps of Content Marketing, namely: setting goals, mapping targets, determining the major themes of the content presented, determining when and who makes Content, distributing Content, strengthening Content and evaluating. Brand Dana already has a strong character for online business activists because Brand Dana has 7 steps of Content Marketing.
The Role of Management Information Systems in Human Resource Competency Development Namira Fitria; Isa Wijayanti; Ade Budi Santoso; Saiful Romadon; Kraugusteeliana Kraugusteeliana
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12764

Abstract

In the era of globalisation and advances in information technology, companies or organisations are faced with increasingly fierce competition. Human Resources (HR) is one of the key factors that determine the success of a company in achieving its strategic goals. The competence of strong and qualified human resources is an important capital in increasing the competitiveness of the company. This research aims to identify and analyse how Management Information Systems (MIS) can effectively support the development of HR competencies, as well as identify factors that influence the application of MIS in the context of HR development. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results arrive at the expression that management information system plays a very important role in the development of HR competencies in various organisations and companies. It serves as a strategic tool to collect, store, manage and analyse HR-related data. With management information systems, companies can conduct efficient planning related to employee competency development, identify training needs, and monitor and evaluate the impact of competency development programmes.
Transcendental Communication as A Form of Self-Healing in The Millennial Generation Namira Fitria; Grace Heidy Jane Amanda Wattimena; Isa Wijayanti; Ade Budi Santoso; Saiful Romadon
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4901

Abstract

Humans living in this world cannot be separated from life's problems and trials, which cause emotional wounds and trauma. A healing process or self-healing is needed to eliminate feelings of stress and even depression. Healing is a term used by the millennial generation today. Transcendental communication, where we communicate with God God through worship, can be a way of healing to relieve stress and depression for millennials. This research aims to determine the process of transcendental communication as a form of self-healing in the millennial generation. The research method used is a qualitative approach. Data collection techniques are FGD, observation, and in-depth interviews with informants/participants as primary data. Meanwhile, secondary data uses literature studies sourced from journals, e-books/books, and documents. This research shows that by worshiping and praying to Allah SWT, surrendering all life's problems to Him alone can make the heart and mind calm and clear.
STIGMATISASI ISLAM NUSANTARA SEBAGAI ALIRAN SESAT KAJIAN TEORI STIGMA ERVING GOFFMAN Saiful Romadon; Jatayu Hadi Prakoso; Isa Wijayanti; Ade Budi Santoso
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.26692

Abstract

Penelitian ini membahas tentang Stigmatisasi Islam Nusantara sebagai Aliran Sesat : Kajian Teori Stigma Erving Goffman. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Hasil penelitian bahwasanya Islam bukan hanya dipandang sebagai agama yang berdimensi syariat dan akidah semata, islam juga menyangkut aspek peradaban, kebudayaan dan tradisi yang semakin memperkaya khazanah ilmu ke-Islaman. Itu artinya Islam tidak hanya sesuatu yang turun dari langit lalu diterapkan begitu saja dibumi. Para pendakwah terdahulu (wali songo) telah menghadirkan Islam di Nusantara secara membumi dan terikat dengan dimensi kontekstual dan itulah yang disebut Islam Nusantara. Istilah Islam Nusantara bukanlah aliran Islam baru atau mazhab baru, istilah Islam Nnusantara adalah ciri khas Islam di Nusantara yang menyesuaikan kondisi geografis dan sosiokultural di Nusantara.
Analisis Wacana Kritis Dukungan Peran Selebritis Pada Pemilihan Calon Presiden 2024 Prabowo Subianto Melalui Instagram @Prabowosubianto Prakoso, Jatayu Hadi; Santoso, Ade Budi; Wijayanti, Isa; Romadon, Saiful
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6110

Abstract

Communication plays an important role in human life, and in Indonesia, the presidential election is an important event where citizens elect the president and vice president directly. Prabowo Subianto, a well-known figure in the world of Indonesian politics, has received support from various celebrities and content creators. This research aims to look at persuasive communication to convince other people to change their attitudes or behavior regarding an issue. The research method used in this research is qualitative and focuses on critical discourse analysis to reveal the strengths inherent in each linguistic process. The main data source for this research is Prabowo Subianto's Instagram account, which actively posts his activities, including activities with celebrities. influencers, and public figures. One of the artists who is part of TKN Prabowo-Gibran is Raffi Ahmad, Nagita Slavina. There are also other artists involved, such as Verrel Bramasta. The use of celebrities is a strategy to attract attention and get votes from voters. The results of this research, namely persuasive communication, play an important role in presidential elections. Celebrity endorsements can influence people's perceptions and voting behavior. Prabowo Subianto's Instagram account is a rich source of data that reveals the power inherent in every linguistic process, and critical discourse analysis is an effective method for analyzing such discourse. A text, conversation and others are forms of certain ideological practices, ideologies built by dominant groups with the aim of reproducing and legitimizing their domination
MANAJEMEN KRISIS PUBLIC RELATIONS PONDOK PESANTREN DALAM MERESPON ISU RADIKALISME DAN TERORISME (Studi Kasus Pada Pondok Pesantren Nurussalam Desa Kujang Kabupaten Ciamis) Saiful Romadon; Ade Budi Santoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 4 (2019): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v4i4.828

Abstract

This research uses the Image Restoration theory from William L. Benoit. The research paradigm used is constructivism with a qualitative research approach and a particular case study method that focuses on events, situations, phenomena, and special programs of Nurussalam Islamic Boarding Schools in responding to issues. The research data were obtained by in-depth interview technique with Key Informants who were inside Nurussalam Islamic Boarding School and other trusted informants. The results of this study indicate that the Public Relations efforts at Nurussalam Islamic Boarding School have succeeded in convincing the public that Nurussalam Islamic Boarding School has never been involved in a series of acts of terrorism in Indonesia. The indications can be seen in the results of interviews with the head of the RT and local residents, that at this time the relationship between Nurussalam Islamic Boarding School and the surrounding community is very harmonious. Public Relations Efforts Nurussalam Islamic Boarding School by carrying out activities that always involve the surrounding community, in terms of holding social services such as mass circumcision, free medical treatment, and commemoration of Islamic holidays.