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STRATEGI KOMUNIKASI PUBLIC RELATIONS P.T CIMORY GROUP DALAM MEMBANGUN BRAND IMAGE Jatayu Hadi Prakoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 1 (2023): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i1.2024

Penelitian ini bertujuan untuk mengetahui strategi komunikasi public relations dalammembangun citra pada PT Cimory Group. Penelitian ini menggunakan metode kualitatif yangbertujuan untuk mengetahui bagaimana kegiatan public relations PT Cimory Group dalammenjalankan fungsinya. Teknik pengumpulan data dilakukan melalui studi literasi dilapanganguna mengamati kegiatan-kegiatan yang dilakukan oleh humas PT Cimory Group. PublicRelations adalah bagian dari perusahaan yang menangani segala urusan terkait dengankomunikasi, baik dalam atau luar perusahaan. Serta citra yang dibangun melalui inovasi-inovasiproduk, mendekatkan atensi kepada konsumen sehingga memastikan citra perusahaan dimatamasyarakat tidak buruk. Inilah yang menarik perhatian peneliti untuk menganalisa, strategi apayang digunakan oleh humas dalam membangun citra pada PT. Cimory Group. Dapat disimpulkan bahwa strategi public relations PT. Cimory Group menjalankan perannya dengantiga penerapan yaitu tujuan komunikasi, arah komunikasi, dan riset komunikasi. Dari empatmodel teori Excellent in public relations, strategi public relations PT. Cimory Group dalammembangun citra lebih dominan menggunakan model two-way Symmetric atau dapat disebutdengan komunikasi dua arah, yaitu PT. Cimory Group menyampaikan keunggulan produkkepada masyarakat dan masyarakat dapat memberikan masukkan kepada PT. Cimory Groupuntuk pengembangan produk lebih lanjut. Strategi tersebut dilakukan untuk membrandingCimory dengan menitikberatkan hubungan baik dengan masyarakat.

EFEKTIVITAS MARKETING PUBLIC RELATIONS SEBAGAI IMAGE SUPPLY CHAIN PADA BRAND MIXUE Jatayu hadi prakoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2084

This study aims to determine the Marketing Public Relations Effectiveness of the Mixue brand as an image supply chain. Marketing public relations is an effort to provide useful information to raise public awareness of a product or brand so that consumers want to buy or collaborate on that product or brand. As well as supply chain, namely effective and efficient supply chain management will be able to increase competitive advantage within the company through efficiency in production and distribution costs as well as the accuracy of production costs to the end consumer. It can be concluded that the effectiveness of Marketing Public Relations cannot be separated from using the principles of the public relations mix. One of them is by setting a low price compared to other competitors. As well as supply chain elements from Mixue, namely ordering raw materials in large volumes, so that they can reduce prices quite significantly. Second, Mixue has a number of production facilities, such as a product research and development center to a logistics center that is able to serve the needs of all outlets and deliver them free of charge. And finally, the Mixing Method for profit is the Economic of Scale method, namely applying orders for raw materials in large quantities and getting cheaper capital. With this supply chain performance franchise, the more outlets, the greater the profit.

SOSIALISASI PERAN RELAWAN PENANGGULANGAN BENCANA (STUDI KASUS PADA GEMPA CIANJUR 2022) Keumala, Cut Alia; Prakoso, Jatayu Hadi; Utami, Desyawati; Handayani, Rini
Jurnal Pengabdian Masyarakat AbdiMas Vol 10, No 05 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v10i05.7944

