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Utilizing Digital Marketing As A Business Strategy: Utilizing Digital Marketing As A Business Strategy Bintaro, B.P. Kusumo; Sokibi, Petrus; Amsyar, Izwan; Ayu Sanjaya, Yulia Putri
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1136.628 KB) | DOI: 10.33050/sabda.v1i1.79

Abstract

With the advancement of information technology has grown so rapidly. One form of development that can be seen in the existence of a platform that connects one another or what can be said is social media. Instagram, Facebook, Twitter and Tiktok are examples of social media that are the most popular platforms. Starting from children to adults all use social media[1]. With this, social media has become a concern for business people. Now, almost all business people do not hesitate to market their products or services through social media. On that basis, this article was written. The goal is to see how digital marketing is useful in today's business strategy.
The Challenge of Cryptocurrency in the Era of the Digital Revolution: A Review of Systematic Literature Amsyar, Izwan; Christopher, Ethan; Dithi, Arusyi; Khan, Amar Najiv; Maulana, Sabda
Aptisi Transactions On Technopreneurship (ATT) Vol 2 No 2 (2020): September
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v2i2.96

Abstract

Money is clearly a primary need of every human being that cannot be avoided, human needs can be realized by using money. Seeing from the lack of systematic literature review papers discussing cryptocurrency, this is a challenge as well as the main purpose of this paper. Along with the development of modernization and globalization which has now entered the industrial era 4.0 revolution there is a blockchain based technology, Cryptocurrency. Cryptocurrency is one of the developments of the blockchain that is often used as a decentralized digital currency. The word Cryptocurrency means a virtual currency that has no physical form, and Cryptocurrency also means that the transaction currency cannot be seen and is safe. This digital currency has many types such as Bitcoin, Ethereum, Litecoin, Monero, and many other types. Although it has no physical form, this currency functions the same as conventional currencies in general and has an exchange rate. Exchange rates on Cryptocurrency fluctuate which means unexpected, this is often exploited by traders. Cryptocurrency transactions in the form of forwarding from one individual to another individual online, therefore they deal directly without a third party. Every technology has advantages and disadvantages aside from efficiency and convenience, Cryptocurrency has the disadvantage of not having the authority responsible for dealing with all problems that occur in all transactions, and money laundering crimes also often occur, this is a challenge for how to utilize Cryptocurrency and blockchain technology in the current era of globalization.
Application of Building Workers Services in Facing Industrial Revolution 4.0 Amsyar, Izwan; Cristhopher, Ethan; Rahardja, Untung; Lutfiani, Ninda; Rizky, Agung
Aptisi Transactions On Technopreneurship (ATT) Vol 3 No 1 (2021): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v3i1.117

Abstract

   The services of skilled construction workers are only known around them in the sense that they are not yet widespread in the community, therefore an application is needed that can help construction workers services and can make it easier for the wider community to find construction workers services. The purpose of this research is to build applications as building laborer services based on android and to make construction workers able to compete in this era of industrial revolution 4.0. The method used in this research is the waterfall methodology, where in this methodology each stage of the research is carried out sequentially, starting from the stages of analysis, design, writing program code, testing, and maintenance. This application uses Adobe Illustrator, AirDroid, Android Studio and Sublime Text, but the problem in this research is that it is very difficult to find experienced and professional construction workers and most of these construction workers do not understand the digital world so it is difficult to develop this research in old school community (do not understand the world of technology today).