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All Journal Maker: Jurnal Manajemen Proceeding International Pelita Bangsa
Amaruddin, Hamdan
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The influence of promotional attractiveness and product quality on the willingness to repurchase consumers of scarlett whitening body lotion Zed, Etty Zuliawati; Purnamasari , Pupung; Amaruddin, Hamdan
Proceeding International Pelita Bangsa Vol. 1 No. 01 (2023): September 2023
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

Beauty trends about facial and body skincare are on the rise these days. This makes the beauty industry grow rapidly. Along with the development of the times, the desires and needs of consumers for beauty care products are also growing, in addition to facial care, the most concerned thing by every woman is body care. Body care is a series of body treatments used to keep the body's skin condition healthy and well-groomed, the use of body lotion is included in a series of body treatments, one of the beauty products that is currently on the rise is body lotion from Scarlett Whitening. The purpose of this study was to determine the effect of promotion and product quality on the willingness to repurchase scarlett whitening body lotion products. Respondents in this study were consumers who had bought Scarlett Whitening body lotion products. The sampling technique used is non-probability sampling using Judgemental sampling with a sample of 130 respondents. The data analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and determination coefficient. The results of this study found that the promotion variable has a proven positive effect on willingness to repurchase directly, and the product quality variable has a positive effect on willingness to repurchase directly.
PENDEKATAN VALUE STREAM MAPPING PADA OPTIMALISASI PROSES DAN PENINGKATAN PRODUKTIVITAS Baldah, Nasrun; Amaruddin, Hamdan; Sutaryo, Sutaryo
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7 No 2 (2021): Volume 7 Nomor 2 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v7i2.342

Abstract

Penelitian ini bertujuan untuk meningkatkan produktifitas dengan cara memperpendek lead time proses dengan mengurangi atau menghilangkan proses yang tidak memberikan nilai tambah, dengan metode pendekatan value stream mapping dan kaizen blitz. Perhitungan lead time di dasarkan pada stagnasi, informasi, proses, dan transportasi. Lead time dikategorikan pada value-added (VA), non-value-added (NVA) dan necessary but non-value-added (NNVA). Hasil penelitian menunjukkan penurunan lead time total dari 82,8 jam menjadi 61,54 jam, pada kategori value-added (VA) 1,26 jam menjadi 0,24 jam, non-value-added (NVA) 80,9 jam menjadi 60,72 jam, pada necessary but non-value-added (NNVA) tidak ada penurunan. Perbaikan dilakukan dengan menggabungkan proses sub-assy dan packing, ke proses assembly. sehingga dapat mengurangi perpindahan komponen dan proses serta mengurangi jumlah man power dari 38 menjadi 34 orang.Kata kunci: value stream mapping, kaizen blitz, lead time
Co-Authors Baldah, Nasrun Pupung Purnamasari Sutaryo Sutaryo Zed, Etty Zuliawati