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All Journal International Journal of Educational Management and Innovation (IJEMI) Jurnal Locus Penelitian dan Pengabdian
Sudimin, Theodorus
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Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE DEVELOPMENT OF STUDENT’S LEADERSHIP READINESS ASSESSMENT INSTRUMENT IN INDONESIA Santoso, Thomas Budi; Sudimin, Theodorus; Elyadi, Rudi
International Journal of Educational Management and Innovation Vol 1, No 1 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/ijemi.v1i1.1510

Abstract

The objectives of this study were: (a) to validate a research instrument on Indonesian student leadership readiness; (b) to analyze the student leadership readiness, based on the developed instrument; and (c) to describe the student leadership education programs of some universities in Indonesia. Data collection was carried out through two stages. The first stage of data collection is conducting in-depth interviews with resource persons to compile research instruments distributed in the second stage of data collection. The second stage of data collection was in the form of distributing questionnaires to 1,742 respondents. By using factor analysis, this study succeeded in compiling a research instrument named Student's Leadership Readiness Questionnaire (SLRQ). Ultimately, by employing, the analysis of Pearson Product Moment and Cronbach Alpha, the present paper found that the design of the research instrument on student leadership readiness must first be adjusted. That is, some statement items that are declared invalid are excluded from the design of the research instrument so that the number of question items that were originally 25 statement items was reduced to 18 items. The study found as well that the average student leadership readiness in the universities involved in the study was to be high. Meanwhile, the study found that various programs are constituted as an integral part of the leadership education program. Nevertheless, it is necessary to carry out a more effective leadership education design, especially the integration of academic activities, co-curricular activities, and extra-curricular activities in an integrated manner as a whole unit of Indonesian student leadership education.
Etika Periklanan pada Era Digital: Hoax dan Penipuan Kusuma, Felicia Angelique; Limantara, Vinza; Gracia, Gabriela; Sudimin, Theodorus
Jurnal Locus Penelitian dan Pengabdian Vol. 3 No. 7 (2024): Jurnal Locus Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v3i7.2944

Abstract

Penjualan melalui berbagai platform online menjadi saluran utama untuk mempromosikan produk serta layanan. Namun, kemajuan ini disertai dengan berbagai tantangan, terutama dalam hal etika bisnis. Hoax dan penipuan yang marak terjadi, sehingga dapat merusak kepercayaan konsumen, serta reputasi bisnis. Penelitian ini bertujuan untuk mengeksplorasi peran etika bisnis dalam dunia pemasaran, khususnya dalam mencegah iklan yang menyesatkan, pada konteks hoax maupun penipuan. Penelitian ini menggunakan pendekatan kualitatif dengan metode tinjauan pustaka. Data dikumpulkan dari berbagai sumber sekunder seperti melalui artikel jurnal ilmiah, berita, laporan penelitian, serta dokumen resmi. Prosedur penelitian dimulai dengan identifikasi masalah, yakni tantangan etika yang dihadapi dalam pemasaran digital, khususnya yang berkaitan dengan hoax dan penipuan.  Selanjutnya, dilakukan tinjauan pustaka untuk mengumpulkan dan menganalisis data dari berbagai sumber sekunder, dengan tujuan mempelajari dan mengevaluasi informasi yang relevan dengan topik penelitian. Teknik analisis data yang digunakan yakni dengan analisis tematik. Hasil penelitian menunjukan bahwa penerapan etika bisnis dalam dunia pemasaran sangat penting untuk mencegah konten iklan yang menyesatkan dan menipu. Etika bisnis dapat membantu perusahaan untuk membangun kepercayaan konsumen dan menjaga reputasi setiap perusahaan. Penelitian ini juga memberikan rekomendasi praktis bagi bisnis untuk mengadopsi praktik pemasaran yang etis.
Co-Authors Elyadi, Rudi Gracia, Gabriela Kusuma, Felicia Angelique Limantara, Vinza Santoso, Thomas Budi