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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen al-Uqud : Journal of Islamic Economics Jurnal Bisnis Dan Kajian Strategi Manajemen Coopetition : Jurnal Ilmiah Manajemen Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Islamic Economic and Business Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Sahmiyya: Jurnal Ekonomi dan Bisnis Velocity: Journal of Sharia Finance and Banking NGARSA: Journal of Dedication Based on Local Wisdom Wealth: Journal of Islamic Banking and Finance International Journal of Islamic Business and Economics (IJIBEC)
Mohammad Rosyada
Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI SURVIVAL UMKM BATIK TULIS PEKALONGAN DI TENGAH PANDEMI COVID-19 (STUDI KASUS PADA “BATIK PESISIR” PEKALONGAN) Mohammad Rosyada; Anah Wigiawati
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 4, No 2 (2020): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v4i2.2424

Abstract

Pandemi virus Corona bukan hanya sekedar bencana kesehatan, virus yang dikenal sebagai Covid-19 ini telah menimbulkan kekacauan di sektor ekonomi. Tidak hanya industri besar, pandemi virus Corona telah membuat pelaku UMKM di Indonesia mulai gelisah. Keberadaan UMKM yang peranannya memberikan sumbangsih yang cukup besar terhadap laju perekonomian tidak lepas terdampak dari wabah Covid-19. Batik Pesisir Pekalongan sebagai salah satu UMKM batik tulis Pekalongan juga ikut merasakan dampak dari Covid-19 ini. Penelitian ini dilakukan untuk mengetahui bagaimana strategi survival yang dijalankan oleh Batik Pesisir Pekalongan agar tetap bisa eksis dan bertahan di tengah pandemic Covid-19 yang melanda Indonesia. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Dari hasil penelitian ini, dapat diketahui bahwa dalam menjalankan bisnisnya, “Batik Pesisir Pekalongan” menggunakan berbagai macam strategi dalam menghadapi persaingan industri batik di tengah pandemi Covid-19. Strategi bersaing yang diambil dengan melakukan differensiasi produk setiap minggunya, sedangkan dalam strategi promosi “Batik Pesisir Pekalongan” menggunakan beberapa bauran promosi seperti periklanan (advertising), promosi penjualan (sales promotion), hubungan masyarakat (public relation) dan publikasi, pemasaran langsung (direct marketing), personal selling dan juga internet marketing seperti pemanfaatan social media dan shorby (link bisnis).
Pengembangan Ekonomi Kreatif Batik Tulis Kota Pekalongan Sebagai Upaya Pelestarian Budaya dan Peningkatan Pendapatan Masyarakat Mohammad Rosyada; Tamamudin Tamamudin
Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 1 No 2 (2020): Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Lembaga Peneliian dan Pengabdian Masyarakat (LPPM) Universitas Islam Madura (UIM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/darmabakti.2020.1.2.41-50

Abstract

Kemiskinan merupakan permasalahan bangsa yang mendesak dan memerlukan langkah-langkah penanganan dan pendekatan yang sistemik, terpadu dan menyeluruh. Dalam hal ini pengembangan ekonomi kreatif memiliki peran yang sangat strategis dalam pembangunan ekonomi masyarakat. Ekonomi kreatif yang berkembang pesat salah satunya adalah dalam bidang kerajinan yang berbasis warisan budaya yaitu kerajinan batik. Tantangan terbesar para pengusaha batik tulis di era ini adalah bagaimana menjaga keeksisan sebuah karya agar tidak semakin menipis dan tergerus oleh ketatnya persaingan industri batik. Semakin tahun batik tulis semakin menipis, mengingat maraknya produk batik printing yang lebih terjangkau dari segi harga dan lebih cepat pengerjaannya. Berkenaan dengan hal tersebut diperlukan adanya pemberdayaan berbasis ekonomi kreatif yang mampu memberikan motivasi, pelatihan dan pembinaan yang bertahap dan berkelanjutan kepada masyarakat. Oleh karena itu, kegiatan pelatihan ini merupakan upaya untuk memberdayakan ekonomi kreatif di wilayah Kota Pekalongan khususnya di daerah Desa Tirto sehingga mampu meningkatkan pendapatan masyarakat dan pengelolaan batik tulis sebagai produk ekonomi kreatif sebagai upaya pelestarian budaya bangsa.
Analisis Pengaruh Brand Awareness, Label Halal dan Religiusitas Terhadap Keputusan Pembelian Produk Kosmetik Halal Mohammad Rosyada
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 2 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i2.868

