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Analysis of the Influence of Product Quality, Brand Image and Country of Origin on Purchase Decision of Xiaomi Mobile Phone Products Frans Sudirjo; Henny Dwijayani; Ana Fitriyatul Bilgies; Andriya Risdwiyanto; Nurlaili Rahmi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1485

Abstract

This study aims to determine how nation of origin, product quality, and brand image affect purchasing decisions. This study uses quantitative case study research techniques. Primary data were gathered for this study through questionnaires and incidental sampling methods. Multiple linear analysis utilizing the statistical product and service solutions (SPSS) 23 software was the data analysis method used in this investigation. The results of this study indicate that place of origin, product quality, and brand image all have a significant simultaneous and partial impact on buying decisions.
Measurement of End User Satisfaction Using EUCS Method on Fundraising Administration System of One of Philantrophic Institutions in Indonesia Nurlaili Rahmi; Rachmadi Indrapraja; Irfandi Buamonabot; Iwan Henri Kusnadi; Kraugusteeliana Kraugusteeliana
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.279

Abstract

Abstract This study's objective was to determine the degree to which the end user (a fundraiser) was satisfied with the fundraising administration mobile application system based on content, correctness, format, usability, and timeliness factors. End-user computing satisfaction (EUCS) is the quantitative measuring model researchers employ, and online surveys are distributed to get the necessary information. The researchers opted to include all participants in the population as respondents because 25 regular fundraisers in the Jabodetabek area made up the study's overall population. The data processing programmer utilized is IBM SPSS Statistics 25. The outcomes are the EUCS variables (content, accuracy, format, ease of use, and timeliness), which have a more than 75%% substantial impact on fundraiser satisfaction.
Digital Bank User Acceptance Analysis Using The Extended Technology Acceptance Model Dicky Jhon Anderson Butarbutar; Asri Ady Bakri; Nurlaili Rahmi; Novrini Hasti; Aprih Santoso
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.281

Abstract

The Covid-19 pandemic requires banks to provide electronic payments, carry out digital transformation and open up opportunities for financial technology-based companies. Digital transformation in banking requires reliable integration and security between systems. Otherwise, it can become a gap for cyber attacks. Cyber security in banking includes Confidentiality, Integrity, Availability, Non-repudiation, and Authentication. Jenius is the first digital bank in Indonesia that makes it easy for customers to complete transactions and manage finances digitally without going to the bank. This bank was once a victim of a cyber attack that attacked customers with material losses of around 50 billion and non-material losses in the form of decreased bank credibility. Digital Bank also has problems that often occur, such as failing to identify customers, differences in facts on proof of transfer, frequent force close applications, etc. This study aims to determine the effect of security on behavioral intention and other factors that influence behavioral choice in this digital bank using the modified Technology Acceptance Model (TAM) model. The variables used are Confidentiality, Integrity, Availability, Non-repudiation, Authentication, Perceived Security, Perceived usefulness (PU), Perceived Trust, Perceived Ease of Use (PEoU), and Behavioral Intentions. This research uses quantitative methodology by distributing questionnaires to 200 sample customers. The measurement results show that more than half variables are accepted. The four rejected variables are the Confidentiality, Availability, and Non-repudiation variables to perceived security and the Perceived Ease of Use (PEoU) variable for the trust variable. Future research can add several external variables and review the rejected variables.
Analysis Of The Influence Of E-Word Of Mouth, Brand Image And E-Service Quality On Repurchase Intention Of Digital Bank Customers Donny Dharmawan; Loso Judijanto; Nurlaili Rahmi; Abdurohim; Luckhy Natalia Anastasye Lotte
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1690

