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All Journal Jurnal Manajemen Agribisnis dan Agroindustri KIC SENMEA
Bawono, Muhammad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The red onion (Allium ascatonicum L.) marketing strategy is based in the Rejoso District, Mojorembaun Village, and Nganjuk Regency. Susilo, Andi Dwi; Takarijanto, Sugeng; Bawono, Muhammad
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 5 No. 1 (2025): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v5i1.109

Abstract

Shallots (Allium ascalonicum L) are annual plants and constitute a high-value horticultural commodity. As the harvest season nears, farmers encounter the issue of declining prices resulting from the synchronization of harvest schedules across various locations. In light of this predicament, it is essential to develop a marketing strategy to ensure that farmers maintain adequate income. This research seeks to elucidate external elements (opportunities and threats) and internal factors (strengths and weaknesses) to identify suitable marketing strategy alternatives and to prioritize marketing strategies. The employed data processing and analysis methodology is SWOT analysis, encompassing Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and the Internal-External (IE) matrix, then enhanced through the SWOT Matrix, along with the identification of priority strategies via Quantitative Strategic Planning Matrix (QSPM) analysis. The QSPM study indicates that the primary marketing strategy for red onions in Mojorembun Village is to set cultivation objectives by instituting standard operating procedures (SOP) for red onion production to enhance competitiveness, reflected by a TAS score of 7.409.
Analysis of The Implementation of The Double Track Program in Improving Entrepreneurial Interests of Grade XI Students at SMAN 1 Berbek Milasari, Vika Sintya; Suswanti Respatiningtias, Dyah; Bawono, Muhammad; Arintowati, Dyan
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.7101

Abstract

Research aim: This study aims to test the influence of the Double Track Culinary Arts and Double Track Make-up Programs on increasing the interest in entrepreneurship of class XI students at SMAN 1 Berbek. Method: This study's population consisted of 60 Double-Track participants. The saturated sampling technique was used for sampling. The data collection methods used were observation and questionnaires, and the data analysis technique used was multiple linear regression. Research Finding: The study's results show that the Double Track Culinary Arts and Double Track Make-up Arts variables have a positive effect on increasing the interest in entrepreneurship of class XI students at SMAN 1 Berbek. Originality: This research provides a more detailed picture of the Double Track program's influence on increasing students' interest in entrepreneurship.
Development of Technology Adoption on Purchase Decisions Among Shopee User Sari, Tarista Indah Laila; Respatiningtiyas, Dyah Suswanti; Bawono, Muhammad; Arintowati, Dyan
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.7335

Abstract

Research Aim : This study aims to identify the technology adoption factors that influence purchase decisions among Shopee users. Method: This study employs a quantitative methodology incorporating causality techniques. The population in this study is the community of Gejagan Village, Loceret District, Nganjuk Regency. The sampling technique used the Slovin formula with 358 respondents. The data analysis method used is multiple linear regression Results: The results show that technology adoption factors have an effect on purchase decisions among Shopee users in the community of Gejagan Village, Loceret District, Nganjuk Regency. Keywords : Theory Acceptance Model (TAM), perceived usefulness, ease of use, trust, and buying decision
ANALISIS PEMBELIAN PRODUK RAMAH LINGKUNGAN (GREEN PURCHASE) MELALUI KESADARAN TENTANG LINGKUNGAN, KESEHATAN DAN SIKAP PADA MAHASISWA STIE NGANJUK Mahendra, Prasetya Tri; Bawono, Muhammad
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the purchase and use of environmentally friendly products (green purchase) among STIE Nganjuk students through socialization of awareness in being friendly to the environment, health, and attitudes. The researcher used the causal associative method using 100 students as respondents. For data collection using observation and questionnaire techniques, while to test the variables using multiple regression analysis through t test and F test (to test the hypothesis). The results of this research review using multiple linear analysis test which shows that of the variables of environmental awareness, health, and attitude, only the first variable positively and significantly affects the purchase intention of environmentally friendly products (green purchase) on STIE Nganjuk students.
ANALISIS PRIVASI, KEAMANAN DAN KEPERCAYAAN KONSUMEN TERHADAP PEMBELIAN PADA MARKETPLACE LAZADA co.id DI KABUPATEN NGANJUK Nofita, Lusi; Bawono, Muhammad; Arintowati, Dyan
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to determine the Analysis of Privacy, Security and Consumer Trust in Purchases on the Lazada co.id Marketplace in Nganjuk Regency. The population in this study are Lazada co.id Marketplace consumers in Nganjuk Regency who have made purchases at Lazada. The data collection method used in this study was a questionnaire (questionnaire) which was distributed to 100 respondents who were selected using purposive sampling. In the study using the SPSS 25 application. Methods in data analysis using Instrument Test, normality test, classical assumption test, multiple linear regression analysis, hypothesis testing and the coefficient of determination (R2).  Based on testing on the F test it was concluded that there was a simultaneous effect between Privacy, Security and Trust on Purchase Decisions of Lazada co.id Marketplace and the results of the t test showed that Privacy, Security and Trust had a positive and significant effect on purchasing decisions of Lazada co.id Marketplace.
Co-Authors ARINTOWATI, DYAN Mahendra, Prasetya Tri Milasari, Vika Sintya Nofita, Lusi Respatiningtiyas, Dyah Suswanti Sari, Tarista Indah Laila Susilo, Andi Dwi Suswanti Respatiningtias, Dyah Takarijanto, Sugeng