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All Journal Indonesia Berdaya MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Journal of Business, Social and Technology Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
SUTRISNO, NUNO
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Journal : MEDIA BISNIS

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Peningkatan Daya Saing Melalui Brand Loyalty Pada Persaingan Larutan Penyegar di Jakarta Saputra Wijaya, Adam; Sutrisno, Nuno
Media Bisnis Vol. 16 No. 2 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v16i2.2532

Abstract

The purpose of this study is to analyze and test whether factors such as brand image, brand impact, brand value, and brand satisfaction can affect brand loyalty  of Larutan Panas Dalam Cap Badak customers in DKI Jakarta. This research design uses descriptive and causality research, measuring each variable using a 5 point Likert scale. This research uses primary and secondary data and collects data through questionnaires. The research sample was obtained through a purposive sampling method and 110 respondents were obtained.  Data analysis was carried out using multiple linear regression with IBM SPSS 25 statistical test tools. The findings show that brand image, brand impact, brand value and brand satisfaction have an effect on brand loyalty to Larutan Panas Dalam Cap Badak customers in DKI Jakarta. This research is intended to provide guidance or input for companies that specialize in pharmaceuticals, specifically PT Sinde Budi Sentosa or Cap Badak, the focus of this research is to enhance the competitiveness of these companies in the pharmaceutical industry of Indonesia.
Peningkatan Pangsa Pasar Pada Perusahaan Smartphone Melalui Brand Loyalty Nurul Fadhila, Amelia; Sutrisno, Nuno
Media Bisnis Vol. 17 No. 1 (2025): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v17i1.2670

Abstract

This research aims to determine the effect of Brand Experience to Brand Loyalty Smartphone in Bekasi through Brand Satisfaction and Brand Trust. The research design used is causality research. Where each variable are measured with 5 points Likert Scale. Primary data for this research were gathered by questionnaire. Purposive Sampling was used in this study, with 260 respondents. WarpPLS SEM 7.0 is the tool use for processing of research data. The results of this research show that Brand Experience have an influence of Brand Loyalty through Brand Satisfaction and Brand Trust. This research will offer insights and recommendations to smartphone companies, particularly Apple.Inc with iPhone product which is the object of this research, is capable of gaining market share in Indonesia’s smartphone sector.
Co-Authors ANSWAN, YASSAR DANIBRATA, AULIA DANTI, DELFI DAYSASTRI Englysia, Irene Fitri Anita, Fitri FLORENSIA, LISA Ghazi, Muhammad Ian Nurpatria Suryawan Ian Nurpatria Suryawan IVANALIE, RAISA Kusuma , Gabriel Adinda Vidya Limous, Celine Meiliea, Meiliea Nurul Fadhila, Amelia Pebanji, Pebanji PHE, CIA PRASASTYO, KLEMENS WEDANAJI Saputra Wijaya, Adam SYALOMIA, NAFTALI Willy, Willy Yohanes, Ricky