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All Journal Jurnal Paradigma Ekonomika GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Pengabdian Masyarakat Inovasi
Agung Anggoro, Muhammad
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Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology Physics Social Sciences Other

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Pengaruh pelatihan, disiplin kerja dan komunikasi terhadap kinerja karyawan pada PT.Sanytoga Gemilang Agung Anggoro, Muhammad; Sibagariang, Overagus
Jurnal Paradigma Ekonomika Vol. 15 No. 2 (2020): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v15i2.10674

Abstract

Abstract Employee Performance is the level of success of employees in carrying out their duties. Factors affecting employee performance are training, work discipline, and communication. Training is a process to maintain or improve employee skills to produce effective work. The method of the research uses a quantitative approach, the research type is descriptive quantitative. Data collected by interviews, questionnaires, and study documentation. Data analysis used multiple linear regression. The population is all employees of the company that totaling 186 people. Sample determined by the Slovin formula, with 127 samples and for the validity test, 30 respondents were taken outside of the sample. The results showed that training, discipline, and communication simultaneously and partially had a positive and significant effect on employee performance with a determinant coefficient of 92.9% and the remaining 7.1% was influenced by other factors. The conclusion of this research is that simultaneously and partially training, discipline, and communication have a significant effect on the performance of the employees of PT Sany Toga Gemilang. Keywords: Training, Discipline, Communication, Performance
DAMPAK DAYA TARIK IKLAN DAN KOMENTAR PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PELANGGAN PADA PENGGUNA APLIKASI ONLINE SHOP DI KOTA MEDAN Agung Anggoro, Muhammad; Purba, Mas Intan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 5 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The increasingly fierce competition of online shop products spurred online shop application providers to undertake business development strategy steps by strengthening digital business services and various service innovations to meet customer needs. This can be seen from the public interest in shopping at online stores because prices are more competitive, there is no need to bother coming directly to the store, and the goods purchased will be delivered to the buyers’ place. The population in this study that used mobile shop online application services was 100 respondents. The research data analysis method is quantitative descriptive statistical analysis and multiple regression analysis. The result of this research is that the attractiveness of advertisements and customer comments together have a positive and significant effect in increasing customer product purchasing decisions for users of online shop applications in Medan, while partially the attractiveness of advertising (X1) only has a positive and significant effect, but the variables customer comments (X2) have no positive effect in improving customer product purchasing decisions on users of online shop applications in the city of Medan.
Pemanfaatan Digital Marketing untuk Komunikasi Bisnis UMKM di Desa Sumber Rejo Kabupaten Batubara Sumatera Utara Alvionita Alindra, Devi; Yoana Siregar, Feby; utami, rizkika; Agustina Purba, Christin; Agung Anggoro, Muhammad
Jurnal Pengabdian Masyarakat Inovasi Vol. 2 No. 2 (2024): November
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

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Abstract

UMKM memiliki peran strategis dalam pertumbuhan ekonomi lokal dan nasional. Namun, banyak UMKM di Desa Sumber Rejo, Kabupaten Batubara, Sumatera Utara, yang menghadapi tantangan dalam memperluas jangkauan pasar akibat kurangnya pemahaman dan penerapan digital marketing. Artikel ini bertujuan untuk mendeskripsikan program pengabdian kepada masyarakat yang difokuskan pada pelatihan dan pendampingan penggunaan digital marketing sebagai sarana komunikasi bisnis bagi UMKM di desa tersebut. Kegiatan ini meliputi pelatihan tentang pembuatan konten digital, manajemen media sosial, dan pemanfaatan platform digital untuk pemasaran. Hasil kegiatan menunjukkan peningkatan pemahaman dan kemampuan pelaku UMKM dalam menggunakan digital marketing untuk meningkatkan visibilitas dan penjualan produk
Financial Literacy Skills as an Effort to form Smart Character in Managing Finances in Karya Utama High School Students Saputri, Khana; Agustina; Katharina, Ninta; Amir, Afriza; Agung Anggoro, Muhammad; Fitriano, Andre
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i2.3821

Abstract

Financial Literacy is knowledge, skills and beliefs that influence attitudes and behavior to improve the quality of decision making and financial management to achieve community welfare. Implementing financial education in order to increase public financial literacy is very necessary because based on a survey conducted by the OJK in 2022, the financial literacy index of the Indonesian population is 49.68 percent, an increase compared to 2013, 2016 and 2019 which were only 21.84 percent each. , 29.70 percent, and 38.03 percent. Service activities were carried out at Karya Utama Private High School Jl. Education No. 23 Marindal Satu, Patumbak District, Deli Serdang Regency, North Sumatra was held on May 20 2024. This activity is a form of socialization and special training for students of Karya Utama Private High School Jl. Education No. 23 Marindal Satu, Patumbak District, Deli Serdang Regency, North Sumatra so that they can have financial literacy skills as an effort to build intelligent character in managing finances in Karya Utama High School students.
Co-Authors Agustina Agustina Purba, Christin Amir, Afriza Fitriano, Andre Katharina, Ninta Purba, Mas Intan Saputri, Khana Sibagariang, Overagus Utami, Rizkika Yoana Siregar, Feby