Relawan menjadi ujung tombak pelaksana dalam sebuah kejadian bencana. Relawan penanggulangan bencana adalah seseorang atau sekelompok orang yang memiliki kemampuan dan kepedulian dalam penanggulangan bencana yang bekerja secara ikhlas untuk kegiatan penanggulangan bencana. Pengabdian masyarakat ini bertujuan untuk memberikan informasi kepada relawan terkait dengan peran seorang relawan yang harus dilaksanakan, tertuang dalam sebuah petunjuk teknis dan terdiri atas beberapa tahapan diantaranya yaitu tahap pertama pendataan relawan, tahap kedua pengerahan relawan, tahap ketiga pemantauan dan evaluasi pada kejadian bencana di Desa Tunggilis, Kabupaten Cianjur, Jawa Barat. Kegiatan ini juga bertujuan sebagai media implementasi bagi mahasiswa yang mengikuti serta dosen yang mengampu mata kuliah manajemen bencana. Kegiatan ini dilaksanakan oleh Universitas Esa Unggul dibawah Unit LPPM dengan relawan yang terdiri atas dosen, tenaga kependidikan serta mahasiswa yang terbagi menjadi 7 batch waktu pergantian relawan. Sasaran kegiatan ini adalah seluruh warga masyarakat Desa Tunggilis. Hasil kegiatan dengan disosialisasikannya peran relawan pada saat bencana secara berkesinambungan menunjukkan adanya integrasi yang kuat dari satu pola sistem koordinasi, serentak dan seragam walaupun para relawan memiliki latar belakang yang beragam, sehingga dapat mencapai tujuan bersama antara Universitas Esa Unggul dengan masyarakat Desa Tunggilis secara berkelanjutan Kata kunci : Peran Relawan, Gempa Bumi, Cianjur

Analisis Wacana Kritis Dukungan Peran Selebritis Pada Pemilihan Calon Presiden 2024 Prabowo Subianto Melalui Instagram @Prabowosubianto Prakoso, Jatayu Hadi; Santoso, Ade Budi; Wijayanti, Isa; Romadon, Saiful
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6110

Communication plays an important role in human life, and in Indonesia, the presidential election is an important event where citizens elect the president and vice president directly. Prabowo Subianto, a well-known figure in the world of Indonesian politics, has received support from various celebrities and content creators. This research aims to look at persuasive communication to convince other people to change their attitudes or behavior regarding an issue. The research method used in this research is qualitative and focuses on critical discourse analysis to reveal the strengths inherent in each linguistic process. The main data source for this research is Prabowo Subianto's Instagram account, which actively posts his activities, including activities with celebrities. influencers, and public figures. One of the artists who is part of TKN Prabowo-Gibran is Raffi Ahmad, Nagita Slavina. There are also other artists involved, such as Verrel Bramasta. The use of celebrities is a strategy to attract attention and get votes from voters. The results of this research, namely persuasive communication, play an important role in presidential elections. Celebrity endorsements can influence people's perceptions and voting behavior. Prabowo Subianto's Instagram account is a rich source of data that reveals the power inherent in every linguistic process, and critical discourse analysis is an effective method for analyzing such discourse. A text, conversation and others are forms of certain ideological practices, ideologies built by dominant groups with the aim of reproducing and legitimizing their domination

Peningkatan Keterampilan Digital dalam Meningkatkan Kesiapan Masyarakat Desa Sirnajaya dan Wargajaya, Kabupaten Bogor Dani Vardiansyah; Muh. Ruslan Ramli; Halomoan Harahap; Jatayu Hadi Prakoso; Sovian Aritonang; Taufiq Shobri; Santi Delliana
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v5i2.4352

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan keterampilan digital masyarakat di Desa Sirnajaya dan Desa Wargajaya, Kabupaten Bogor, dalam rangka mendorong pengembangan wirausaha lokal, terutama di sektor pertanian dan pariwisata. Kedua desa ini memiliki potensi ekonomi yang besar, namun menghadapi tantangan berupa keterbatasan akses terhadap teknologi digital dan rendahnya tingkat pendidikan masyarakat. Program pengabdian ini dirancang untuk mengatasi hambatan tersebut melalui sosialisasi dan pelatihan keterampilan digital, dengan fokus pada pemasaran digital, manajemen data, otomatisasi, dan peningkatan produktivitas. Metode pelaksanaan mencakup pendekatan partisipatif dengan melibatkan masyarakat lokal, serta kolaborasi antara pemerintah, sektor swasta, dan institusi pendidikan. Pelatihan ini diharapkan dapat membantu masyarakat memanfaatkan teknologi digital untuk meningkatkan efisiensi operasional, memperluas jangkauan pasar produk lokal, dan mengoptimalkan potensi desa. Hasil yang dicapai menunjukkan adanya peningkatan keterampilan digital yang signifikan, memungkinkan masyarakat untuk lebih adaptif terhadap perkembangan teknologi serta berkontribusi pada pengembangan ekonomi desa yang berkelanjutan. Penelitian ini juga menghasilkan publikasi ilmiah serta menawarkan solusi kolaboratif untuk penerapan teknologi digital di wilayah pedesaan lainnya di Indonesia.

