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All Journal Proceedings of The International Conference on Business and Economics Ulil Albab
Sri Indayani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of the Influence of the Use of Social Media Instagram, Business Location, and Destination Image on Interest in Revisiting the Karo Strawberry Garden Nur Aisyah Nasution; Sri Indayani; Jeihan Vanindah
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2166

Abstract

This study aims to analyze the influence of the use of Instagram social media, business location, and destination image on the interest in visiting Karo Strawberry Garden again. Along with the development of experiential tourism, the use of social media is one of the important factors in attracting visitors, especially for natural tourist destinations such as strawberry farms. This study uses quantitative methods with multiple linear regression approaches to measure how much influence each independent variable has on return visit interest. The results showed that all three variables - Instagram usage, business location, and destination image - had a significant effect on return visit interest. Of the three variables, destination image has the most dominant influence in shaping visitors' interest in returning, followed by business location, and finally, the use of Instagram social media. This indicates that while promotion through social media plays an important role in attracting initial visits, adequate in-person experience at the destination determines interest in repeat visits more. Thus, the management of Karo Strawberry Farm is advised to focus more on improving the destination image through the quality of facilities, services, and overall experience, as well as supporting social media promotion and location accessibility as supporting factors.
Penerapan Aktivitas Kelompok Pada Pasien Gangguan Jiwa RSKD Dadi Provinsi Sulawesi Selatan Ismalandari Ismail; Diah Nur Indah Amelia; Dhiva Reygita Putri; Sri Indayani; Mardiana Marzuki
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 6: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i6.3598

Abstract

Pasien ODGJ merupakan individu yang memiliki perilaku agresif, tidak dapat dikontrol, dan membutuhkan perawatan khusus agar dapat pulih. Salah satu perawatan yang dapat dilakukan untuk membantu pemulihan pasien ODGJ adalah aktivitas kelompok. Aktivitas kelompok merupakan pendekatan terapeutik yang efektif untuk memfasilitasi perawatan beberapa pasien sekaligus. Aktivitas kelompok efektif pada pasien ODGJ karena kegiatan ini dapat mencakup lebih dari beberapa aspek seperti hubungan sosial, kognitif, dan lain sebagainya. Penelitian ini bertujuan untuk mengetahui efektivitas aktivitas kelompok dalam meningkatkan hubungan interpersonal dan merangsang panca indra serta kognitif pasien gangguan jiwa. Metode penelitian ini menggunakan desain eksperimental dengan sampel 4 pasien skizofrenia. Kegiatan ini terdiri dari 3 sesi dengan tingkatan kesulitan yang berbeda, di mana pasien diminta untuk menebak warna pom pom setelah musik berhenti. Hasil menunjukkan bahwa aktivitas kelompok mampu meningkatkan hubungan interpersonal antara anggota kelompok serta merangsang panca indra dan kognitif pasien. Pasien yang awalnya murung dan pasif menjadi lebih ceria dan ekspresif. Berdasarkan hasil dari penelitian ini aktivitas kelompok menebak dan mengingat warna pom pom efektif dalam meningkatkan hubungan interpersonal dan merangsang panca indra serta kognitif pasien gangguan jiwa.
The Influence of Features and Promotions on Wondr Bni Usage With User Satisfaction as Intervening Sri Indayani; Syarida Hafni Sahir; Minda Muliana Br Sebayang
Proceeding of The International Conference on Business and Economics Vol 3 No 1 (2025): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v3i1.2752

Abstract

This research aims to determine the effect of service features and promotions on increasing users of Wondr by BNI services with user satisfaction as an intervening variable. This type of research is quantitative. The population in this study were BNI customers of the Medan Industrial Estate Branch Office who were registered and had used the new digital service application WONDR by BNI. The total population was 16,769 customers with a sample of 391 respondents. Data was collected by questionnaire with a Likert scale, validity testing, reliability and hypothesis testing were carried out using SmartPLS ver 4.0 software. The results show that service features have a significant direct effect on user satisfaction, service features have a direct effect on increasing the number of users, promotion has a direct effect on user satisfaction, promotion has a direct effect on increasing the number of users, user satisfaction has a direct effect on increasing the number of users, service features have an indirect effect on increasing the number of users through user satisfaction as an intervening variable, promotion has an indirect effect on increasing the number of users through user satisfaction as an intervening variable. These findings indicate that user satisfaction plays an important role in strengthening the effect of service features and promotions on increasing the number of service users. Therefore, to sustainably increase the number of users, Wondr by BNI needs to optimize service features that are responsive to user needs and implement promotional strategies that can increase user satisfaction and loyalty.
Co-Authors Dhiva Reygita Putri Diah Nur Indah Amelia Ismalandari Ismail Jeihan Vanindah Mardiana Marzuki Mawardi Minda Muliana Br Sebayang Nur Aisyah Nasution Syarida Hafni Sahir