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All Journal Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Journal of Sustainable Community Development (JSCD)
Gugat, Topan Dewa
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Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Pemberdayaan Masyarakat pada Usaha Mikro Kecil dan Menengah (UMKM) Melalui Pelatihan Branding Digital Marketing Prajogi, Liena; Prayogo, Lego; Ardy, Vicry; Gugat, Topan Dewa; Sugiyanti, Leni
Journal of Sustainable Community Development (JSCD) Vol 6 No 2 (2024): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v6i2.126

Abstract

Pemberdayaan masyarakat pada sektor Usaha Mikro Kecil dan Menengah (UMKM) menjadi upaya strategis dalam meningkatkan perekonomian lokal dan kesejahteraan masyarakat Indonesia. Penelitian ini bertujuan untuk menganalisis efektivitas pelatihan branding melalui digital marketing terhadap pengembangan UMKM di Kampung Rawajati. Metode penelitian dengan menggunakan studi kasus kolaborasi pengabdian kepada masyarakat dalam rangka digitalisasi Kampung Rawajati melalui tutorial pada pre-test workshop tahap satu dan dua dengan melakukan pre-testdan post-test, dilanjutkan dengan final workshop untuk menggali secara mendalam pengalaman pelaku UMKM dalam mengadopsi strategi branding melalui kreatif pembuatan konten dan strategi promosi media sosial ini berhasil meningkatkan pemahaman pelaku UMKM tentang pentingnya citra merek dan pemanfaatan media digital dalam memasarkan produk. Peningkatan kemampuan ini berkontribusi pada peningkatan daya saing produk dan pertumbuhan penjualan. Selain itu, kolaborasi antara pemerintah, akademisi, dan komunitas lokal terbukti menjadi kunci keberhasilan pemberdayaan UMKM. Penelitian ini merekomendasikan keberlanjutan program pelatihan dan penguatan jaringan pemasaran berbasis digital menjadi solusi inovatif bagi pengembangan ekonomi masyarakat lokal secara berkelanjutan.
The Ecranisation of the Wayang Padang Play Script by Wisran Hadi into a Film Script Gugat, Topan Dewa; Lawranta, Gangga; Martiano, Vereki; Ardy, Vickrie
Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Vol 27, No 1 (2025): Ekspresi Seni: Jurnal Ilmu Pengetahuan dan Karya Seni
Publisher : LPPM Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/ekspresi.v27i1.4320

Abstract

This research discusses the process of translating the drama script Wayang Padang by Wisran Hadi into a film scenario. Ecranization is the process of adapting from a text medium to a visual medium, which involves the transformation of narrative, characters and aesthetic elements. In this context, the research aims to identify the changes that occurred during the ecranization process, including story simplification, character adjustments, and visual processing to meet cinematic needs. The research results show that there are a number of significant modifications in the transfer from drama script to film scenario. Narrative transformation is carried out by simplifying the dialogue and storyline to create a more dynamic rhythm according to cinema needs. Visual development is a key element in the ecranization process, where the depiction of settings, costumes and character gestures are optimized to strengthen visual appeal. However, this research also found challenges in maintaining the cultural essence and moral messages contained in original works, especially in an effort to adapt them to modern audiences. The conclusion of this research emphasizes that the process of recreating the drama script "Wayang Padang" is not just a transfer of medium, but is also a creative effort to harmonize local cultural traditions with the film format. With the right approach, ecranization can be an effective means of introducing traditional literary works to the younger generation and a wider audience, without losing the underlying cultural values
Co-Authors Ardy, Vickrie Ardy, Vicry Lawranta, Gangga Martiano, Vereki Prajogi, Liena Prayogo, Lego Sugiyanti, Leni