STRATEGI KOMUNIKASI PUBLIC RELATIONS P.T CIMORY GROUP DALAM MEMBANGUN BRAND IMAGE Jatayu Hadi Prakoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 1 (2023): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i1.2024

Penelitian ini bertujuan untuk mengetahui strategi komunikasi public relations dalammembangun citra pada PT Cimory Group. Penelitian ini menggunakan metode kualitatif yangbertujuan untuk mengetahui bagaimana kegiatan public relations PT Cimory Group dalammenjalankan fungsinya. Teknik pengumpulan data dilakukan melalui studi literasi dilapanganguna mengamati kegiatan-kegiatan yang dilakukan oleh humas PT Cimory Group. PublicRelations adalah bagian dari perusahaan yang menangani segala urusan terkait dengankomunikasi, baik dalam atau luar perusahaan. Serta citra yang dibangun melalui inovasi-inovasiproduk, mendekatkan atensi kepada konsumen sehingga memastikan citra perusahaan dimatamasyarakat tidak buruk. Inilah yang menarik perhatian peneliti untuk menganalisa, strategi apayang digunakan oleh humas dalam membangun citra pada PT. Cimory Group. Dapat disimpulkan bahwa strategi public relations PT. Cimory Group menjalankan perannya dengantiga penerapan yaitu tujuan komunikasi, arah komunikasi, dan riset komunikasi. Dari empatmodel teori Excellent in public relations, strategi public relations PT. Cimory Group dalammembangun citra lebih dominan menggunakan model two-way Symmetric atau dapat disebutdengan komunikasi dua arah, yaitu PT. Cimory Group menyampaikan keunggulan produkkepada masyarakat dan masyarakat dapat memberikan masukkan kepada PT. Cimory Groupuntuk pengembangan produk lebih lanjut. Strategi tersebut dilakukan untuk membrandingCimory dengan menitikberatkan hubungan baik dengan masyarakat.

EFEKTIVITAS MARKETING PUBLIC RELATIONS SEBAGAI IMAGE SUPPLY CHAIN PADA BRAND MIXUE Jatayu hadi prakoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2084

This study aims to determine the Marketing Public Relations Effectiveness of the Mixue brand as an image supply chain. Marketing public relations is an effort to provide useful information to raise public awareness of a product or brand so that consumers want to buy or collaborate on that product or brand. As well as supply chain, namely effective and efficient supply chain management will be able to increase competitive advantage within the company through efficiency in production and distribution costs as well as the accuracy of production costs to the end consumer. It can be concluded that the effectiveness of Marketing Public Relations cannot be separated from using the principles of the public relations mix. One of them is by setting a low price compared to other competitors. As well as supply chain elements from Mixue, namely ordering raw materials in large volumes, so that they can reduce prices quite significantly. Second, Mixue has a number of production facilities, such as a product research and development center to a logistics center that is able to serve the needs of all outlets and deliver them free of charge. And finally, the Mixing Method for profit is the Economic of Scale method, namely applying orders for raw materials in large quantities and getting cheaper capital. With this supply chain performance franchise, the more outlets, the greater the profit.

