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Setiawan, Freddy Aldo
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Economics, Econometrics & Finance Social Sciences

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Pemetaan Budaya Organisasi pada Perusahaan Keluarga Menggunakan OCAI (Organizational Culture Assesment Instrument) Setiawan, Freddy Aldo; Suhaji, Suhaji
Jurnal Ilmiah Aset Vol 21 No 2 (2019): Jurnal ASET Volume 21 No 2
Publisher : STIE Widya Manggala

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Abstract

The purpose of this research is to know the organizational culture profile in a company in current situation, and preferred culture. The object of this research is a family company named CV. Mitra Sejahtera which located at Rembang and Lamongan. The samples size of this research are 72 respondens with census technique in sampling method. Organizational Culture Assessment Instrument is used to mapping an organizational culture in this research. OCAI is measured with dimensions: dominant characteristic, organizational leadership, management of employees, organizational glue, strategic emphases and criteria of success. The result of this research is for the current situation, the strong culture are clan culture with mean score 32,60 and hierarchy culture with mean score 30,21. For preferred culture, the strongest culture preferred are hierarchy culture with mean score 34,17 and clan culture with mean score 32.03.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian di DimDimSum Tlogorejo Semarang Agitta, Stevanie Rabella; Rustian, Lita Apriani; Setiawan, Freddy Aldo
Jurnal Ilmiah Aset Vol. 27 No. 1 (2025): Jurnal ASET Vol 27 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.27.1.252

Abstract

The purpose of this study was to determine the effect of product quality and price on purchasing decisions of food products at DimDimSum Tlogorejo Semarang. This study used a sample of 100 people. The analysis data technique that used is multiple linear regression analysis regression analysis. The results of this study shows that there is a positive and significant effect of variable product quality (X1) and variable price (X2) on purchasing decision (Y). The influence of product quality (X1) and price (X2) on purchasing decisions (Y) is 52.1%, while the remaining 47.9% is influenced by other variables not examined in this study.
Co-Authors Agitta, Stevanie Rabella Rustian, Lita Apriani Suhaji Suhaji