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All Journal Jurnal Ilmiah ASET
Agitta, Stevanie Rabella
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian di DimDimSum Tlogorejo Semarang Agitta, Stevanie Rabella; Rustian, Lita Apriani; Setiawan, Freddy Aldo
Jurnal Ilmiah Aset Vol. 27 No. 1 (2025): Jurnal ASET Vol 27 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.27.1.252

Abstract

The purpose of this study was to determine the effect of product quality and price on purchasing decisions of food products at DimDimSum Tlogorejo Semarang. This study used a sample of 100 people. The analysis data technique that used is multiple linear regression analysis regression analysis. The results of this study shows that there is a positive and significant effect of variable product quality (X1) and variable price (X2) on purchasing decision (Y). The influence of product quality (X1) and price (X2) on purchasing decisions (Y) is 52.1%, while the remaining 47.9% is influenced by other variables not examined in this study.
Co-Authors Rustian, Lita Apriani Setiawan, Freddy Aldo