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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Jurnal Scientia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Social And Economics Research journal of social and economic research
Muchsin Saggaff Shihab
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Jurnal Scientia

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The Influence Of Brand Equity, Service Quality And Personal Selling On Customer Loyalty Through Customer Satisfaction (Case Study On Customers Of Garda Oto Motor Vehicle Insurance Products) Septiadi Nugroho; Muchsin Saggaff Shihab
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

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Abstract

The era of globalization promises business opportunities and challenges for all companies, the phenomenon of intense competition will increasingly direct the economic system to a market mechanism that positions marketers to always develop and seize market share. Through Garda Oto motor vehicle insurance products, PT Asuransi Astra Buana (Asuransi Astra) has succeeded in becoming one of the market leaders in the general insurance industry in Indonesia. One of the powerful weapons to achieve this success is to maintain customer satisfaction & loyalty, accompanied by brand equity, service quality and marketing strategies such as personal selling owned by the company. This study aims to determine the effect of brand equity, service quality and personal selling on customer loyalty through customer satisfaction on Garda Oto motor vehicle insurance products. This type of research is quantitative research. The data presented in this study were obtained through questionnaires distributed to 142 respondents. Statistical analysis using the SEM PLS method to test the model and hypothesis. The results of this study indicate that brand equity has a positive and significant effect on customer loyalty, brand equity does not have a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, personal selling has no positive and significant effect on customer loyalty, personal selling has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, brand equity has no positive and significant effect on customer loyalty through customer satisfaction, service quality has a positive and significant effect on customer loyalty through customer satisfaction and personal selling has a positive and significant effect on customer loyalty through customer satisfaction.
Analysis Of Consumer Interest In Using Telemedicine Services In The Era Of The Covid-19 Endemic Using A Stimulus Organism Response (SOR) Approach Jaka Reynaldi; Muchsin Saggaff Shihab
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

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This research aims to analyze consumer interest in using telemedicine services in the Covid-19 endemic era using a stimulus-organism-response (SOR) approach. The respondent data in this study are consumers who have used telemedicine services during the Covid-19 pandemic to consult health doctors. Questionnaires were sent to 100 respondents during July 2024 online using Google Forms. In this research, 11 hypothesis tests were carried out based on variable indicators prepared using SEM PLS (partial least square) analysis with the smartPLS method. This testing consists of outer model, inner model, and hypothesis testing. The results of this test show that the presence of each variable has a positive effect and has no effect, among others. H1: There is no positive influence of social influence on perceived value, H2: There is a positive influence of perceived usefulness on perceived value, H3: There is a negative influence of perceived technology usage risk on perceived value, H4: There is no positive influence of perceived ubiquity on perceived value, H5: There is a positive influence of perceived ease of use on perceived value, H6: There is no positive influence of social influence on trust, H7: There is a positive influence of perceived usefulness on trust, H8: There is no negative influence of perceived technology usage risk on trust, H9: There is a positive influence perceived value on behavioral intention, H10: There is a positive influence of trust on behavioral intention, H11: There is a positive influence of behavioral intention on actual use behavior. It is hoped that this research can provide good implications both theoretically and in further research.
Co-Authors Agustina Hanafi Angela Candra Puspita Diah Natalisa Fentha Febriani Jaka Reynaldi Joko Prasetyo Mohammad Eko Fitrianto Mulia, Dipa Putri, Yuni Adinda Ridho Fra Adhia Septiadi Nugroho Sulastri Sulastri Syamsurijal AK Zakaria Wahab