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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Kedokteran dan Kesehatan : Publikasi Ilmiah Fakultas Kedokteran Universitas Sriwijaya JURNAL MANAJEMEN MOTIVASI Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Al-Buhuts (e-journal) Jurnal Manajemen Maranatha
Zakaria Wahab
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Neuroscience Public Health Social Sciences

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The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City Yuni Adinda Putri; Zakaria Wahab; Muchsin Saggaff Shihab; Agustina Hanafi
JURNAL MANAJEMEN MOTIVASI Vol 14, No 1 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.642 KB) | DOI: 10.29406/jmm.v14i1.1028

Abstract

The objective of this study to analyze the effect of service quality and brand trust onloyalty through customer satisfaction. The Go-Jek (Go-Ride) users in Palembangwere taken as respondents. This research used purposive sampling technique; thenumber respondents were collected, 100 respondents. The data analyzedby usingStructural Equation Modeling (SEM). The results of this study indicate that brandtrust does not affect consumer loyalty. The suggestions in this study that themanagement is expected to conduct a survey to determine the needs of the desiredcustomer and provide promotions related to the desired requirements.
THE RELEVANCY BETWEEN LEARNING MATERIALS AND METHODS IN ENTREPRENEURSHIP LEARNING PROCESS IN HIGHER EDUCATION Sulastri Sulastri; Zakaria Wahab; Vieronica Varbi Sununianti
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.6 KB) | DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p03

Abstract

ABSTRACT Entrepreneurship program has become a national policy that is believed to be a tool to reduce unemployment and poverty. Therefore, entrepreneurship has become a national curriculum in almost every study program and has incorporated entrepreneurship module as one of the subjects in achieving learning outcome and graduate profile. The terms in entrepreneurship are also growing, with the aim of establishing a social construction towards the understanding of entrepreneurship as a science, which contains elements of knowledge, skills and attitudes. Besides, entrepreneurship construct that need to be built in the learning process is very complex and involves multiple disciplines, so it is important to study empirically the relevancy between learning materials and methods in entrepreneurship learning process in higher education. This study aims to examine whether there are differences in the learning materials and methods in entrepreneurial learning at higher education level. The research is carried out in several public and private universities with a sample of 304 students from some courses both for the field of sciences and social studies that have entrepreneurship as one of their taught modules. It can be concluded that entrepreneurial learning materials can be grouped in the aspect of (1) knowledge; (2) skills and (3) attitude. In each aspect, the learning materials are collected and grouped and observed on itslearning methodology. The results by using Anova testing show that there are differences in some teaching materials and learning methods in the same faculty or inter- faculty at several universities. Furthermore, in the cognitive construction of the entrepreneurship metaphor (innovation, creative, proactive and risk -taking), it is found that it has not been delivered usingrelevant learning methods, as well as learning models of personal development.
Analisis Penggunaan Media YouTube dan Instagram pada Anggota Kelompok Suporter Sriwijaya FC dalam Mengonsumsi Informasi Muhammad Fajar Wiko; Bayu Hardiono; Zakaria Wahab
JEMBATAN Vol 17, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i2.12265

Abstract

The study, entitled Analysis of the Use of YouTube and Instagram Media on Members of the Sriwijaya FC Supporter Group in Consuming Information, aims to determine the relationship between the profile and behavior of members of the Sriwijaya FC supporter group in using YouTube and Instagram as social media to consume information about their team. The method used in this research is descriptive-quantitative with crosstab analysis and chi-square test on SPSS software. The data in this study were collected through a questionnaire (google form) to 100 representatives from three members of the Sriwijaya FC supporter group, namely Singa Mania, Sriwijaya Mania, and Ultras Palembang. The results of this study indicate that duration on YouTube and audience involvement on Instagram are related to the efforts of members of the supporter's group to consume information about Sriwijaya FC.
Analisis Pengaruh Motivasi, Pengetahuan, dan Sikap Konsumen Terhadap Pengambilan Keputusan Dalam Penggunaan Orthodonsi Pada Siswa Sekolah Menengah Atas Negeri di Kota Palembang Mujiyati Mujiyati; Zakaria Wahab
JURNAL KEDOKTERAN DAN KESEHATAN Vol 3, No 1 (2016)
Publisher : Fakultas Kedokteran Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian  dilakukan pada siswa kelas X dan XI SMA Negeri di Kota Palembang yang menggunakan orthodonsi. Penelitian ini bertujuan mengetahui pengaruh motivasi, pengetahuan dan sikap konsumen secara parsial dan simultan terhadap pengambilan keputusan dalam penggunaan orthodonsi pada siswa SMA Negeri di Kota Palembang. Desain penelitian yang dipakai adalah konklusif causal  dan analisa data menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh SMA Negeri di Kota Palembang yang berjumlah 22 sekolah. Teknik pengambilan sampel dilakukan berdasarkan metode penarikan sampel acak sederhana dengan mengambil 1/3 dari jumlah populasi yaitu 8 (delapan) SMA Negeri di Kota Palembang. Responden  berjumlah 305 siswa. Instrumen yang digunakan adalah kuesioner dan jenis data adalah data primer. Teknik skala pengukuran menggunakan skala Likert. Teknik Analisa data menggunakan analisa regresi linier berganda. Hasil penelitian menunjukkan variabel motivasi berpengaruh terhadap pengambilan keputusan dan secara simultan variabel motivasi (X1), pengetahuan (X2) dan sikap (X3) berpengaruh signifikan terhadap pengambilan keputusan (Y) dalam penggunaan orthodonsi pada siswa SMA Negeri di Kota Palembang sebesar 68,5%, sedangkan 31,5% dipengaruhi oleh variabel lain yang tidak diteliti.
Studi Kepuasan dan Loyalitas Nasabah melalui Kualitas Layanan dan Citra Bank Sumsel Babel M. Bastian V. Pradana; Zakaria Wahab; Achmad Widad; Muji Gunarto
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 2 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.924 KB) | DOI: 10.31842/jurnal-inobis.v2i2.85