Abstract

Based on the consumption theory in Islam, moslems are not permissive consumers. All things regarding consumption are guided by Islamic law, where consumers are obliged to consume something that is halal and thayyib. Wardah is a halal cosmetic product which is a pioneer of halal cosmetic products in Indonesia. This research aims to determine the effect of Brand Awareness, Halal Label and Religiosity on the Purchase Decision of Halal Cosmetic Products (Study of Wardah Cosmetics Customers, Pekalongan City). This research is a quantitative research whose data source is primary data from Wardah cosmetic product customers in Pekalongan City. Samples were taken using the Accidental Sampling method with a sample size of 97 people and multiple linear regression was used as the method of analysis. The results of this research indicate that Brand Awareness partially has a significant effect on the Purchase Decision of Wardah cosmetics in Pekalongan City, but Halal Label and Religiosity partially have no significant effect on Wardah cosmetic purchasing decisions in Pekalongan City. Meanwhile, simultaneously Brand Awareness, Halal Label and Religiosity affect the Purchase Decision of Wardah cosmetics in Pekalongan City. The Adjusted R Square value of 0.106 indicates that the 10.6% increase in Wardah cosmetic purchasing decisions in Pekalongan City (Y) can be explained by independent variables, namely Brand Awareness, Halal Labels and Religiosity. While the remaining 89.4% is explained by other variables not examined in this research.
Shopee seller marketing strategy in the perspective of Islamic marketing ethics Rosyada, Mohammad; Palupi, Yuniarsih Endah; Tamamudin, Tamamudin
al-Uqud : Journal of Islamic Economics Vol. 7 No. 2 (2023): July
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/aluqud.v7n2.p259-277

Abstract

This study aims to discuss the marketing strategies of Shopee sellers from the perspective of Islamic marketing ethics. This study uses descriptive qualitative research methods using primary data and secondary data. Data collection techniques are interviews, observations, and documentation conducted with 20 informants of 10 buyers and 10 sellers at Shopee. Promotions attract the attention of Generation Z are attractive product displays, discounts, free shipping, and viewing reviews or ratings of the products they want to buy. From the seller's side, in implementing their marketing strategy, they use the marketing mix concept, namely 4P (product, price, place, promotion), based on what Rasulullah SAW exemplified as a Muslim entrepreneur. That is, the business philosophy built by the owner is based on profit-oriented Sharia business and blessings. The Shopee sellers who became informants in this study were following the theories and concepts of Islamic marketing ethics and had implemented Islamic content consisting of three main things: first, the application of Islamic marketing characteristics; second, the application of Islamic business ethics; third, following the marketing practices of the Prophet Muhammad SAW based on the characteristics of the Prophet Muhammad, namely: Siddiq, Amanah, Fathanah, and Tabligh.
Pengembangan Ekonomi Kreatif Melalui Peningkatan Value Komoditi Unggulan Desa Pasir Kecamatan Bodeh Kabupaten Pemalang Mohammad Rosyada; Lutfiyanah Lutfiyanah; Nafsiyah Nafsiyah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 1 (2023): Februari : Jurnal Pengabdian Masyarakat Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i1.958

