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PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN EFIKASI DIRI TERHADAP MINAT WIRAUSAHA Dede Kurnia; Kusnendi Kusnendi; Chairul Furqon
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi Vol 6, No 2 (2018): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v6i2.1690

The purpose of this study was to analyze the effect of entrepreneurial knowledge and self-efficacy on entrepreneurial intention in SMK Serba Bakti, Tasikmalaya. Technically, the method used in this study is a form of quantitative research with post facto research design. The study participants were students of class XI SMK Serba Bakti, Tasikmalaya. The data used in this study was collected through questionnaires. The data collected, then analyzed by using multiple regression analysis with a significance value of 5%. The findings of the study show that entrepreneurial knowledge and self-efficacy have a positive effect on the entrepreneurial intention in SMK Serba Bakti, TasikmalayaKeyword: Entrepreneurial Knowledge, Self-Efficacy, Entrepreneurial

Penerimaan dan Penggunaan E-Learning pada Masa Pandemi Covid-19: Aplikasi Model UTAUT2 Dede Kurnia
JKTP: Jurnal Kajian Teknologi Pendidikan Vol 3, No 4 (2020)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um038v3i42020p435

Abstrak: Penelitian ini bertujuan untuk memperoleh dan menganalisis bukti empiris faktor-faktor yang mempengaruhi penerimaan dan penggunaan e-learning oleh peserta didik pada jenjang SLTA dan Perguruan Tinggi di Tasikmalaya dengan total subjek penelitian sebanyak 289 responden. Teknik analisis data dilakukan dengan Partial Last Squares – Structural Equation Modeling (PLS – SEM) melalui software SmartPLS versi 3.2.9. Berdasarkan hasil pengujian pada sampel siswa SLTA diketahui bahwa Social influence dan Habit berpengaruh positif terhadap Behavioral intention, adapun Use behavior e-learning pada siswa SLTA secara signifikan dipengaruhi oleh Habit dan Behavioral intention. Pengujian pada kelompok sampel mahasiswa menunjukkan bahwa facilitating condition, hedonic motivation, dan habit berpengaruh signifikan terhadap behavioral intention, adapun Use behavior e-learning pada mahasiswa hanya dipengaruhi oleh Habit. Melalui penelitian ini akan dapat diketahui faktor-faktor determinan yang mempengaruhi penggunaan e-learning pada peserta didik.Abstract: This study aims to obtain and analyze empirical evidence of the factors affecting the acceptance and use of e-learning by students at the high school and college students in Tasikmalaya with a total number are 289 research objects. The data analysis technique was done by using Partial Last Squares - Structural Equation Modeling (PLS-SEM) through SmartPLS version 3.2.9 software. Based on the test results showed in a sample of high school students, it is known that social influence and Habit gave a positive effect on Behavioral intention, while the Use behavior of e-learning on high school students was significantly influenced by Habit and Behavioral intention. Then the Testing on a sample group of college students showed that facilitating conditions, hedonic motivation, and habits gave a significant effect on behavioral intention, while the use of e-learning behavior on students only influenced by Habit. Through this research, it will be able to know the determinant factors that affect the use of e-learning in students.

The role of self-congruity in the relationship between destination brand personality and revisit intention Dede Kurnia; Agus Rahayu; Heny Hendrayati
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.12519

The purpose of this study was to explore and analyze the direct influence of destination brand personality and the intermediary effect of self-congruity on the influence of destination brand personality on revisit intentions by including gender and emotional experience as moderator variables. This research were using a quantitative approach with an explanatory survey method. In this research, we used a questionnaire as a data collection tool while determining the sample. It also used a non-probability sampling technique to obtain 100 visitors to the Sukahaji Waterboom Tourism Destination. It used Conditional Process Analysis (CPA) with the Regression approach and used Software Macro Process by Hayes as the data analysis technique. The goals of this paperindicate that destination brand personality has no direct effect on revisit intention. It shows that the effect of destination brand personality on revisit intention is transmitted by self-congruity. The results of the subsequent analysis show that emotional experience and gender do not moderate the effect of destination brand personality and self-congruity on revisit intention.

Pengaruh Pelatihan Pemasaran terhadap Kinerja Pemasaran : (Studi Kasus UMK Binaan Lazismu Jawa Barat) Salwa Salsabila Aulia Rahmani; Dede Kurnia; Ismail Yusup
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5135

Marketing performance plays a central role in business growth, but in practice, many MSME players still find it difficult to achieve. This study aims to determine the effect of marketing training on marketing performance among micro and small enterprises (MSEs) under the guidance of Lazismu West Java. This study uses a quantitative method with a descriptive-verificative approach. The population in this study consists of 35 MSEs under the guidance of Lazismu West Java who have participated in marketing training, and all of them were selected as samples using a saturated sampling technique. The instrument used was a Likert scale questionnaire, and the data was analyzed using simple linear regression with the help of SPSS version 29.0. The results of this study indicate that marketing training has a significant effect on improving marketing performance. The contribution provided through this training reached 62%, indicating that most of the variation in marketing performance can be explained by the effectiveness of the training attended by business actors.