Abstract

Menghadapi era globalisasi sekarang ini, perbankan tidak hanya terpaku pada masalah kuantitas, tapi sudah berkembang pada soal kualitas, baik mengenai produk perbankan yang ditawarkan, pelayanan yang diberikan, kepercayaan, maupun citra baik dari bank, yang akhirnya berpengaruh pada loyalitas nasabah. Tujuan penelitian ini adalah untuk menguji pengaruh kualitas pelayanan dan citra Bank Sumsel Babel terhadap kepuasan nasabah dan implikasinya terhadap loyalitas nasabah. Pengambilan sampel dilakukan secara aksidental sampling sebanyak 150 orang responden. Teknik analisis data dilakukan dengan pendekatan model persamaan struktural (SEM) dengan aplikasi program LISREL. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan citra Bank Sumsel tidak berpengaruh langsung terhadap loyalitas nasabah akan tetapi berpengaruh langsung terhadap kepuasan nasabah. Kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah, artinya bahwa kepuasan nasabah menjadi variabel antara yang baik bagi hubungan kualitas pelayanan dan citra Bank Sumsel Babel terhadap loyalitas nasabah. Hal ini menunjukkan bahwa loyalitas nasabah perbankan tercipta jika terbentuk kepuasan nasabah, sedangkan kepuasan nasabah dapat dibangun dari kualitas layanan dan citra perusahaan. Melalui layanan yang baik nasabah akan mendapatkan kepuasan dan citra yang baik akan meningkatkan rasa bangga bagi nasabah dan pada akhirnya akan meningkatkan kepuasan nasabah. Tanpa kepuasan nasabah, maka loyalitas nasabah tidak akan tercipta, untuk itu perbankan hendaknya fokus bagaimana membangun kepuasan nasabah dengan meningkatkan kualitas pelayanan dan mampu membangun citra perusahaan yang lebih baik.
PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN PENGUNJUNG SERTA DAMPAKNYA PADA KEPUTUSAN PERPANJANGAN SEWA PENYEWA KIOS DI PALEMBANG SQUARE MALL (PS MALL) Agustina Hanafi; Zakaria Wahab
Jurnal Manajemen Vol. 20 No. 3 (2016): October 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v20i3.20

Abstract

The aim of this research is to determine the influence of integrated marketing communication to visitor’s purchasing decisions and their impact on tenant’s decisions for renewing contract in Palembang Square Mall. The research was conducted by distributing questionnaires to 135 visitors of PS Mall and 101 tenant leases at PS Mall. This research is using Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results indicate that integrated marketing communication of PS  Mall significantly influence the purchasing decision of visitors but has no significant effect on tenant's decision for renewing contract. The results also indicate that visitor's purchase decision also has no significant influence to tenant’s decision for renewing contract in Palembang Square Mall.
Pengaruh Akses Informasi Terintegrasi dan Layanan Pelanggan Terintegrasi Terhadap Kepuasan Pelanggan Toko Buku Gramedia Di Kota Palembang (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Sriwijaya) Cut Anggi Sari; Dessy Yunita; Zakaria Wahab
JEMBATAN Vol 19, No 2 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i2.18705