Abstract

This community service activity aims to grow the economy of the people of Pasir Village through developing the village's creative economy by increasing the value of corn which is the main commodity of Pasir Village into processed products that are more valuable, namely corn tortilla chips which can be marketed to various regions in Indonesia and even abroad. The method used is to conduct training on tortilla production and business managerial processes starting from operations, marketing, financial management as well as monitoring and business assistance. The results achieved from this service activity are the formation of assisted business groups that have been able to independently produce corn tortilla chips which are marketed offline and online through social media and marketplaces. This service activity is expected to be able to develop this corn tortilla product to become a superior product of Pasir Village which has a higher economic value than ordinary corn products and has an effect on creative economic growth and an increase in the income of the people of Pasir Village in a sustainable manner.
Upaya Peningkatan Penjualan UMKM Desa Pasir Kabupaten Pemalang Melalui Pemasaran Digital Rosyada, Mohammad; Nabil Melvin, Muhammad Sholahuddin; Lutfiyanah, Lutfiyanah
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 1 (2023): Februari: Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i1.497

Abstract

Abstrak Desa pasir merupakan salah satu desa di Kecamatan Bodeh Kabupaten Pemalang yang sebagian besar mata pencaharian penduduknya adalah sebagai petani, dan hasil produk unggulan Desa tersebut adalah jagung. Produk jagung tersebut banyak yang diolah menjadi tepung jagung dan olahan emping jagung tortilla oleh UMKM setempat. Selama ini pemasaran hasil UMKM Desa Pasir hanya memenuhi pasar lokal saja, hal ini disebabkan oleh keterbatasan sumberdaya manusia, pengetahuan dan kemampuan penggunaan teknologi. Hal tersebut di perparah dengan menurunnya omzet penjualan pelaku UMKM Desa Pasir. Oleh karena itu kegiatan pengabdian masyarakat ini dilakukan dengan tujuan untuk memberikan pembinaan terhadap sumberdaya manusia UMKM Desa Pasir dalam hal pemasaran produk yang baik dan pemanfaatan pemasaran digital melalui media social dan marketplace untuk meningkatkan penjualan produk UMKM Desa Pasir yang pada akhirnya akan berkontribusi terhadap peningkatan pendapatan dan perekonomian masyarakat Desa Pasir. Metode kegiatan pengabdian masyarakat yang dilakukan melalui beberapa tahapan yaitu tahapan persiapan, survey dan observasi, pelatihan pemasaran digital, serta tahap monitoring dan evaluasi secara berkelanjutan. Hasil dari kegiatan ini adalah mitra dampingan UMKM Desa Pasir telah mampu secara mandiri membuat iklan yang menarik dan melakukan pemasaran produknya di media social maupun marketplace, menyadari pentingnya kemasan produk yang menarik untuk meningkatkan minat konsumen untuk membeli produknya, serta mampu menerapkan efisiensi biaya produksi dan biaya promosi produk yang dijual. Kata kunci: Peningkatan Penjualan, UMKM, Pemasaran Digital Abstract Pasir Village is one of the villages in Bodeh District, Pemalang Regency, where most of the people's livelihoods are farmers, and the main product of the village is corn. Many of these corn products are processed into corn flour and processed corn tortilla chips by local MSMEs. So far, the marketing of MSMEs products from Pasir Village has only fulfilled the local market, this is due to limited human resources, knowledge and ability to use technology. This was exacerbated by the declining sales turnover of the MSMEs players in Pasir Village. Therefore this community service activity is carried out with the aim of providing guidance to the human resources of MSMEs Pasir Village in terms of good product marketing and the use of digital marketing through social media and marketplaces to increase sales of MSMEs products from Pasir Village which will ultimately contribute to increasing income and the economy of the people of Pasir Village. The community service activity method is carried out through several stages, namely the preparation stage, survey and observation, digital marketing training, as well as the monitoring and evaluation stage on an ongoing basis. The results of this activity are that the assisted partners of MSMEs in Pasir Village have been able to independently create attractive advertisements and market their products on social media and marketplaces, realize the importance of attractive product packaging to increase consumer interest in buying their products, and are able to apply production cost and cost efficiencies. promotion of products sold. Keywords: Sales Increase, MSMEs, Digital Marketing
Pengaruh Pembiayaan Mudharabah, Musyarakah dan Murabahah Terhadap Return on Asset di Bank Muamalat Indonesia Periode 2016-2023 Henti Nuraeni; Mohammad Rosyada
Velocity: Journal of Sharia Finance and Banking Vol 4 No 1 (2024): Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/velocity.v4i1.7208

