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Journal : Brand Communication

Strategi PIC (Person In Charge) Dalam Membangun Komunikasi Eksternal Terkait Penanganan Masalah Registrasi Data Terpadu Kesejahteraan Sosial: Studi Kasus di Dinas Sosial Kota Tangerang Selatan Maysyarah, Maya; Seran, Adrianus; Santoso, Ade Budi
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.217

Abstract

Communication strategy is very important for a communicator in developing communication with other parties. This research is motivated by the phenomenon of registration problems DTKS (Integrated Social Welfare Data) in the South Tangerang area so that good communication is needed between the Social Service and the community as an external public. This research examines the PIC (person in charge) strategy in building communication with the community as an external public at the South Tangerang City Social Service regarding the problem of DTKS registration for the poor. The purpose of this study was to find out the communication strategy carried out by PIC, the communication process, the obstacles faced in establishing communication and registration problems as well as the causes of the soaring number of DTKS in the South Tangerang area. This research was conducted using descriptive qualitative research methods by conducting observations, interviews and documentation of documents and data collected from sources in the field. In carrying out its duties and functions, the PIC primarily uses two-way communication so that communication that is built with the external public can work effectively in solving a social problem, especially the DTKS registration problem. obstacles in communicating with external publics through effective primary communication by providing suggestions and solutions to problems experienced by the community related to DTKS registration, so that any problems can be resolved properly and have a good impact on Social Service agencies and the community as the external public.
Pola Komunikasi Orang Tua Dan Anak Remaja Di Masa Modernisasi Pada Kelurahan Jaticempaka Pondok Gede Wear, Tursina Arafat; Syarah, Maya May; Santoso, Ade Budi
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.222

Abstract

Abstract: The process of providing information and conveying understanding between two or more people is known as interpersonal communication. The purpose of this study is to characterize the interpersona l communication that takes place between parents and kids in the present period. This kind of study is a qualitative descriptive study that explains how parents and kids interact with one another. The community, particularly the parents who reside in Jati Cempaka Pondok Gede Village, are the subjects of this study. This method of gathering data includes observation, interviewing, and documentation. Data reduction, data presentation , conclusion drawing, and Miles and Huberman's interactive data analysis technique were the approaches used for data processing and analysis. The findings of this study demonstrate that parents and kids in the Jati Cempaka Pondok Gede sub-district region engage in interpersonal contact by being honest about contemporary issues, particularly the impact of technology and the internet. Parents continue to watch over, encourage, and respect their children's privacy, though. The development of trust between parents and children depends on this.