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Pemberdayaan Masyarakat pada Usaha Mikro Kecil dan Menengah (UMKM) Melalui Pelatihan Branding Digital Marketing Prajogi, Liena; Prayogo, Lego; Ardy, Vicry; Gugat, Topan Dewa; Sugiyanti, Leni
Journal of Sustainable Community Development (JSCD) Vol 6 No 2 (2024): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v6i2.126

Abstract

Pemberdayaan masyarakat pada sektor Usaha Mikro Kecil dan Menengah (UMKM) menjadi upaya strategis dalam meningkatkan perekonomian lokal dan kesejahteraan masyarakat Indonesia. Penelitian ini bertujuan untuk menganalisis efektivitas pelatihan branding melalui digital marketing terhadap pengembangan UMKM di Kampung Rawajati. Metode penelitian dengan menggunakan studi kasus kolaborasi pengabdian kepada masyarakat dalam rangka digitalisasi Kampung Rawajati melalui tutorial pada pre-test workshop tahap satu dan dua dengan melakukan pre-testdan post-test, dilanjutkan dengan final workshop untuk menggali secara mendalam pengalaman pelaku UMKM dalam mengadopsi strategi branding melalui kreatif pembuatan konten dan strategi promosi media sosial ini berhasil meningkatkan pemahaman pelaku UMKM tentang pentingnya citra merek dan pemanfaatan media digital dalam memasarkan produk. Peningkatan kemampuan ini berkontribusi pada peningkatan daya saing produk dan pertumbuhan penjualan. Selain itu, kolaborasi antara pemerintah, akademisi, dan komunitas lokal terbukti menjadi kunci keberhasilan pemberdayaan UMKM. Penelitian ini merekomendasikan keberlanjutan program pelatihan dan penguatan jaringan pemasaran berbasis digital menjadi solusi inovatif bagi pengembangan ekonomi masyarakat lokal secara berkelanjutan.
Integrating Artificial Intelligence in English Language Learning: A Systematic Literature Review Prayogo, Lego; Agustin, Rizka Kamalia; Puspita, Bella
JEdu: Journal of English Education Vol 5, No 2 (2025): JEdu: Journal of English Education
Publisher : Universitas Indraprasta PGRI, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jedu.v5i2.14647

Abstract

The rapid development of Artificial Intelligence (AI) has had a significant impact on education, particularly in English language learning. AI offers more adaptive, personalized, and interactive learning approaches that can be tailored to individual learner needs. This study aims to systematically review empirical literature on AI integration in English language learning published between 2021 and 2025. Using the Systematic Literature Review (SLR) method and following PRISMA guidelines, a total of 23 articles from Crossref and Google Scholar were analyzed based on educational level, type of technology used, and learning outcomes. The findings reveal that AI is most widely applied at the secondary and university levels, with chatbot technology being the most dominant. The main impact of AI integration includes improved language skills (speaking, writing, reading, listening), enhanced learning motivation, automated feedback, and flexible learning. The study concludes that AI contributes positively to the effectiveness of English language learning, although challenges such as infrastructure readiness and teachers' digital competence still need to be addressed for optimal implementation.
Text Comprehension and Learning Interest on Online News as Teaching Material During Covid-19 (A Critical Discourse Analysis on Articles at Jakarta Post Online News) Prayogo, Lego; Pipit, Mayang
INFERENCE: Journal of English Language Teaching Vol 6, No 2 (2023): INFERENCE: Journal of English Language Teaching
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/inference.v6i2.20088

Abstract

The purpose of this study is to analyze and describe critical discourse on text elements and social cognition on learning interest in online news texts during the COVID-19 pandemic in Indonesia on The Jakarta Post website. The research method used is descriptive qualitative. This study uses Teun Van Dijk's Critical Discourse Analysis theory, namely text analysis and social cognition. The results show that the three analyzed texts show that the macrostructure of The Jakarta Post uses appropriate and representative themes, as well as the superstructure uses neutral headlines. Microstructure analyzes the semantic, syntactic, stylistic, and rhetorical elements that present their meaning directly without prologue at the semantic level, and at the syntactic level, it uses an appropriate and systematic structure of subject or noun combinations, as well as the style of language used is simple. Whereas in the social cognition element, there is the ideology of The Jakarta Post journalists in producing a discourse in news texts. From the three news reports, the pro-government journalists can be seen from all the decisions made by the government towards schools, parents, and students regarding interest in learning during the COVID-19 pandemic which was dominated by the government in the text. In this case, students' interest in learning was low during the pandemic. This was due to the power of government and the ideology of The Jakarta Post journalists so that the COVID-19 pandemic became a top priority, no longer a learning interest or maximizing education.