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh pembiayaan mudharabah, musyarakah dan murabahah terhadap Return n Assets pada Bank Muamalat Indonesia periode 2016-2023. Penelitian ini merupakan penelitian kuantitatif. Sampel yang digunakan adalah 32 sampel data laporan keuangan triwulanan pembiayaan mudharabah, musyarakah dan murabahah triwulan 2016-2023 di Bank Muamalat. Instrumen pengumpulan data yang digunakan adalah data dokumen, subjek dalam penelitian ini adalah Bank Muamalat Indonesia. Metode analisis yang digunakan adalah analisis regresi linier berganda. Hasil analisis penelitian ini menyimpulkan bahwa pentingnya mengelola risiko dan memilih strategi pembiayaan yang sesuai untuk meningkatkan kinerja keuangan bank syariah seperti Bank Muamalat. Pembiayaan yang terukur dan efektif dari segi risiko dapat memberikan kontribusi positif terhadap ROA dan secara keseluruhan stabilitas keuangan bank.
Comparative Analysis of Share Index Movements Due to the Impact of the Covid-19 Pandemic on The JCI and JII Indexes in Indonesia Lestari, Khofifah Trisnah; Rosyada, Mohammad
Nominal: Barometer Riset Akuntansi dan Manajemen Vol. 13 No. 1 (2024): Nominal April 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/nominal.v13i1.64205

Abstract

ABSTRACTThe stock index is the primary reference used to show increases and decreases in stock prices and the performance of all stocks on the Indonesia Stock Exchange (IDX). This study aims to determine whether there is a difference between the movement of the JCI and JII indices due to the impact of the Covid-19 pandemic in 2019-2020. This type of research is descriptive with a quantitative approach. The data used in this study is secondary data with a sample of 35 daily data (series) on the closing value of stock transactions on the IDX using the IDX website. The sampling technique used purposive sampling with the Independent Sample T-test analysis method. The results of this study were 1) there were differences between the movements of the JCI and JII before the Covid-19 pandemic, 2) there were differences between the movements of the JCI and JII during the Covid-19 pandemic, 3) there were differences between the movements of the JCI and JII after the new normal. Thus, there is a significant difference between the movement of the JCI and JII due to the impact of the Covid-19 pandemic.Keywords: Stock Investment Decision, Stock Price Index, Stock Price MovementsABSTRAKIndeks saham merupakan acuan utama yang digunakan sebagai parameter untuk menunjukkan kenaikan dan penurunan harga saham serta kinerja semua saham di Bursa Efek Indonesia (BEI). Tujuan dari penelitian ini untuk mengetahui ada atau tidaknya perbedaan antara pergerakan indeks IHSG dan JII akibat dampak pandemic Covid-19 tahun 2019-2020. Jenis penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Data yang digunakan dalam penelitian ini adalah data sekunder dengan sampel sebanyak 35 data harian (series) pada nilai penutupan saham transaksi saham di BEI menggunakan website IDX. Teknik pengambilan sampel menggunakan purposive sampling dengan metode analisis Independent Sample T-test. Hasil penelitian ini adalah 1) terdapat perbedaan antara pergerakan IHSG dan JII sebelum pandemi Covid-19, 2) terdapat perbedaan antara pergerakan IHSG dan JII saat terjadi pandemic Covid-19, 3) terdapat perbedaan antara pergerakan IHSG dan JII setelah new normal. Dengan demikian bahwa terdapat perbedaan yang signifikan antara pergerakan IHSG dan JII akibat dampak pandemic Covid-19.Kata Kunci: Keputusan Investasi Saham, Indeks Harga Saham, Pergerakan Harga Saham
Pengaruh Gaya Hidup, Kemudahan dan Kepercayaan Terhadap Perilaku Konsumtif Generasi Z Muslim Pengguna SPay Later Rosyada, Mohammad
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4001

