Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Buletin Literasi Budaya Sekolah IIJSE
Febriyan, Rahmad
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi Sekolah dalam Menghadapi UNBK Tahun 2019 di SMK Negeri 3 Sukoharjo Mahmudah, Siti; Bekti, Rahayuning Dyah Dwi; Febriyan, Rahmad; Siwi, Maharani Pamungkas; Sari, Dhany Efita
Buletin Literasi Budaya Sekolah Vol. 1, No. 2, Desember 2019
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/blbs.v1i2.10877

Abstract

Penyelenggaraan ujian nasional berbasis komputer (UNBK) pertama kali diselenggarakan pada tahun 2014. Dari berbagai SMK yang ada di Sukoharjo yang mengikuti UNBK salah satunya adalah SMK Negeri 3 Sukoharjo, dalam persiapan UNBK dipandang dari segi infrastruktur dituntut agar fasilitasnya memadai dari kuantitas ruang yang digunakan, ketersediaan suplai tegangan listrik, sampai pada kebutuhan perangkat komputer yang diperlukan. Dari segi pemahaman materi yang diterima oleh siswa dilakukan pembahasan soal-soal di spm, simulasi, praktek manual dan praktek myob. Semua persiapan ini dilakukan untuk mematangkan para peserta didik,supaya nanti pada waktu pelaksanaaan UNBK berjalan lancar dan meraih nilai baik,serta sarana dan prasarana yang dimiliki sekolah sudah siap.
Analysis of Marketing Strategy in the Home Sewing Business "Mbak Jar" Febriyan, Rahmad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5593

Abstract

The purpose of this study is to describe the application of marketing strategies in the home sewing business "Mbak Jar" and to identify the obstacles faced in the marketing strategies of this business. This type of research uses qualitative research with a case study design. The validity of the data is carried out through qualitative triangulation of sources and methods. Data collection techniques used are interviews, observations, and documentation. Data analysis techniques include data reduction, data presentation, and drawing conclusions and verification. The results of the study show that this sewing business targets a specific market segment, namely individuals who need clothing repair and tailoring services, focusing on housewives, students, office workers, TNI members, and police officers. The marketing mix of this business includes high-quality products with personal designs, competitive prices, strategic location, and promotion through word-of-mouth marketing and WhatsApp. SWOT analysis shows that the main strength lies in the quality of stitching and service, while weaknesses include limitations in social media promotion. The main obstacle faced is in digital marketing, with the strategies applied still limited and lacking mastery of social media technology, affecting the business's ability to maximize its online promotion potential. The SWOT analysis indicates that this sewing business faces tight market competition, changing consumer preferences, and unstable economic conditions, which can affect customers' purchasing power and the need for services.
Co-Authors Bekti, Rahayuning Dyah Dwi Dhany Efita Sari SITI MAHMUDAH Siwi, Maharani Pamungkas