Efektivitas Inkubator Bisnis dalam Menciptakan Wirausaha pada Gerakan Nasional 1000 Startup Digital di Provinsi Jawa Barat Yustika Yustika; Dede Kurnia; Ismail Yusuf
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5137

This study examines the effectiveness of the National Movement of 1000 Digital Startups Program in West Java Province, which is part of an initiative by the Ministry of Communication and Information Technology and integrated into the MSIB Batch 6 Program. The program aims to build an inclusive, collaborative, and sustainable digital startup ecosystem through structured learning, mentoring, and guidance from experienced practitioners. This research applied a quantitative descriptive approach using a survey of 50 participants, representing the roles of Hustler, Hipster, and Hacker. Data were collected through a Likert-scale questionnaire comprising 11 learning outcome indicators. The results show an average effectiveness score of 127.9, which falls into the “high” category and exceeds the threshold for being considered effective (>117.3). Most indicators were rated high, while timeliness and target approach were rated moderate. These findings indicate that the program successfully delivers tangible benefits to participants; however, sustaining the businesses after the program remains a challenge. The implications suggest that further attention is needed on post-program support and strategies to ensure long-term business continuity for graduates.

Pengaruh Green Brand Awareness terhadap Repurchase Intention dengan Mediasi Green Trust dan Moderasi Green Product Knowledge pada Hejau Detergent Sheets Lulu Alya Rudiyanto; Dede Kurnia; Nizza Nadya Rachmani
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5141

Public awareness of environmental issues has led to the emergence of environmentally friendly product innovations, one of which is Hejau Detergent Sheets, the first paper detergent in Indonesia. Although it offers environmental and practical benefits, this product still faces challenges in the form of low brand awareness and consumer understanding, which affect trust and repurchase intention. This study aims to analyze the influence of green brand awareness on repurchase intention, with green trust as the mediating variable and green product knowledge as the moderating variable. The study employs a quantitative method with a descriptive-inferential approach. The sampling technique is purposive sampling, targeting consumers who have previously used the Hejau product. The sample size was determined using Slovin's formula, resulting in 181 respondents. Data were collected through an online questionnaire and analyzed using a moderated mediation model (Model 7 PROCESS Macro Hayes). The results of the study indicate: (1) green brand awareness significantly influences green trust (coefficient 1.31); (2) green trust significantly influences repurchase intention (coefficient 0.81); (3) green brand awareness significantly influences repurchase intention (coefficient 0.34); (4) green trust mediates the influence of green brand awareness on repurchase intention; and (5) green product knowledge moderates the influence of green brand awareness on green trust.

Pengaruh Financial Knowledge dan Financial Self-Efficacy terhadap Financial Management Behavior pada Pelaku UMK Mutiara Nur Ihsan; Dede Kurnia; Azizah Fauziyah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5303

This study aims to examine the influence of financial knowledge and financial self-efficacy on financial management behavior among MSME actors in Lamajang Village. Although MSMEs in the region continue to grow, most business actors are still oriented toward short-term profits that tend to be consumptive, so that financial management has not become a top priority. In fact, financial management skills are a crucial factor for business sustainability and success. This study uses a quantitative approach with a descriptive method. The research sample consists of 118 SME operators engaged in the culinary, agribusiness, handicraft, and other sectors. Data were collected through questionnaires and analyzed using descriptive statistics, classical assumption tests, simple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that both financial knowledge and financial self-efficacy have a positive and significant impact on financial management behavior, both partially and simultaneously. These findings suggest that the better the financial understanding and self-confidence of SME operators, the more optimal their financial management behavior, including in terms of planning, cash flow control, risk management, and transaction recording. Therefore, efforts to develop SMEs should not only focus on improving financial literacy but also on strengthening psychological aspects to foster confidence in making financial decisions.

Pengaruh Green marketing Terhadap Keputusan Pembelian The Body Shop melalui Green trust sebagai Variabel Mediasi Kencana Wulan; Dede Kurnia; Azizah Fauziyah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5304

Increasing environmental awareness among consumers has encouraged companies to implement sustainable marketing strategies, one of which is throughgreen marketing. The Body Shopis a cosmetics brand that prioritizes environmentally friendly values across its entire product line. However, the effectiveness of its strategygreen marketingin driving purchasing decisions, it is not necessarily optimal without consumer trust in the company's green commitment, or what is known as the termgreen trust. The population and sample in this study are product usersThe Body Shopwho live in Jabodetabek. This study aims to examine the influence ofgreen marketing to product purchase decisions The Body Shop, with green trustas a mediating variable. The study used a quantitative approach with a survey method for user respondents.The Body Shopin Indonesia. The data analysis technique used is Structural Equation Modeling (SEM) on the SmartPLS application. The results of the study show thatgreen trusthas a positive and significant influence as a mediator betweengreen marketing and product purchase decisions The Body Shopin Greater Jakarta. Green trust serves as a psychological bridge that bridges the relationship between marketing stimuli and consumer purchasing decisions.

The Moderating Effect of Content Quality on Promotion and Purchase Decisions at Guscio Fashion Brand Rizki Ramdani; Dede Kurnia; Ismail Yusup
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.20338

Fluctuating sales revenue at the Guscio fashion brand during 2024–2025 indicates that consumer purchase decisions have not been consistently established. A preliminary survey found that although all respondents had seen Guscio's promotions, most had not purchased, considered the content unattractive or unconvincing, and felt that the promotions had not encouraged them to buy. This study describes promotion and purchase decisions, analyzes the effect of promotion on purchase decisions, and examines content quality as a moderator. A quantitative method was used, involving 176 Guscio customers selected by purposive criteria. Data were collected via a Likert scale questionnaire and analyzed using Hayes’ PROCESS Macro Model 1 with bootstrapping at a 95% confidence level. The results show that promotion has a positive and significant effect on purchase decisions, and that content quality significantly moderates this effect by acting as an enhancing moderator, meaning that higher content quality strengthens the influence of promotion on purchase decisions. These findings suggest that Guscio should pair its promotional activities with relevant, informative, and attractive content to improve consumer purchase decisions.

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