Abstract

This research aims to determine the influence of lifestyle, ease of use of PayLater services, and trust in using the PayLater application on the consumer behavior of generation Z Muslims who use SPayLater. This research is quantitative research with the data source for this research referring to primary data originating from generation Z Muslims who use SPayLater in Pekalongan City. The sampling technique uses purposive sampling with a sample size of 100 people and the data analysis method uses multiple linear regression analysis. The results of this research show that Lifestyle, Convenience and Trust partially have a positive and significant effect on the consumer behavior of generation Z Muslims who use SPayLater. Apart from that, lifestyle, convenience and trust simultaneously influence the consumer behavior of generation Z Muslims who use SPayLater. The Adjusted R Square value of 0.229 shows that the 22.9% increase in consumer behavior of generation Z Muslims using SPayLater in Pekalongan City can be explained by the independent variables, namely Lifestyle, Convenience and Trust. Meanwhile, the remaining 77.1% is explained by other variables not examined in this research.
Dampak Keberadaan JKT48 Terhadap Gaya Hidup Konsumtif fans jkt48 di kalangan Mahasiswa UIN Gusdur Pekalongan maulidia, heny; Rosyada, Mohammad; Sri Hartono, Bambang
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research use desciptive qualitative approach. Interviews function as a guide for researchers to use the current social situation that will be researched thoroughly, broadly and in depth. All words written or spoken by an individual and observed behavior are included in this data. This research examines the lifestyle symptoms of JKT48 fans, describing the feelings and perspectives of the participants. People around the world began to be tainted by various Japanese cultural products, including films, songs, fashion, lifestyle, and industrial products. Japanese culture spread so quickly and was widely embraced by society, giving rise to the phenomenon of Japaneseophilia, also known as Wibu, or in JKT48 life, usually called Wota. Wibu is a term that refers to the popularity of Japanese culture abroad, especially overseas, to refer to the spread of South Japanese pop culture throughout the world, including in Indonesia. Indonesian teenagers have become interested in Japanese culture or J-pop recently. JKT48 fans, such as FJKT48, the capital's idols, and the JKT48 gallery, know that J-pop is not just about music. It is closer to all Japanese culture. even fans apply elements of Japanese culture in their daily lives. Japanese fashion is something that is very common in various parts of the world, and the world of fashion is growing rapidly, especially Japanese fashion which has influenced hairstyles, dresses, shoes, even make-up. Japanese fashion is unique because it represents bright clothing colors that are easy to combine with the body and skin colors of Asian people. Japanese fashion is also present and influences its followers in everyday life. They believed that following these developments was in keeping with the emerging modernity. From here we can find out how the problem of lifestyle dependency has an impact on the behavior of Indonesian people.
Co-Authors Aditya Agung Nugraha Alawiyah, Nafisatul Anah Wigiawati Bambang Sri Hartono Caroline Ambarsari Sutarman Henti Nuraeni Karomah, Lu'luil Kuat Ismanto Lestari, Khofifah Trisnah Lutfiyanah Lutfiyanah Lutfiyanah, Lutfiyanah maulidia, heny Muhammad Falih Zuhaid Muhammad Taufiq Abadi Mulyanti, Irma Dwi Nabil Melvin, Muhammad Sholahuddin Nafsiyah Nafsiyah Nur Intisah Oktavia Maulatul Mu’tiqoh Palupi, Yuniarsih Endah Raed Abueid Sri Hartono, Bambang Tamamudin Tedi Sigit Pramono Weni Novia Lestari Wildana Liziaroti