Abstract

It is feasible to switch from traditional banks to digital banks by keeping up with the trends. Using brand image as an intervening variable, this study examines the impact of e-word-of-mouth and e-service quality on repurchase intention. Purposive sampling, a nonprobability sampling approach, was employed to select the sample size, which consisted of 100 respondents who resided in some big cities in Indonesia and had used service of the bank. The respondents were contacted by Google Form. Using the SmartPLS Software program, partial least squares were used to evaluate the questionnaire responses. The findings demonstrated that while e-word-of-mouth and e-service quality have an impact on repurchase intention, they have no direct effect on brand image. Additionally, although e-service quality directly influences repurchase intention through brand image, e-word of mouth has no direct effect on this trait.
Sistem Pendukung Keputusan Seleksi Calon Peserta Pelatihan Asesor Kompetensi Guru SMK Menggunakan TOPSIS Salsariani Salsariani; Muhammad Aris Ganiardi; Nurlaili Rahmi
Jurnal Sistem Informasi (JASISFO) Vol. 7 No. 2 (2026): September (In Progress)
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/jasisfo.v7i2.12228

Abstract

Proses seleksi calon peserta pelatihan asesor kompetensi bagi guru Sekolah Menengah Kejuruan (SMK) pada Dinas Pendidikan Provinsi Sumatera Selatan selama ini masih dilakukan secara manual, mulai dari pengiriman berkas fisik, pemeriksaan dokumen satu per satu, hingga pencatatan data menggunakan Microsoft Excel. Kondisi tersebut menyebabkan proses seleksi berjalan lambat dan berpotensi menimbulkan subjektivitas penilaian. Penelitian ini bertujuan merancang dan membangun Sistem Pendukung Keputusan (SPK) berbasis website dengan menerapkan metode Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) untuk membantu proses penilaian kelayakan calon peserta secara objektif dan sistematis. Pengembangan sistem menggunakan metode Rational Unified Process (RUP) yang terdiri dari tahap inception, elaboration, construction, dan transition. Penilaian dilakukan berdasarkan enam kriteria, yaitu kualifikasi akademik, kesesuaian sertifikat kompetensi, pengalaman kerja, kelengkapan dokumen kesanggupan, jumlah siswa, dan jumlah asesor sekolah, yang seluruhnya diolah menggunakan perhitungan TOPSIS untuk menghasilkan peringkat calon peserta. Hasil pengujian black-box menunjukkan bahwa seluruh fitur pada tiga peran pengguna, yaitu admin, dinas, dan sekolah, berjalan sesuai kebutuhan. Sistem yang dihasilkan mampu mempercepat proses verifikasi, meminimalkan kesalahan pencatatan data, serta menghasilkan rekomendasi peserta yang lebih objektif dan transparan dibandingkan proses sebelumnya.
Pendampingan Digitalisasi Seleksi Tenaga Kerja Berbasis Metode SAW pada PT Qjob Saka Gemilang Nurul Agami; Leni Novianti; Nurlaili Rahmi
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/k4z3cw92

Abstract

PT Qjob Saka Gemilang is a workforce recruitment company specializing in supplying prospective Sales Executives to PT Indosat Ooredoo as its primary partner. The employee selection process at the company was previously conducted manually by the Human Resource Development (HRD) department without a systematic decision-support tool, making the process susceptible to subjective judgment and time-consuming. This community service program aimed to assist PT Qjob Saka Gemilang in adopting a web-based Decision Support System (DSS) implementing the Simple Additive Weighting (SAW) method to facilitate a more objective and efficient evaluation and ranking of job applicants. The program was carried out through several stages, including partner needs assessment, participatory system design involving HRD personnel, application development, and training and mentoring for HRD staff, administrators, and company management. Throughout the mentoring process, the partner demonstrated a significant improvement in its recruitment practices, shifting from manual record-keeping and subjective evaluation to the use of a digital system for determining evaluation criteria, assigning weights, and automatically generating applicant rankings. Functional testing confirmed that all application modules operated according to the system design specifications. The results indicate that mentoring in the implementation of a decision support system can effectively help small and medium-sized enterprises improve the objectivity and efficiency of employee selection processes while supporting sustainable technology adoption