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Analysis of the Influence of Product Quality, Brand Image and Country of Origin on Purchase Decision of Xiaomi Mobile Phone Products Frans Sudirjo; Henny Dwijayani; Ana Fitriyatul Bilgies; Andriya Risdwiyanto; Nurlaili Rahmi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1485

Abstract

This study aims to determine how nation of origin, product quality, and brand image affect purchasing decisions. This study uses quantitative case study research techniques. Primary data were gathered for this study through questionnaires and incidental sampling methods. Multiple linear analysis utilizing the statistical product and service solutions (SPSS) 23 software was the data analysis method used in this investigation. The results of this study indicate that place of origin, product quality, and brand image all have a significant simultaneous and partial impact on buying decisions.
Analisis Perencanaan Investasi Jaringan Tenaga Listrik Dwi Ajiatmo; Henny Dwijayani
Jurnal JEETech Vol. 1 No. 2 (2020): Nomor 2 November
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.214 KB) | DOI: 10.48056/jeetech.v1i2.11

Abstract

Electricity is able to make a positive change and contribution to people's lives and well-being. This study aims to assess the feasibility of investment in the construction of low voltage electricity networks. The method used with project evaluation analysis is based on financial analysis. The criteria used to analyze activities carried out for 10 years use payback period (PP) analysis, net present value (NPV), internal rate of return (IRR), and profitability index (IP). The results showed that the analysis of investment planning can be carried out with the consequence of the results obtained in the form of not so large returns. PP results show the investment value with the payback period method will Return in the 9th year, while the positive NPV value is still above zero while the IRR value shows the value of 11% below the social discount rate as well as the IP value showing the value of 0.90. The feasibility of investment in terms of economic-financial analysis by looking at per criteria shows that investment is still feasible to be carried out with minimal profit levels.