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All Journal JIEM : Journal Of International Entrepreneurship And Management Ilmu Manajemen Sosial Humaniora (JIMSH)
Rizaldi Makmur, Muhammad
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Perilaku Konsumen dan Keputusan Pembelian: Peran Citra Merek pada Air Mineral “LT” di PT. Tirta Logam Tunggal Kendari Rizaldi Makmur, Muhammad
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 6 No. 1 (2024): February, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v6i1.586

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh perilaku konsumen terhadap keputusan pembelian yang dimediasi oleh citra merek air mineral "LT" pada PT. Tirta Logam Tunggal Kendari. Penelitian ini didorong oleh pentingnya memahami faktor-faktor yang mempengaruhi keputusan pembelian dalam industri minuman kemasan. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan 100 responden sebagai sampel. Analisis data dilakukan menggunakan metode SEM PLS. Hasil penelitian menunjukkan bahwa perilaku konsumen memiliki pengaruh signifikan terhadap keputusan pembelian dengan T-statistik sebesar 28,276 dan Original Sample Estimate sebesar 0,846. Selain itu, citra merek terbukti memediasi hubungan antara perilaku konsumen dan keputusan pembelian, dengan T-statistik sebesar 96,453 dan Original Sample Estimate sebesar 0,953. Simpulan dari penelitian ini adalah bahwa perilaku konsumen berpengaruh signifikan terhadap keputusan pembelian baik secara langsung maupun melalui citra merek, menekankan pentingnya citra merek dalam strategi pemasaran.
Identifikasi Faktor Daya Saing UMKM di Buton Tengah Provinsi Sulawesi Tenggara dengan Pendekatan Fishbone Hamid, Nisrina; Rizaldi Makmur, Muhammad; Sofian Maksar, Muhammad; Lapau, Fitri
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 6 No. 2 (2024): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v6i2.642

Abstract

Penelitian ini bertujuan untuk menganalisis daya saing UMKM di Kabupaten Buton menggunakan pendekatan Analisis Fisbhone menggunakan pendekatan penelitian kualitiatif dengan jumlah informan 5 – 10 % dari jumlah total untuk setiap usaha. Metode pengambilan data melalui wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa UMKM di Kabupaten Buton Tengah menghadapi kendala SDM, permodalan, bahan baku, manajemen, dan teknologi, sehingga daya saing rendah. Pemberdayaan berbasis digital diperlukan, tidak hanya kemudahan perizinan atau bantuan finansial. Kolaborasi Pentahelix antara pemangku kepentingan merupakan model potensial untuk meningkatkan daya saing UMKM di Kabupaten Buton Tengah, melalui dukungan komprehensif bagi UMKM dalam bersaing di pasar lokal maupun global.
KAJIAN POTENSI AGRBISNIS HUB DALAM MENINGKATKAN NILAI TAMBAH SEKTOR PERTANIAN DI KABUPATEN KOLAKA Kabupaten Kolaka, Balitbang; Rizaldi Makmur, Muhammad; Lapau, Fitri; Sofian Maksar, Muhammad; Hamid, Nisrina
JIEM : Journal Of International Entrepreneurship And Management Vol 3 No 01 (2024): JIEM : Journal Of International Entrepreneurship And Management
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jiem.v3i01.1167

Abstract

Agribusiness is a business based on agricultural business or other fields that support it, both upstream and downstream sectors that refer to the main view that agribusiness works on the food sector chain (food supply chain) in other words, agribusiness is an economic perspective for food supply businesses. This study aims to assess the potential of agribusiness hubs in increasing the added value of the agricultural sector in Kolaka Regency which consists of identifying agribusiness products, economic and institutional infrastructure profiles and formulating pre-feasibility of Agribusiness in Kolaka Regency. The research method used is a qualitative approach and the results obtained show that Kolaka Regency has several commodities that have potential as agribusiness hub commodities in the food crop, horticulture and plantation sectors. The economic and institutional infrastructure of farmers as part of the Agribusiness Hub support system still faces obstacles, such as limited access to marketing, financing, and digital literacy. The implementation of the Agribusiness Hub model recommended in this study is the Managing Agency approach.
KAJIAN POTENSI AGRBISNIS HUB DALAM MENINGKATKAN NILAI TAMBAH SEKTOR PERTANIAN DI KABUPATEN KOLAKA Kabupaten Kolaka, Balitbang; Rizaldi Makmur, Muhammad; Lapau, Fitri; Sofian Maksar, Muhammad; Hamid, Nisrina
JIEM : Journal Of International Entrepreneurship And Management Vol 3 No 01 (2024): JIEM : Journal Of International Entrepreneurship And Management
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jiem.v3i01.1167

Abstract

Agribusiness is a business based on agricultural business or other fields that support it, both upstream and downstream sectors that refer to the main view that agribusiness works on the food sector chain (food supply chain) in other words, agribusiness is an economic perspective for food supply businesses. This study aims to assess the potential of agribusiness hubs in increasing the added value of the agricultural sector in Kolaka Regency which consists of identifying agribusiness products, economic and institutional infrastructure profiles and formulating pre-feasibility of Agribusiness in Kolaka Regency. The research method used is a qualitative approach and the results obtained show that Kolaka Regency has several commodities that have potential as agribusiness hub commodities in the food crop, horticulture and plantation sectors. The economic and institutional infrastructure of farmers as part of the Agribusiness Hub support system still faces obstacles, such as limited access to marketing, financing, and digital literacy. The implementation of the Agribusiness Hub model recommended in this study is the Managing Agency approach.
Co-Authors Kabupaten Kolaka, Balitbang Lapau, Fitri Muhammad Sofian Maksar Nisrina Hamid