Abstract

This study aims to determine the impact of integrated information access and integrated customer service on customer satisfaction at Gramedia bookstores in Palembang, both simultaneously and partially. This study used primary data collected through a questionnaire from a sample of 100 respondents. The analytical techniques used are the F test, the T test, and the multiple linear regression analysis. The F test showed a significant value of 0.000, meaning that the independent variables, namely integrated information access and integrated customer service, simultaneously had a positive and significant impact on customer satisfaction at Gramedia bookstores in Palembang. Partially, integrated information access (X1) had a positive and significant impact on customer satisfaction (Y), as well as integrated customer service (X2) had a positive and significant impact on customer satisfaction (Y).
Peran kepercayaan merek sebagai variabel mediasi pada hubungan kepribadian merek halal dan loyalitas merek Mirza Putri Andita; Sulastri Sulastri; Zakaria Wahab
Jurnal Manajemen Maranatha Vol 21 No 1 (2021): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i1.4066

Abstract

Customer loyalty is currently becoming one of the crucial things for the company to survive in competitive markets. Globalization causes imported cosmetic products from global brands can enter other countries’ markets easily. Nowadays imported cosmetic brands from other countries such as USA, South Korea, and Japan come and take a huge of Indonesia’s skincare market share. This change becomes threat for local cosmetics brands in Indonesia such as Wardah. This study was conducted to analyzes whether halal brand personality affects brand loyalty. This study also analyzes whether brand trust can mediate the relationship between halal brand personality and brand loyalty. The sampling method used in the study is non-probability sampling with snowball technique. The data in this research were obtained by distributing an online questionnaire to 111 respondents who were Wardah’s face skincare consumers and had shopped at least twice in the last 1 year (January 2020-July 2021). The data of this study were analyzed using Structural Equation Modeling method with SmartPlS 3 software. The results of this study indicate that halal brand personality has positive and significant effect on brand loyalty, brand trust has positive and significant effect on brand loyalty, and brand trust successfully mediates the relationship between halal brand personality and brand loyalty. This study provides new insight which suggests marketers develop branding strategies in order to strengthen brand trust which leads to maintaining customer loyalty.
THE ROLE OF CUSTOMER INNOVATION AND ORIENTATION ON THE BUSINESS PERFORMANCE OF PT PEGADAIAN (PERSERO) SUMATERA AREA OF SOUTH SECTION Prasetyo, Joko; Syamsurijal AK; Zakaria Wahab; Muchsin Saggaff Shihab
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.308

Abstract

Facing increasingly stringent global markets, PT Pegadaian (Persero) continues to innovate various products and services, but its business performance has not yet satisfied various parties. The purpose of this study is to determine the role of innovation in the relationship between customer orientation and business performance. Another objective is to obtain empirical evidence of the influence of customer orientation both directly and indirectly on the business performance of PT Pegadaian (Persero). The design of this study uses a quantitative approach with a survey method. The research model is confirmatory, so the data analysis technique used is the structural equation model (SEM) with the application of the LISREL program. The study population was all customers of PT. Pegadaian (Persero) in the Southern Sumatra Region. The total sample of 120 respondents taken by accidental sampling. The results of this study indicate that the direct influence of customer orientation on business performance is smaller than the indirect effect. This shows that the innovation variable is a good mediator for the relationship between customer orientation and business performance. The better customer orientation is done, it will increase innovation, which in turn will affect the business performance of PT Pegadaian (Persero). The managerial implication of this research is the need for PT Pegadaian, especially in the marketing division to continue to carry out customer-oriented marketing strategies with various innovations that customers need.
The Influence Of Service Quality And Product Quality Of Mobile Banking On Customer Satisfaction Ayu Liring Bethari; Aslamia Rosa; Ahmad Maulana; Zakaria Wahab
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.5117

Abstract

This study aims to analyze the effect of service quality and product quality of mobile banking on customer satisfaction of Bank Sumsel Babel. This quantitative research uses data from 123 mobile banking customer respondents in the Palembang area collected through an online questionnaire during May to June 2024. Multiple linear regression analysis with SPSS version 26 was used to test the hypothesis. The results showed that both service quality and product quality had a positive and significant effect on customer satisfaction, and simultaneously also had a significant effect. Product quality has a more dominant influence on customer satisfaction than service quality
Co-Authors Achmad Widad Agustina Hanafi Ahmad Maulana Aslamia Rosa Ayu Liring Bethari Bayu Hardiono Cut Anggi Sari Dessy Yunita Joko Prasetyo M. Bastian V. Pradana Muchsin Saggaff Shihab Muhammad Fajar Wiko Muji Gunarto Mujiyati Mujiyati Putri, Yuni Adinda Sulastri Sulastri Sulastri Syamsurijal AK Vieronica Varbi Sununianti