THE EFFECTIVENESS OF AFFIRMATION CARDS AND MUSIC AGAINST EMOTIONS, STRESS, AND ANXIETY IN EARLY ADULT INDIVIDUALS Marsidi, Sitti Rahmah; Prihandini, Grin Rayi; Prakoso, Jatayu Hadi
Jurnal Konseling Pendidikan Islam Vol. 6 No. 2 (2025): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v6i2.977

The study aims to determine the influence or effectiveness of affirmation cards and music on the emotions, stress, and anxiety of early adult individuals, as a curative action to support psychological well-being, mental health, and quality of life of individuals. This study uses experimental quantitative research methods. The research design is a mixed factorial repeated-measure design. The participants consisted of 9 people, but 1 person resigned. The research began with a pretest measurement of participants' emotions, stress, and anxiety. After being given treatment, namely the provision of affirmation cards and music, which was carried out for a week, a posttest was also carried out. A week later, the measurement was carried out again without any previous treatment (follow-up). The participant group was divided into 3 groups, namely morning, noon, and night groups, with 3 participants each. The results showed no significant changes from the combined stress, anxiety, and emotions after being given music and affirmation cards, and there were no significant differences in reductions in stress, anxiety, and emotions between the morning, noon, and night groups. In addition, giving music and affirmation cards did not show a significant impact on lowering stress, anxiety, and overall negative emotions. Nevertheless, there was a significant decrease in stress and anxiety after being given music and affirmation cards; As for emotions, it is insignificant, even if there is a direction.

Penyuluhan Literasi Digital Pada Pelajar Madrasah Aliyah Negeri (MAN) I Jakarta dan Sekolah Menengah Atas Negeri (MAN) 69 Jakarta di Kepulauan Seribu, Daerah Khusus Jakarta Suciati, Endang Roh; Bahriyah, Euis Nurul; Prakoso, Jatayu Hadi; Pane, Ivanina Zuhdi
Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 5 (2025): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v11i5.9383

Media and Information Literacy (MIL), including digital literacy, is knowledge and skills that everyone needs to have, including secondary school students today. MIL can be interpreted as the ability to interact with various media platforms including digital platforms that involves searching, reading, accessing and understanding various information critically. It can also be defined as a person’s ability to produce and disseminate message (content) appropriately or in good manner. Thus, through MIL and Digital Literacy a person can be a recipient of messages and a creator of messages, making it possible to participate actively in the information society. In today’s era, digital literacy is a subject that needs attention from universities for dissemination and socialization to community. Therefore, Esa Unggul University views the importance of socializing digital literacy materials to the community. Esa Unggul University has carried out several Community Service (Abdimas) activities with the theme "Media and Information Literacy" and "Digital Literacy". Abdimas which took place at Madrasah Aliyah Negeri (MAN) I Jakarta, and State High School (MAN) 69 Jakarta, both of which have campuses on Harapan Island and Pramuka Island, Seribu Islands, Special Region of Jakarta (DKJ) was part of the digital literacy socialisation. Through this outreach, it is hoped that students and teachers will understand more about what Digital Literacy is and what efforts can be made to increase Digital Literacy among school students.

Analisis Wacana Kritis Dukungan Peran Selebritis Pada Pemilihan Calon Presiden 2024 Prabowo Subianto Melalui Instagram @Prabowosubianto Prakoso, Jatayu Hadi; Santoso, Ade Budi; Wijayanti, Isa; Romadon, Saiful
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6110

Communication plays an important role in human life, and in Indonesia, the presidential election is an important event where citizens elect the president and vice president directly. Prabowo Subianto, a well-known figure in the world of Indonesian politics, has received support from various celebrities and content creators. This research aims to look at persuasive communication to convince other people to change their attitudes or behavior regarding an issue. The research method used in this research is qualitative and focuses on critical discourse analysis to reveal the strengths inherent in each linguistic process. The main data source for this research is Prabowo Subianto's Instagram account, which actively posts his activities, including activities with celebrities. influencers, and public figures. One of the artists who is part of TKN Prabowo-Gibran is Raffi Ahmad, Nagita Slavina. There are also other artists involved, such as Verrel Bramasta. The use of celebrities is a strategy to attract attention and get votes from voters. The results of this research, namely persuasive communication, play an important role in presidential elections. Celebrity endorsements can influence people's perceptions and voting behavior. Prabowo Subianto's Instagram account is a rich source of data that reveals the power inherent in every linguistic process, and critical discourse analysis is an effective method for analyzing such discourse. A text, conversation and others are forms of certain ideological practices, ideologies built by dominant groups with the aim of reproducing and legitimizing their domination

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